CEW Beauty News
Beauty News

As we look to build community in these social distancing times, CEW is crafting content that looks to be helpful to those working remote, to brands looking for strategies in these unchartered waters and to those seeking tips on how to stay healthy and well as we all get through this crisis. This content will be open for all to access—not just members. However, the business of beauty must go on, so we will also continue to report on brand launches, new distribution channels and business leaders. There's nothing wrong with talking about the business of beauty—yes, lipstick too—and we will not abandon this editorial direction. We hope you find some comfort in our content. Until we all return to our desks and offices, stay safe.

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Leadership Changes Announced for L’Oréal USA’s Professional Products Division

L’Oréal USA’s Professional Products Division has made several changes to their executive leadership team. Antonio Martinez-Rumbo, President, Professional Products Division [PPD], will be leaving his role in early July to…

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July Product Watch

CEW Beauty News has compiled a list of summer’s hottest launches. As summer gets into full swing, brands are focusing on cleansing, hydration and bold, long-wearing color cosmetics.

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Pause Well-Aging Founder Rochelle Weitzner on the ‘Now’ Normal

Rochelle Weitzner, a seasoned C-suite executive and beauty industry veteran, began her journey to create Pause Well-Aging soon after experiencing her first hot flash. Naturally, the beauty executive, who has…

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Coty Buys Stake in KKW

Coty Inc. is indeed putting a renewed emphasis on its beauty business as the company on Monday agreed to buy a 20 percent stake in Kim Kardashian West’s make-up brand, KKW, for an estimated $200 million.

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Indie Spotlight: Free + True

Here, Tami speaks to Beauty News about her plans for the brand, how she has been impacted by the Black Lives Matter movement and advice for other entrepreneurs.

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Hudis Promoted to Executive Group President at Lauder

The Estée Lauder Cos. has promoted several executives, including Jane Hertzmark Hudis, John Demsey and Stéphane De La Faverie. Jane has been promoted to Executive Group President, the first woman…

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How DERMAdoctor Pivoted During COVID-19

Dr. Audrey Kunin, Founder, DERMAdoctor, discusses shifting to online sales, managing disruption in the brand’s supply chain, and pivoting to make hand sanitizers.

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Sephora Partners with Instagram for New Checkout Format

Sephora has announced a new digital collaboration with Instagram, one that combines beauty discovery with shopping for a seamless consumer experience.

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Navigating The ‘Now’ Normal: Ron Robinson, Founder, BeautyStat & BeautyStat Cosmetics

Ron, who is also a resident beauty expert for Allure and Refinery29, shares a bit about his own experience as a Black man in beauty, how BeautyStat Cosmetics is navigating the ‘now’ normal as a startup and how his company is giving back.

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Avoiding the Pitfalls of Poor Infrastructure

Closing the Loop: Linking Backend Operations to Customer Experience for Increased Profitability The recent pandemic forcing the closing of physical retail and an uptick in e-commerce amplifies the need for…

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Indie Spotlight: Oui the People

The past several weeks have been a whirlwind for Karen Young, the founder of grooming brand, Oui the People. Just last week, research firm, Spate, announced the brand is one…

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Cosmetify: 2020 Men’s Grooming Trends

In Cosmetify’s Index 2020 – Men’s Edition, the firm reveals the men’s grooming brands and products that have seen a surge in popularity since last year, and shares insights into the future of men’s grooming.

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Mira Launches Marketplace for Black-Owned Beauty Brands

AI-powered search engine, Mira, has launched a dedicated space for Black-owned indie beauty brands to gain visibility from potential customers so that they are easier to discover.

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Tribe Dynamics: Online Influence During the Black Lives Matter Movement & May Beauty and Fashion Rankings

This month, Tribe Dynamics analyzed how influencers leveraged their platforms during the end of May and into June in response to the Black Lives Matter movement.

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Ciaté Sees 900% Growth with At-Home Nail Art Kits During Lockdown

Charlotte Knight, Founder & CEO, Ciaté, Lottie and Skin Proud, discuses working through production challenges, pivoting marketing strategies and launching new products.

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Perfect Corp.’s 2020 Q2 Global Beauty Trends Report by YouCam Makeup

Perfect Corp.’s Q2 2020 Global Beauty Trends Report, focuses on evolving consumer beauty preferences in wake of the global pandemic, across five top beauty markets: Germany, Spain, UK, Italy, and…

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Beauty Retailers Share Plans for Reopening

As COVID restrictions on non-essential businesses begin to ease around the country, indie beauty retailers are busy planning how to safely yet effectively reopen their physical doors to customers. With…

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Navigating the Now Normal: Salon Co-Owners Ted Gibson and Jason Backe on Opening Starring Salon During a Pandemic

Ted Gibson and Jason Backe are co-owners of Starring Salon in Los Angeles, California. Starring is also a product line, which launched with a mousse called Shooting Star Texture Meringue….

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How Skin Authority Supported Local Businesses at the Beginning of the Pandemic

Celeste Hilling, CEO, Skin Authority, discusses the brand’s #supportlocal campaign, a program which donated to community owned businesses at the onset of the pandemic.

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Sara Happ on The Now Normal

Sara Happ, Founder & CEO of Sara Happ, Inc., discusses prioritizing her employees, giving back and shifting promotions to be financially sensitive to consumers.

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Bernard Zion Joins Skylar as CMO

Skylar, the premium clean fragrance brand, has tapped Bernard Zion as Chief Marketing Officer.

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Self/ish Targets Men with Clean, Prestige Positioning

If anyone were to investigate the amount of research done by the founders of the new clean skin care brand for men, SELF/ish, they need only peek into their bathrooms….

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5 Mins with BLK + GRN Founder Dr. Kristian Edwards

For Kristian Edwards, PhD, clean beauty is more than a trend, it’s a public health issue. Driven by her passion to help Black women live happier, healthier lives she launched…

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Cosmoprof & Beautystreams: 5 New Trends That Will Shape the Beauty Industry

Their analysis found that in times of unprecedented uncertainty and change, core values are rising to the forefront, centered on wellness, safety for self and the environment, and a purpose-driven mission to do good in one’s community and the world at large.

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Wellnesse Founder on Self-Care and Pivoting During COVID-19

Katie Wells, CTNC, MCHC, Founder and CEO of Wellness Mama and Co-Founder of Wellnesse, discusses how her brand pivoted during COVID-19 and shares advice for small businesses.

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How RFID Technology is Taking on The Beauty Industry’s Shady Gray Market

As the effects of the COVID-19 pandemic continue to unfold, the rise of at-home beauty rituals is on the rise. Consumers aspire to master their own at-home treatments, as “self-care”…

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Walmart Town Hall on Race Relations Leads to Opening of African-American Beauty Products from Behind Glass

The practice faced a racial discrimination lawsuit in 2018, which was dropped in 2019.

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Ted Gibson on Being Black in the Beauty Industry

Ted Gibson is an influencer, independent hairdresser, salon owner and celebrity stylist. He has worked with models, actresses, fashion and beauty insiders and influential women. He was also the resident…

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Beauty Industry Commits to Effect Change in Diversification, Eradicating Racism

Two weeks following the killing of George Floyd in Minneapolis, Minnesota, and the subsequent global movement to end systemic racism, beauty companies appear to be taking steps to affect sweeping change.

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Esi Eggleston Bracey on Today’s Normal

Nothing could have prepared seasoned beauty executive, Esi Eggleston Bracey, EVP and COO NA Beauty and Personal Care, Unilever, for the impact COVID-19 would have on the beauty business and…

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How Hero Cosmetics Pivoted During COVID-19

Ju Rhyu, Co-founder and CEO, Hero Cosmetics, discusses launching a new product during the pandemic, altering communications and giving back to healthcare professionals.

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PIXI Beauty’s New Line Gets Some Clarity

PIXI Beauty’s new Clarity Collection follows in the vein of its other skin care offerings in that it encompasses a cluster of products centered around a specific ingredient, i.e. its…

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Glamsquad CEO Amy Shecter on Navigating The New Normal

Here, she talked to CEW Beauty News about business during COVID-19, Glamsquad’s new haircut service and its partnership with QVC.

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Navigating the New Normal: Sarah Gibson Tuttle, Founder/CEO of Olive & June

A former equity sales trader at JP Morgan and Morgan Stanley in New York City, Sarah Gibson Tuttle is the Founder and CEO of Olive & June. Sarah relocated to…

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How Fur Collaborates with Other Brands to Promote Their Businesses

Laura Schubert, Co-Founder & CEO, Fur, discusses how COVID-19 has impacted the brand, strengthening partnerships with other brands, social media initiatives and donating to frontline workers.

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June Product Watch

CEW Beauty News has compiled a list of beauty launches for June, and how communication plans have been developed to reflect the current social climate.  Nails.INC Plant Power Waitlist worthy:…

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Oars + Alps’ CEO on The New Normal

Oars + Alps’ CEO, Mia Duchnowski, discusses pivoting to new product launches to meet consumers demand and adjusting brand messaging.

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Puig Buys Majority Stake in Charlotte Tilbury

The acquisition allows Charlotte Tilbury access to Puig’s global footprint and operations to expand its worldwide presence.  

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Soko Glam Moves Ahead with Launches to Inspire, Bring Joy

Here, Charlotte discusses how the team at Then I Met You has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; budgets; changes in customer engagement; and how she thinks COVID-19 will affect the beauty industry.

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IRL Meets URL: Beauty Barrage Puts Its Social Prowess to Work During Store Shutdowns

When stores started closing in the wake of COVID-19, Sonia Summers pivoted into action. The CEO and founder of Beauty Barrage quickly adjusted her focus from demo to digital, redirecting…

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Brand-Building Agency Crème Collective on The New Normal

Here, Leilah talks about the COVID-19 crisis as a catalyst for overdue changes, how body care is taking off and what indie brands can do to decrease creative costs.

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VERSED: Future Business Planning During an Uncertain Time

Melanie Bender, Founding General Manger, VERSED, discusses adjusting product launch dates, pivoting marketing plans, charity initiatives and decision making for 4 to 24 months out.

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3D Virtual Beauty Store Launches Amid Quarantine

While most ecommerce sites just show images and descriptions of products, Sonia and Sylvie’s Beautyque NYC is a 3D shopping site duplicating the look and feel of the real store.

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Eyecue: How Beauty Brands are Communicating on Social Media During COVID-19 Pandemic

For this special report, Eyecue analyzed the performance on Instagram of over 60 leading global legacy, prestige, indie and disruptor brands in the beauty industry.

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Nudestix: Making Short-Term Changes during COVID-19 for Long-Term Business Health

Jenny and Taylor Frankel, co-founders of Nudestix, discuss the agility of the company to shift resources to make up for sales after retail chains closed as a result of COVID-19.

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How Beauty Brands are Responding to the George Floyd Protests

As millions of people across the country have joined together to protest racial violence and call for justice in response to the death of George Floyd, beauty brands are also taking a stand, taking to social media to announce their support of the cause.

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Naturopathica President on Virtual Facials in The New Normal

Just weeks after New York state came under quarantine—forcing retailers to temporarily close—Naturopathica announced it was letting go of store employees so they could receive unemployment. Being one of the…

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Poshly Uses Consumer Insights to Launch Beauty Products

The platform, which launched in 2013, uses insights from more than one million consumers to help brands ideate, hone messaging and develop packaging and make creative decisions.

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Pat McGrath Labs Names Naomi Campbell as First Global Face of Brand

Naomi, who recently celebrated her 50th birthday, has been named the global face of Pat McGrath Labs, the first in the brand’s history.

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How COVID-19 Has Impacted CURL’s Retail Business

CURLS Founder, Mahisha Dellinger, discusses how her business has been impacted by COVID-19, and shifting to retailers focused on digital.

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Target Implements Instagram Checkout to Enable Quick Shopping on the Social Platform

Target has become the first mass retailer to make its products available through Instagram Checkout, meaning shoppers on the retailer’s IG @Target and @TargetStyle accounts can make a purchase with just a few taps.

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BW Confidential reveals findings from its COVID-19 International Beauty Survey Part 2: Emerging from the Lockdown

BW Confidential sought to find out how beauty will perform over the weeks and months ahead as many countries begin to lift lockdown measures and re-open stores.

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Base Beauty: Beauty Retail Proactive Product Testing Solutions Post COVID-19

When life returns back to normal, consumer shopping behaviors will undoubtedly have changed. How can consumers be encouraged to still shop in-store or visit their local salon, while also ensuring…

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Beauty Launches During COVID-19: Eva NYC

Jane discusses how the brand has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; retail partnerships; budgets; and changes in customer engagement since COVID-19 started.

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Beauty Labs’ Tech Advantage Means Big Things for Beauty Apps

Beauty Labs founder Mark Gerhard on why custom apps are the smartest way forward.  Mark Gerhard loves an unfair advantage. And you could argue that as the founder of the…

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CEW Launches #Fight4FemaleFounders Campaign Targeting Women-Led Business Owners

CEW is looking to help some of the most vulnerable executives in the beauty industry due to the recent pandemic: female-founded small businesses. With that in mind, on Friday, May…

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Beauty with Benefits to Power Cancer and Careers’ Year-Round Support and New COVID-19 Relief Effort

At a time when relationships and connections are more important than ever, Cancer and Careers is thrilled to once again join forces with two multiplatform retailers who have made relationships…

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Schmidt’s CEO Ryu Yokoi on Navigating The New Normal

Ryu Yokoi is the CEO of Schmidt’s, a purpose-driven brand that aims to make self-care inclusive and accessible through plant-powered, cruelty-free personal and home care products. Prior to Schmidt’s, he…

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Erin’s Faces: How a Small Company Pivoted in A Crisis

Ein Williams, Founder, Erin’s Faces, discuses pivoting her beauty business to begin producing an alcohol-based hand cleansing gel and moving forward with the launch of a new mascara after polling consumers.

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L’Oréal’s Nathalie Gerschtein on The New Normal

Here, Nathalie talks about the rise of DIY, the Mascara Index and the four guiding principles that is getting her team through this crisis.

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Symrise Creates Scent to Donate to Global First Responders

Created with sustainable ingredients, Symrise will donate Hero to front-line heroes, including doctors and nurses, as an appreciation for their dedication and help during this unprecedented time.

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Too Faced’s Jerrod Blandino on Reimagining The New Normal

Jerrod Blandino, Founder and Chief Creative Officer of Too Faced, which is owned by The Estée Lauder Cos., discusses how he wants to create a new normal that prioritizes conscious…

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Hygienic Beauty Trial for a Post-COVID-19 Retail World

Contactless. The term has emerged repeatedly during the COVID-19 pandemic as concern for catching the virus reached a pinnacle. Ways to pick up food, receive groceries and pay for purchases…

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Tribe Dynamics: COVID-19 Impact Study Update & April Beauty and Fashion Rankings

In this special report, Tribe Dynamics used its extensive influencer data to investigate how a full month of stay-at-home orders impacted influencer marketing.

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Brands Launching During COVID-19: Tower 28

Amy talks about why she chose to move forward with launching a new cream bronzer, Bronzino; changes in customer demand; online sales trends; supply chain disruptions; retail partnerships; and what she perceives will be the lasting effects of COVID on the beauty industry.

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Professional Beauty: Challenges and Opportunities in Times of COVID-19

In this special report, Kline analyzes the impact of COVID-19 on professional beauty, how the industry is pivoting and offers insights on how services may recover when they are able to reopen.

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Dermatologist Paul Jarrod Frank M.D. on Navigating The New Normal

Dr. Paul Jarrod Frank, Cosmetic Dermatologist, Chief Medical Officer and Founder of the PFRANKMD Brand, is a well-known facial and body sculpting guru with particular expertise in minimally-invasive fat removal,…

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Queen V Founder on Shifting Communications Strategies

Lauren Steinberg, Founder, Queen V, discusses how COVID-19 impacted the brand’s messaging to consumers.

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How COVID-19 Has Impacted Skinfix’s Business

Amy Risley, Founder & CEO, Skinfix discusses how her Sephora launch was curtailed as a result of COVID-19, the financial impact of the pandemic and words of advice for other brands.

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Mented Founders on Navigating the New Normal

Here, we caught up with KJ and Amanda to talk about how they’re weathering the storm during COVID-19, why their team is a priority and their advice to startups navigating this strange and challenging time.

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WLDKAT Releases Brand Campaign Infusing Beauty Content from Global Creators Living in Quarantine

The campaign’s video launched Thursday and will live on the brand’s social channels, as well as in ads.

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May Product Watch

CEW Beauty News has compiled a list of beauty launches for May, and how sales and communications plans will adapt to the new climate, including donating proceeds to those affected by the pandemic.

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How to Gain a Competitive Edge in the Crowded Beauty Market

The beauty industry still holds tremendous potential, especially for compelling new brands. But the margin for error is razor thin. To improve odds for success, both large and nascent brands…

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Spate: Top Sustained Stay-at-Home Trends

In this special report, Spate analyzes over 10 billion online signals in beauty to identify the next big product trends based on stay-at-home lifestyle changes.

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Brands Launching During COVID-19: Playa Beauty

Shelby Wild, Founder of naturally-derived hair care line Playa Beauty, where she shares her thoughts on online sales trends, supply chain disruptions, PR/influencer marketing, retail partnerships, customer engagement and what she perceives will be the lasting effects of COVID on the beauty industry.

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Leonard A. Lauder’s Anticipated Memoir to Debut in November

Mr. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the business. The book is available now for pre-order now at select retailers.

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R+Co President Daniel Langer on Navigating The New Normal

Daniel discusses how salons have been impacted due to the coronavirus, navigating the new normal, and how R+Co’s affiliate program is helping local salon owners “go from IRL to URL.”

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Webinar: How Beauty Brands Can Thrive Post-COVID-19

How can beauty brands remain relevant and secure a future in their markets? As many brands protect their products by repositioning, renovating or innovating—all  for a leaner, more aggressive hit…

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Lawless Beauty Hires First President, Announces Growth Plans

Clean makeup brand, Lawless Beauty, has hired its first President, Rachel Shelowitz, who was most recently General Manager of LORAC. In her new position, Rachel will oversee all aspects of…

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Female Founder Britta Cox of Aquis on DTC Strategies During COVID-19

Britta Cox, Co-founder of Aquis, discusses pivoting resources to leverage DTC Strategies, partnering with like-minded brands and financial challenges.

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Scentbird CEO Launches Line for This Generation’s Silent Ager: Blue Light

Here, Mariya shares her news about Goodhabit; the almost non-existent knowledge of blue light and how it’s this generation’s silent ager; and what it’s like to launch during a pandemic.

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Dr. Barbara Sturm to Host Live Global Fundraiser Benefiting Frontline Workers

The goal of the event is to raise awareness and funds for the relief initiatives of The World Health Organization’s Covid-19 Solidarity Fund and First Responders First.

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Uma Oils Founder: Three Ways COVID-19 Impacted My Business

Shrankhla Holecek, Founder, Uma Oils, discusses how the coronavirus epidemic forced the brand to recommit to its values as a wellness company, develop niche strategies for its retail partners and how she’s using the time to forge more personal connections with consumers and her team.

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The Business of Beauty in a Post COVID-19 World

Rapid response is mission critical in today’s fast-moving beauty industry. Perhaps there’s no more eye-opening example than recent consumer quests for essentials, such as hand sanitizer, during COVID-19. Retailers who…

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Ulta Announces Reopening Plans for Select Stores

In addition to curbside pickup, which was introduced over the last few weeks to about 700 of its stores, Ulta Beauty today announced plans to reopen stores in select markets.

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Tribe Dynamics: Top U.S. Indie Brands in Q1

In this special report, Tribe Dynamics showcases notable independent beauty brands across cosmetics, skin care and hair care, as well as the key influencer strategies behind their Q1 success.

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ILIA Founder on Adapting Her Business to The New Normal

Here, Sasha Plavsic, Founder, ILIA, on how to keep an open mind for living a new way, how to adjust marketing and content in a virtual world and advice for entrepreneurs.

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Julep Execs Re-strategize Brand’s Return to Profitability in New Normal

It was finally looking like a turning point year for Julep, the beauty brand founded in 2007 by Jane Park. AS Beauty, which acquired the Julep and Laura Geller Beauty…

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Webinar: COVID-19 Consumer Insights and New Normal Trends

Join Harris Williams, an investment bank specializing in M&A advisory services, and L.E.K. Consulting for a webinar: “COVID-19 Consumer Insights and New Normal Trends.”  

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Lauder Posts 11% Sales Dip Amid COVID-19; Skin Care is Bright Spot

The decline was driven by retail store closures as a result of the global pandemic, COVID-19. 

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Pivoting During a Crisis: Beautyblender’s Rea Ann Silva Talks Change, Agility

Rea Ann Silva, Founder and CEO of  Beautyblender, addresses the challenges of sudden, massive change as a global indie brand; reinventing social media content; and emerging from the current crisis…

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Ulta Beauty Introduces Curbside Pick Up in Select Stores

The new initiative serves as an extension of its Buy Online, Pick Up In-Store service, and is meant to supplement Ulta’s app and ecommerce purchasing methods.

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Spate: Stay-at-home Rising Trends Report

In this report, Spate analyzes over 10 billion online signals in beauty to identify the next big product trends based on stay-at-home lifestyle changes. This report covers top growth trends…

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How to Tap Into China’s Booming Beauty Market

There is a promising opportunity in China for beauty brands—good news at a time when U.S. sales are stalling. As China begins rebounding and recovering from disruptions caused by the…

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Avon’s Iconic Brochure Gets Digital Makeover

The digital initiative launches April 29 in celebration of the 50th anniversary of Earth Day.

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NPD: Online Sales, Self-Care Category on the Rise

With physical stores temporarily closed, online has come to represent nearly all industry sales volume.

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Jefferies: Mass Beauty Sales Continue Decline; Hair Segment Grows

A recent insights report from Jefferies Citing Nielsen data shows that wide-spread social distancing has hit mass beauty sales hard, with the segment seeing a 26 percent drop for the four week period ended April 18.

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Poshly: COVID-19 Crisis’ Impact on the Beauty Business [Updated]

Poshly’s original report, COVID-19’s Impact on the Beauty Business, has been updated with even more information.

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Bloomberg: Unilever, Puig Make Bids for Charlotte Tilbury

Early Tuesday morning Bloomberg News reported that consumer giant Unilever PLC and Spanish beauty firm Puig are among the beauty companies vying to buy celebrity makeup brand Charlotte Tilbury.

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Tribe Dynamics: The Top Global Beauty Brands of Q1 2020

Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.

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Euromonitor: How is COVID-19 Affecting 2020’s Top 10 Global Consumer Trends?

Euromonitor is offering an on-demand webinar, which analyses the short- and long-term implications of COVID-19 on consumer behavior and how businesses can prepare for these shifts.

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Harry Slatkin: The Power of Scent in The New Normal

Harry talks about how COVID-19 has impacted his business (FYI, it’s booming) and why consumer demand for home fragrances has skyrocketed. 

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The Benchmarking Company: Why Lab Shutdowns Shouldn’t Sideline Your Product Launch

Stay at home mandates and social distancing has created a near shut down in clinical safety testing and performance testing that rely on in-person visits from study participants. Testing is…

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5 Minutes with Sweet Spot Labs’ Amy Risley

Here, Amy spends five minutes with Beauty News talking about Sweet Spot Labs’ mission today, its evolution and her advice for brands navigating this unprecedented time in history.

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Babor Announces Green Agenda, New Clean Beauty Brand

Following its accomplishment of achieving 100 percent climate neutral status in January, professional skin care brand, Babor, has announced a program to address CO2, clean ingredients and ongoing renewable manufacturing,…

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How Java Skincare Pivoted During COVID-19

Stephanie Additon, Founder and CEO, Java Skincare discuses how the brand has had to pivot it’s marketing and distribution plan and tweak its products to meet the needs of consumers during this time.

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How Indie Brand natureofthings Has Shifted in the Wake of COVID-19

Jamie Leilani Pelayo, Co-Founder, natureofthings, discusses how the brand has had to shift its business model in the wake of COVID-19, communicating with consumers, ways the company is giving back and what the future holds.

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NPD Says Short Term Impact on Beauty Significant: Q1 Dollar Sales -14%

In this video, NPD’s Larissa Jensen answers some key questions about the state of the beauty industry, including the best and worst performing categories, what will help brands during this time and the category consumers are gravitating towards.

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Beauty’s Ultimate Wellness Brand: Rahua

Fittingly, during Earth Month, the brand is deepening its efforts to curb waste endemic to personal care with the rollout of Refill Solutions, a refill program that reduces personal carbon footprint and plastic usage by 90 percent.

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How COVID-19 Has Impacted PRAI Beauty’s Business

Cathy Kangas, Founder of PRAI Beauty, discusses how her business has been impacted by COVID-19, charity work and what the future holds.

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Tribe Dynamics: COVID-19 Influencer Marketing Impact Study & March Beauty and Fashion Rankings

In March, influencers increased and adapted their content to fit into their own “new normal” and better meet the new needs of their followers, many of whom were working from home for the first time, cooking more than before, and in urgent need of some de-stressing self-care tips. 

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5 Minutes with Living Proof’s Amanda Reiss

Amanda Reiss joined Living Proof as Chief Marketing Officer in September 2019. Prior to joining the prestige hair care innovator, Amanda was CMO at Saucony. The similarities between overseeing marketing…

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One Love Organics: Making the Most of this Global Pause

Suzanne LeRoux, Founder and President, One Love Organics, shares creative way she collaborated with other brands to promote their businesses.

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Estée Lauder Announces Executive Pay Reductions

As a result of COVID-19, The Estée Lauder Companies Inc. has announced salary reductions as part of cost control measures.

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L’Oréal Posts 4.3% Q1 Sales Dip; Ecomm Surges 52.6%

L’Oréal posted sales decreases of 4.3 percent to $7.8 billion on a reported basis for the time period ended March 31; sales dipped 4.8 percent on a like-for-like basis.

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Patrick Ta Readies Brow Wax Launch After One Month Delay

“We’re dealing with a few delays, but for the most part we’ve been able to push through,” said Rima Minasyan, Co-founder of the Patrick Ta brand.

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Kosas: Indie Beauty’s Rising Star

The clean color cosmetics brand with a focus on skin-loving botanical formulas and highly-pigmented colors is chartering a rapid ascent in the crowded indie space.

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CBD Skin Care Brand WLDKAT Targets Women, Prepares Launch

Plans for the April 20 launch of WLDKAT, a new CBD-based skin care brand from former Urban Decay executive, Amy Zunzunegui, are moving ahead, COVID-19 notwithstanding.

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Beauty Editors Create Donation Hub for Frontline Healthcare Workers

While healthcare workers are navigating the longest and most brutal hours during the pandemic, Donate Beauty is busy fielding hundreds of donation offers for essential items such as lip balms, hand creams, body lotions and facial cleansers.

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How COVID-19 Has Impacted Juice Beauty’s Business

Karen Behnke, Founder, Juice Beauty, discusses how her business has been impacted by COVID-19 and what the future holds.

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Jefferies: More Permanent Work From Home Impact on Beauty Use

An insights report from Jefferies looked at the impact on beauty behaviors as a result of more permanent “work from home” [WFH] arrangements. Results show that about 90 percent of…

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Luxury Brand Partner’s Tev Finger on The New Normal

Here, Tev talks to CEW’s Beauty News about weathering the storm, clever ways to drum up business and how to utilize free time when working from home.

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Rita Hazan on Her New Reality

Celebrity hair colorist Rita Hazan discusses how her business is staying afloat, current challenges her business is facing as a result of COVID-19, and what the future holds.

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Thrive Causemetics Commits to Donate $1M to COVID-19 Relief Efforts

Thrive has raised more than $350,000 thanks to a charity effort whereby 100 percent of profits from their website’s sales on March 27 would be donated to support COVID-19 relief efforts.

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Il Makiage’s Makeup Artist Initiative Draws Thousands of Applicants

Within a few hours of the announcement, more than 2,000 makeup artists applied for the opportunity, which only has a few hundred slots available.

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Alexis Rodriguez on the Do’s and Don’ts for Marketing Brands during COVID-19

Alexis has been taking notes on how brands are marketing and messaging to consumers during this unsettling time. Here, she shares a few Do’s and Don’ts for marketing brands during the pandemic.

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HatchBeauty Brands: Here and Now, Beauty In a Post COVID-19 Economy

Informed by search and shopper data and joined by a panel of experts from a variety of industry disciplines, the report starts a dialogue around key shifts in the beauty industry expected to define the next 12-18 months. 

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Kline: Beauty’s Bright Trends for 2020

In this special report, Kline shines a spotlight on the most prominent product trends based on key takeaways from CEW’s Product Demo and insights from Kline’s Cosmetics & Toiletries USA report.

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The Benchmarking Company: Beauty in the Time of COVID-19

As with every industry, right now the beauty industry is dealing with the implications, outcomes, and effects of Covid-19. From supply chain disruptions to brick & mortar store closures, to…

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Fekkai Incorporates AI into Online Regimen Consultations

The platform is the brand’s first beauty-tech software platform designed to personalize hair care and styling tips for consumers.

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After 30 Years, Jody Pinson Retires from Walmart

Jody Pinson, a 30-year veteran of Walmart, has retired from her position as Vice President for Beauty, Walmart officials confirmed. Jody plans to travel with her husband, Greg, of 27…

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Hairstory Supports Stylists with Online Community, Sales Commissions

The brand recently launched an online networking platform for professionals and is continuing to maintain its affiliate program which pays professionals a 25 percent commission from sales they drive.

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King & Partners: Communication Strategies for Brands During Coronavirus

In this report, King & Partners shares examples of how brands have shifted their strategies to communicate thoughtfully with their audiences.

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Spate Covid-19 Trends: Interest in Beauty is Back On The Rise

In this infographic, Spate highlights shifts in beauty behaviors during Covid-19 and identifies what consumers are seeking during their stay-at-home moments. 

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L’Oréal USA Donates $200K to PBA COVID-19 Fund

The Fund supports licensed professionals who are unable to work due to COVID-19 and is intended to be emergency aid for short-term immediate needs, such as food and bills.

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Spate: Top Searched Ingredients in 2019

Yarden Horwitz, Co-Founder of Spate, shares how CBD has introduced a new wave of ingredients growing in popularity among consumers.

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Coresight: Learnings from Nike’s and Lululemon’s China Experiences

In this special report, Coresight Research looks at the experiences of both  athletic apparel companies in China, and analyzes how the knowledge gained from the experience can be used to inform their approaches to other markets being affected by the pandemic.

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Eva Scrivo Creates New Business Model with At-Home Custom Color Kits

On March 18, salon owner Eva Scrivo temporarily shuttered her eponymous Flatiron District and Upper East Side locations, and like most service providers, made the gut wrenching decision to lay…

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Brands, Stylists and Orgs Get Savvy to Support Artists

The salon industry is uniting to provide support for the many stylists and colorists affected by COVID-19.

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NPD: The Beauty of Staying Home

It’s no surprise that staying home has also led to a rise in online sales.

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How One Salon-Focused Brand is Connecting with Consumers Amid COVID-19

Founded in September 2016, luxury hair care brand Saints & Sinners broke into the hair care market with the goal of offering professional quality products free of harmful chemicals. The…

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Poshly Report Shows Continued Declined Usage of Makeup; Shift to DIY Beauty

In March 2020, Poshly launched a special study to understand the impact of COVID-19 on the beauty community, including candid perspectives from both beauty consumers and professionals. The below report…

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Mintel: The Impact of COVID-19 on Beauty Retail

In this report, Mintel explores the various ways in-person elements of beauty retail will be forced to evolve amidst the global health crisis..

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Kline: Impact of COVID-19: U.S. Beauty & Personal Care Market

This exclusive report for CEW members contains excerpts from Kline’s just published Impact of COVID-19 on the U.S. Cosmetics & Toiletries Market report.

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Ulta Beauty Talks Operating in an Unprecedented Environment at J.P. Morgan Virtual Conference

Even while physical stores are closed, Ulta Beauty executives are running scenarios of how to best service customers when doors eventually open

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BW Confidential Reveals Results of COVID-19 International Beauty Industry Survey

BW Confidential aimed to find out how the industry is dealing with the current crisis through its COVID-19 International Beauty Industry Survey.

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Refocusing Priorities: Maesa’s Scott Kestenbaum’s Philosophical Approach to Working through a Crisis

Scott Kestenbaum, Senior Vice President at The Maesa Group, is finding inner strength during this time of crisis. Today he talks about the implications of uncertainty, the importance of focusing…

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What Indie Brands are Doing in the New Normal

Emerging brands are embracing their new reality in a Coronavirus-impacted world. Efforts include retooling marketing and product launches. “Brands are thinking, ‘What can I do right now that doesn’t make…

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WGSN: Coronavirus Global Change Accelerators

In this special report, trend forecasting company, WGSN shares predictions of a number of strategic shifts that will arise, creating a new spending landscape.

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COVID-19 and M&A: Insights from Asia

Leading indicators and conversations with strategic buyers, private equity groups and other colleagues throughout Asia suggest that Asian M&A markets—especially China—are beginning to recover from COVID-19.

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Free Webinar: “Financing Your Business Through Turbulent Times While Not Running Out of Cash”

To help brands facing steep financial challenges in these unprecedented times, a free webinar will be held on Wednesday April 1 from 3pm to 5pm, titled, “Financing Your Business Through…

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Standard Dose Offers Free Virtual Wellness Workshops

In light of COVID-19, Standard Dose has developed a series of complimentary virtual wellness workshops exploring topics that individuals may be grappling with including loneliness, stress and boundaries. The 60-minute…

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Image Skincare Connects Consumers with Estheticians

“Everything has turned online, so we are using every tool possible to try and stay connected to our consumers and our partners,” said Janna Ronert, Founder of Image Skincare, a…

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5 Minutes with Annie Bystryn, Korres CMO, GM North America

Here, Annie talks to Beauty News about the most valuable lessons she’s learned throughout her career, and how they’re being applied to her role at Korres.

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Breaking News: State of the Beauty Industry (UPDATED)

Overnight both Blue Mercury and Space NK notified companies they are moving their payment schedule from 30 days to 120 days – i.e. moving from paying within 30 days to…

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Ulta Beauty CEO Mary Dillon Talks State of the Consumer

Mary Dillon, CEO of Ulta Beauty, joined CNBC’s “Squawk on the Street” to discuss the impact of coronavirus on retail.

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Yale’s Most Popular Course (on Managing Anxiety) is Free

To help individuals manage coronavirus-induced anxieties, Yale University is making its most popular course, “Psychology and the Good Life”, available for free on open learning platform, Coursera.

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Support for Salons is on the Way with Relief Funds, Resources by Mira

One of the most popular memes currently making its way around the internet jokes that we are about three months away from seeing everyone’s true hair color. While providing a…

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This Indie Lipstick Brand is Making Hand Sanitizer for its Customers

The Sexiest Beauty is making bold moves to give back during the COVID-19 health crisis. A boutique lipstick brand that was founded on the principles of inclusivity and self-expression, Founder…

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Join CEW for a Live Meditation Session Thursday (Today!)

Agapi Stassinopoulos, best-selling author and motivational speaker, will lead CEW’s complimentary 30-minute guided meditation Thursday, March 26, at 4:30 p.m.

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Breaking News: State of the Beauty Industry in Wake of Coronavirus

Below, a recap from the meeting by Tengram’s Robin Lamb, which includes meeting participant feedback on brick and mortar replenishment orders, business in China; recovery of travel retail; messaging and transparency with employees.

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Red PR Owner Julia Labaton on the New Normal

Julia Labaton, President and Owner of Red PR, is currently finding a silver lining in community. Here, she talks about competitors leaning into the community, product launch plans in these…

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Indie Brands Share Their Strategies, Messaging Tactics During Coronavirus Crisis

Emerging brands are embracing their new reality in a Coronavirus-impacted world. Efforts include retooling marketing and product launches. “Brands are thinking, ‘What can I do right now that doesn’t make…

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Beauty Financial Experts Offer Advice for Bootstrapped Brands

Brand founders are often bootstrapped and living paycheck to paycheck, if they get a salary at all. They are among the hardest hit by the coronavirus pandemic.

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Beauty Service Retailers Announce Layoffs, Establish Employee Relief Funds

Several of the beauty industry’s most beloved service providers have regrettably announced employee layoffs.

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Spate: Changing Search Behaviors in the US During Covid-19

Spate analyzed top searches related to beauty and wellness to identify what’s top of mind for consumers.

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Jen Walsh on How Brands Should Move Forward

Jennifer Walsh discusses how brands and retailers can communicate with consumers with a compassionate voice to keep them connected and informed during this time. 

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2020 Job Market Report

With insights gleaned from top beauty executives and emerging talent, we hope this can be additional resource as you navigate today’s current climate and look to the future.

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Lord Jones Pivots to Virtual Launch

CBD wellness brand darling, Lord Jones, had planned a two-day event this week at a New York wellness hotspot to celebrate the launch of its first-ever facial product. Then COVID-19…

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Adapting to the New Normal: L’Oréal Exec Erica Culpepper Shares Her Experience

Here, Erica discusses everything from the importance of video conferencing, crafting relevant messaging with consumers online, and being fully stocked and ramped up on her brands’ B2C site.

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Poshly: COVID-19 Crisis’ Impact on the Beauty Business

In this special report, Poshly focuses on perspectives from beauty consumers and professionals regarding the COVID-19 crisis.

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CEW Staff Share How They’re Maintaining a Productive Work-Remote Environment

Like most companies across the United States, CEW employees are working remote due to the uncertainties presented by the coronavirus. Here, several staff members share how they’re managing routines, communicating…

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Ulta Beauty to Close Across U.S, Joining Stores, Salons and Nail Boutiques

In a letter to customers distributed late Tuesday afternoon, Ulta Beauty CEO, Mary Dillon, stated that due to the rapidly changing environment with the coronavirus (COVID-19) situation, Ulta Beauty will…

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NPD: Beauty in a Time of the Coronavirus

In the last few weeks, COVID-19 went from being a news update in the U.S., to a crisis accelerating faster than most could have imagined—and changing by the hour. We’re…

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BW Confidential on Italy’s Lockdown and the Impact on Beauty

The news exploded like a bomb on the evening of March 7, a sunny pre-spring Saturday. Prime minister Giuseppe Conte officially confirmed during the night that the whole region of…

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Outlook: Cowen Reports on Ulta, Target, Walmart in Age of Social Distancing

Companies that already embrace a frictionless shopping experience will pave the road for others to adopt experiences that require lower levels of human contact.

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Mini-Doc Focuses on Skin Pioneer Kate Somerville

Kate Somerville Skincare has created a six-and-a-half minute documentary, This is Kate, focusing on her life as skin care pioneer, entrepreneur and female founder. As part of Women’s History Month…

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Work Remote Tips By Amber Katz

Here, beauty freelancer Amber Katz, who has been working from home for 10 years, shares insights on this method and some other tips for successfully working from home.

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YouCam Offers Complimentary Live Remote Training Service for Brands

YouCam will offer a complimentary license to its AR Live Training services through July 31.

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Tribe Dynamics: February’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

February saw a few newcomers to Tribe Dynamics Top 10 rankings, while up-and-coming brands began increasing their presence in the influencer marketing space.

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Dyson Debuts Hair Tech with New Styling Tool

The Dyson Corrale Straightener launched this week, showing once again that the British tech company is at the forefront of hair care innovation. A culmination of seven years of engineering…

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Euromonitor: Ecommerce Acceleration in Beauty

In this special report, Euromonitor looks at what categories and regions are driving ecommerce growth in beauty and how brands can grow this channel.

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Luxe Lipstick Frenzy: Hermès’ Lipstick Launch

Hermès has launched a collection of 24 lipsticks, called Rouge Hermès, the luxury fashion house’s first venture into cosmetics in its 183-year-old history.

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Face Haus Partners with Atolla on New Personalized, Data-Driven Facial

Facial bar Face Haus is partnering with customized skin health startup Atolla on a bespoke, data-driven facial treatment called Me, Myself and I Facial.

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NPD: Why Prestige Beauty Growth Slowed in 2019

Larissa Jensen, Vice President, Industry Advisor at The NPD Group, discusses several factors that led to prestige beauty’s decline in 2019 and shares insights on when color sales will grow.

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Revlon to Restructure, Lay Off Employees

The restructuring includes streamlining support functions and distribution activities, resulting in eliminating approximately 1,000 positions worldwide.

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Sephora Accelerate Celebrates Fifth Year, Announces 2020 Cohort

Sephora North America has announced their list of women-led, independent beauty companies set to receive financial and advisory support from the global beauty retailer this year. Among them are several…

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Trend Rising: “Niche-Stige”

Flynn Matthews, Head of Insights & Analytics, Global CPG at Google, talks about the rise of micro-category brands, also known as “niche-stige.”

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Brands Hitting the Gen X Beauty Bullseye

CEW’s Beauty News took a deep dive into the newest launches, identifying which companies are best addressing Gen Xers’ specific skin and hair care needs.

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Gucci Beauty L.A. Pop-Up Built for Selfie-Obsessed

The Gucci Beauty Network Studios ran for two days on March 6 and March 7 in a 20,000-plus square foot party space on Los Angeles’ Melrose Avenue.

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Video: Shiseido Americas X CEW Celebrate International Women’s Day

To celebrate International Women’s Day [IWD], Shiseido Americas and CEW have partnered on a social campaign to show support for gender equality, this year’s IWD theme.

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5 Minutes with Eos’ CMO Soyoung Kang

Earlier this week Eos’ new Moisture Hit lip balm collection launched nationally at Walgreens and Kohl’s. The rollout is an extension of a test-and-learn micro batch strategy introduced last April…

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Kline: PRO Beauty Drives 2020 M&A Activity

this special report, Kline looks at the global market size, growth, trends, acquisitions and opportunities within salon hair care, professional skin care and professional nail care.

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Clean Beauty Pop-Up Hosts 54 Brands to Educate Consumers

EWG Verified hosted a two-day pop-up on Abbott Kinney Boulevard in Venice, CA to bring clean beauty products direct to consumers.

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PCA Skin Host 30th Anniversary Party, Creates National Peel Day

A leader in the skin care space, PCA Skin performs over a million peels annually.

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Tribe Dynamics: January’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

Beauty brands began January strong with innovative and collaborative products.

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Babor Enters Neiman Marcus, Creates Collections Specific to U.S. Consumer

With the goal of being the largest family-owned beauty company by 2030, Babor is on a path to conquer the U.S., its biggest opportunity, with new items and new distribution.

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5 Minutes with L’Oréal’s Guive Balooch

Guive Balooch joined L’Oréal 13 years ago from a pharma company with the goal of working on fast-paced innovations and the freedom to try new things. His role as Global…

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Who, What, Where: The Indie Brands Leaping into Major Retailers

From Sephora to Target to Ulta Beauty, here’s the latest distribution news for Follain, Alpyn Beauty, COLAB and Seed Beauty’s brands.

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Female Founders: Financial Advice for Indie Brands

CEW’s 2020 Female Founder Award honorees talk about staying self-funded and when to seek out investors.

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Coronavirus Forces Postponement of Cosmoprof Bologna

Originally scheduled for March 12 to March 16, the show will now be held from June 11 to June 15.

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Kao USA Appoints Karen Frank and Jesse Grissom to New Leadership Roles

Kao USA Inc. has named Karen Frank President of Mass Business for the Americas and European region, and Jesse Grissom, President of Operations in the Americas region.

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5 Minutes with Sheena Yaitanes of Kosas Cosmetics

Indies continue to capture more market share than their corporate counterparts, and Kosas Cosmetics is one to watch, being one of the fastest-growing clean beauty brands out there.  Investors indeed…

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Winky Lux Seeks Growth with Target Expansion

Both brands are expanding their retail footprint with new distribution deals at Target.

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The Top 5 Brands Seen at QVC/HSN’s The Big Find

QVC and HSN’s The Big Find is a program where the on-air direct sellers search far and wide for new, independent beauty brands they think might just be the next…

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Nobel Prize Winner’s Skin Line Lands at Net-a-Porter

A new skin care collection utilizing a patented, time-release delivery system has landed distribution at one of beauty’s most coveted e-commerce sites, Net-a-Porter. Oh, and the line’s creator was a recipient of the Nobel Prize of Chemistry in 2016.

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Winning Over Gen Z

CEW Beauty News reports on how brands are resonating and connecting with this up-and-coming generation.

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E.l.f. Buys Clean Beauty Brand W3LL People

E.l.f. Beauty is tapping into the fast-growing clean beauty segment with the acquisition of plant-powered cosmetics line, W3LL People.

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No7 Doubles Down on Skin Care Innovations to Attract New Consumers

An impending plateau in prestige skin care sales in the next two years, as forecasted by The NPD Group, could mean opportunity for the mass market, particularly the No7 brand.

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Biossance to Create Ingredient Library as a Clean Beauty Resource

The brand will differentiate the new initiative from other ingredient libraries by focusing more on clean beauty product switches instead of simply listing ingredients to avoid.

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Men’s Beauty Market Presents Big Opportunities for Businesses

Forecasted to reach $166 billion by 2022, the men’s personal care market represents a major brand opportunity.

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Why BIC’s Entry into Personal Care is Such a Savvy Move

Emboldened by success from its Made for You Shaving Razor Blades for Every Body, BIC USA is expanding into the grooming category—a first for the company.

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2020 Product Demo Trends

Here, the top trends curated from more than 1,200 products to be on display February 27 at The Metropolitan Pavilion for CEW’s largest annual event, The Product Demo.

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Olay Commits to Unretouched Ads and Influencer Content

Olay announced its commitment to zero retouching of skin images in all of its U.S. advertising, becoming the first mass skin care brand to take this stance.

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Elle Macpherson Launches Skin, Hair Range

WelleCo, supermodel Elle Macpherson’s Australian-based nutrition and wellness brand, is launching a new skin care and hair care range.

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Be Ready to Scale, but Stay Close to Brand Touch & Feel

CEW Female Founder Award Honorees discuss scaling operations.

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Navigating Gender Politics, Sexism in the Beauty Industry

CEW Female Founder Honorees discuss how they navigate meetings with men in business and the challenges of meeting the needs of different markets.

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24 Hours a Day May Not Be Enough Time to Get the Job Done

Female Founder Award Honorees discuss the challenges of being an indie brand founder, from balancing different roles and maintaining the determination to succeed.

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Charlotte Tilbury, Beautyblender, Mented Cite 2 Ways to Succeed in Beauty

CEW Female Founder Honorees discuss the learning experiences of growing an independent beauty brand. 

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Charlotte Tilbury: Communicate with Consumers, Take Them Where They Never Knew They Wanted to Go

Charlotte Tilbury discuses using current technologies to educate consumers.

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Dr. Barbara Sturm: Understand Customers, Listen Better, Know How Smart They Are

Dr. Barbara Sturm discusses listening to customers and innovating with products that fulfills their needs.

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After 13 Years in U.S., Pixi Beauty Expands Mass Presence

Family-owned indie makeup and skin care brand, Pixi Beauty, has expanded distribution in the mass market.

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Dermalogica Opens in LA

Skin care brand Dermalogica has opened a new store in West Hollywood, its second in the Los Angeles area. The reasoning behind the new store? Location, location, location. “We’ve always…

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Ipsy Taps Morphe Exec for SVP Role

Emine ErSelcuk will oversee the strategy and development of brand, retail and merchandising partnerships.

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Indie Spotlight: Victorialand Beauty Prioritizes Visually Impaired Consumers

Victoria Watts is aiming to pioneer a new inclusivity standard for the beauty industry—and beyond—with the development of a new raised symbol system for consumer goods packaging. The entrepreneur, who…

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Female Founders: What Would You Do Differently?

CEW’s 2020 Female Founder Award honorees discuss the what they would do differently in their startup experience. Honorees featured in the video are: • Amanda E. Johnson, Cofounder, Mented •…

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How California’s New Employment Law Impacts the Beauty Industry

The way brands staff up for in-store support is about to undergo major changes. And the beauty industry needs to be ready. The impact of Assembly Bill-5, which became a…

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Peach & Lily Partners with Sandbridge Capital on Minority Stake

Peach & Lily has received a minority investment from strategic growth investment firm Sandbridge Capital. Funds will look to support global expansion of the K-Beauty firm’s proprietary brands, as well…

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Huda Kattan Reflects on Skin Care Launch—and What She Will Never Do

Huda’s debut skin care product, Yo Glow Enzyme Scrub, is the first from her new brand Wishful, and has already amassed a waiting list.

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Unilever Brands Tap into Key Trends for 2020

From sustainability to scalp care, here’s summary of the key trends the company is focusing on for the year.

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Female Founders: How Have You Overcome Your Biggest Challenge in the Past Year?

CEW’s 2020 Female Founder Award honorees discuss the biggest challenges they faced in the past year, from strengthening management skills to finding the right employees, and how they overcame them.

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Lauder Posts 16% Sales Gains for Q2, Warns Second Half to be Impacted by Coronavirus

The third quarter is anticipated to be the most negatively impacted by the health scare.

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Macy’s to Close 125 Stores; Sephora’s New Store Mix to Include Smaller Formats

This week saw a flurry of news for beauty retailers, with Sephora revealing plans to open 100 new stores in 2020, while Macy’s has announced a three-year plan to close 125 of its lowest producing units.

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23-Year Old Entrepreneur Reinvents SPF Application

Sophia Hutchins is out to change the way people apply, and perhaps more importantly, reapply SPF.

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Unfiltered Experience Partners with Tarsus Group on Indie Beauty Series

The partnership will allow Unfiltered to expand its pop-up experience to other markets.

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NPD: Scent Sales to Remain Strong for Valentine’s Day

As observed during key gifting periods in 2019, fragrance sales continue to grow. Estimates are Valentine’s Day 2020 will not disappoint.

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Avon’s New Anti-Aging Tech Looks to be Game Changer

Avon unveiled its latest technology, Protinol, at its annual Skincare Summit in Manhattan last week where over the course of three days, events were held to educate a cadre of…

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Summer Fridays Debuts Cleansing Product

The newest member of the Summer Fridays lineup is a nourishing, pH-balancing cleanser inspired by mineral-rich sea water.

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Ingestible Beauty Gets Personal with New Wellness Startup

Care/of, a wellness startup founded by Craig Elbert and Akash Shah, plans to leverage its personalization technology to expand into beauty.

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NPD: U.S. Prestige Beauty 2019 Sales Flat at $18.8B vs. 2018

Learn how beauty’s three largest categories performed in 2019.

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Tribe Dynamics: Top Indie Brands in Q4 2019

Tribe’s quarterly U.S. Indie Beauty Debrief highlights some of Q4’s buzziest and fastest-growing indie brands and the key influencer strategies behind their Q4 success.

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The Estée Lauder Cos. Promotes Execs at Key Brands

Today The Estée Lauder Cos. announced several executive changes impacting the La Mer, M·A·C Cosmetics, Le Labo, Dr. Jart+ and Do The Right Thing brands.

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YouCam Makeup: 2020 Global Color Trend Report

In this special report, YouCam Makeup analyzed data and developed a lip color trend forecast for the upcoming year that will allow cosmetics brands to best tailor their marketing strategy.

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Detox Market’s Sustainability Panel Highlights Recycling, Landfills and Stats

With sustainability top of mind for many beauty brands, The Detox Market hosted a panel discussing the topic this week, sharing insights, recycling stats and landfill facts. The panel, held…

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2020 Global Wellness Trends

For the past 15 years The Global Wellness Summit (GWS) has provided a comprehensive report on trends and new directions in the health and wellness industry. No other forecast considers…

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Beauty’s New Landscape Demands Fresh Financing Options

As beauty continues to transform, a growing need for new financial options exists.

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Tribe Dynamics: Q4 Global Beauty Report

In this special report, Tribe Dynamics analyzes global brands’ Q4 EMV performance to uncover the influencer strategies driving success around the globe.

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Fekkai Commits to Clean Hair Care Formulas, Sustainable Packaging

Frédric said that his single-minded focus on evolving in the clean hair care space is partly driven by wanting to redress the misconceptions around non-toxic shampoos and conditioners.

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Indie Beauty Buzz: January’s Big Launches

CEW Beauty News is kicking off the New Year by compiling a list of the most notable indie beauty launches hitting shelves this month. From plant-powered hair care lines to…

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Google Lens + L’Oréal Aim to Innovate Hair Color Selection at Retail

L’Oréal has partnered with Google Lens to innovate its Garnier Virtual Shade Selector so consumers can use virtual try-on tech from their smartphone.

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Hello Products Acquired by Colgate Palmolive; Considers Expanding Outside Oral Care

The oral care brand is setting up for a banner year with new launches and expansion into Ulta.

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5 Minutes with Victoria Kirby

Victoria has taken her expertise and contacts into a new role heading up content (and more) for Wonderskin.

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Life Imitates Art: “Schitt’s Creek” Collabs with Beekman 1802 on Body Line

Pop TV’s successful comedy series, Schitt’s Creek, has collaborated with beauty brand Beekman 1802 to create a personal care line.

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Indie Spotlight: Yuni Beauty Primed for Growth

Here, CEW Beauty News spoke to Emmanuel Rey, Co-Founder, Yuni Beauty, about choosing relevant retail partners, staying competitive and marketing to core consumers.

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Target’s New Multicultural Hair Care Line Hits Bullseye in Scalp Care

TPH by Taraji, co-created by actress Taraji P. Henson features an 18-item collection, highlighted by scalp care.

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7 Predictions for Retail This Year

“Traditional [retail] models no longer work as their supply chains are too slow, they are too disconnected with personalized experiences modern shoppers seek and they do not bring diverse enough…

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Kline: Beauty’s Booming Indies

In this special report, Kline looks at emerging trends and growth opportunities for indie beauty brands, retailer initiatives to nurture them and how indies are faring around the globe, including Brazil and China.

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Mintel: Two Key Forces Will Disrupt the Beauty Consumer Landscape

“Over the next 10 years, two distinct forces of change will disrupt the consumer landscape, causing ripples and waves across industries worldwide,” according to a new report by Mintel called,…

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Kat Von D Exits Namesake Beauty Line

After a 12-year partnership with Kendo Brands, Kat Von D has departed from Kat Von D Beauty to pursue other endeavors.

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5 Minutes with RéVive’s Elana Drell Szyfer

Here, Elana talks with Beauty News about how she helped position the line for success, and also brought back its original founder to build consumer loyalty.

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Indie Spotlight: Teadora Eyes Growth via Bergdorf Goodman’s Clean Beauty Initiative

Teadora is eyeing growth in 2020 with its first retail partnership

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What Will the Future Bring to Beauty M&A?

The $532 billion global beauty industry continues its rapid growth, supported by tremendous levels of innovation, a burgeoning landscape of digital native brands, and many investors putting significant capital and…

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Tribe Dynamics: December’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In this report, Tribe Dynamics shared the top cosmetics, skin care and hair brands on social media for December 2019, revealing several successful influencer brand programs within each category.

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CES: News from The Sands Expo, Suites at The Venetian and CES Innovation Award Honorees

Hundreds of companies lined The Sands Expo, mostly those in the digital beauty, health, wellness and smart home realms. But in addition to the exhibitors at The Sands, hundreds of…

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Euromonitor: Top 10 Global Consumer Trends 2020

These trends provide insight into changing consumer values, exploring how consumer behavior is shifting and causing disruption for businesses globally.

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Violet Grey HQ Hosts Event for Danielle Lauder’s New Makeup Range

Danielle Lauder may be the scion of an illustrious beauty empire, but it’s not like she played with eyeshadow palettes in her childhood bedroom. “Although I grew up around beauty,…

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5 Minutes with Mike Indursky

Here, Mike talks about his newly-launched, privately-financed product line, Hear Me Raw, an ingredient and performance based concept that’s also sustainable (and pretty) that’s been in his head for years.

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NPD: Three Beauty Predictions for 2020

While a proverbial crystal ball does not exist, there are a few assumptions The NPD Group feels comfortable making on what to expect will happen in the 2020’s.

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Murad Relaunches Signature Products, Creates Ads Featuring Diverse Consumers

With a new ad campaign, revamped packaging and product overhaul, Murad is looking to showcase its expertise in the retinol category.

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Indie Spotlight: Cocokind CEO Hosts Call to Spark Consumer Engagement

The brand invited consumers to call in to hear key company insights, ranging from retail updates to sustainability initiatives.

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JuE Wong Named CEO of Olaplex

As CEO, JuE will focus on broadening Olaplex’s product line, enhancing customer loyalty and expanding global distribution.

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SkinCeuticals to Roll Out Aesthetics Destinations

SkinCeuticals is partnering with physicians in the U.S. to roll out its first-ever physical retail and aesthetic skin care destinations across the U.S.

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Florence By Mills is on a Mission to Own Gen Z

The newly-launched skin and makeup brand, co-developed by 15-year-old “Stranger Things” star Millie Bobby Brown, and Beach House Group, a brand incubator based in Los Angeles, is a brand by Gen Z for Gen Z.

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Winky Lux Opens NYC Store

After hosting many a pop-up across the country, indie makeup brand Winky Lux is gearing up for two permanent retail locations.

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Sephora Ups Wellness Offerings with Goop, Saint Jane

The retailer has begun carrying Gwyneth Paltrow’s Goop and will now stock Saint Jane Beauty in its stores.

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How To Stay Ahead in the Booming Skin Care Market

In a beauty market previously dominated by color cosmetics, skin care is the segment to watch.

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L’Oréal Taps Cheryl Vitali to Lead its American Luxe Brands

Cheryl Vitali has been appointed to the newly created position of Global President of L’Oréal’s portfolio of American luxury brands – Urban Decay, It Cosmetics, Clarisonic, and Kiehl’s.

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NPD Promotes Larissa Jensen to VP, Industry Advisor, U.S. Beauty

Larissa Jensen has been promoted to Vice President, Industry Advisor for the The NPD Group’s U.S. Beauty business.

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CEW Beauty News Explores CES 2020 Tech Trends

Dozens of lifestyle tech trends are already emerging at CES, including devices that facilitate virtual medical diagnoses; the first scientifically-proven scent created to improve sleep; next generation AI-driven skin analysis tools; and dozens of in-home based fitness systems.

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Preen.me: The Clean Side of Mica

As consumers pressure the beauty industry to clean up its act, this Preen.Me Special Report hones in on Mica, a widely used ingredient in cosmetics products that has recently been scrutinized and is becoming a platform for big change.

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Kristin Ess Launches Fragrance-Free Collection

Kristin Ess has expanded her hugely successful luxury hair care line at Target to now include a collection of seven fragrance-free products.

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Youtuber Launches Hair Care Line at Walmart

The 40-year-old  has added brand mogul to her resume with the launch of Hairitage, a 16-SKU hair care assortment developed in partnership with beauty brand incubator, Maesa.

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Beauty’s New Search Engine: Mira

The AI-powered search engine, Mira, is designed to empower users to find beauty products tailored to their specific needs, with a view to creating personalized communities.

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5 Minutes with Showfields CEO Tal Zvi Nathanel

This year, Showfields entered the New York City retail scene with the tagline, “the most interesting store in the world,” and subsequently disrupted traditional retail by merging rotating Instagrammable pop-up…

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Comme des Garçons Founder Opens Paris-Based Beauty Boutique

Rei Kawakubo, the founder of fashion label Comme des Garçons, has opened Dover Street Parfums Market, a boutique offering up an eclectic range of fragrance, skin care and makeup brands from around the world.

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Kopari Beauty Launches CBD Collection

The company will debut a three-SKU hemp-derived CBD-infused collection, using full-spectrum CBD powder and 100 percent organic coconut.

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Harrods Unveils Revamped Beauty Hall

After a year-long renovation, London’s most iconic department store in Knightsbridge reveals its new skin care emporium.

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Supergoop Repackages, Reformulates and Rebrands for 2020

Supergoop has repackaged and reformulated its 28-item lineup in order to ease to product discovery and to better address today’s current sustainability concerns.

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Tribe Dynamics: How to Build Your 2020 Influencer Strategy

Drawing on trends and data from 2019, Tribe Dynamics created a comprehensive report unpacking the influencer marketing tactics that spelled success for this year’s winning brands, and outlining key strategies for your brand to get ahead in 2020.

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5 Minutes with Moon Juice Founder Amanda Chantal Bacon

CEW Beauty News recently chatted with Amanda about her journey from a career in fine dining to becoming a wellness visionary with a company that’s estimated to generate $60 million in sales.

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Redefining Past, Present and Future: The Story of Masahiko Uotani and Shiseido

Over the course of five years this distinguished executive has shifted the direction of the entire company, in terms of culture, strategy and revenue.

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Helen of Troy Buys Drybar Products Biz

Helen of Troy announced Thursday that it had entered into an agreement to acquire Drybar Products LLC.

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New Avon Reps, Amazon, Ulta Beauty to Sell Belif Skin Care in 2020

Expansion plans are in the works for K-Beauty skin care brand, belif.

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Amorepacific Buys Minority Stake in Milk Makeup

The global beauty conglomerate joins Main Post Partners and Alliance Consumer Growth as minority shareholders, forming a strategic partnership that will help Milk Makeup as it eyes expansion into the South Korean marketplace.

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Kline: What’s Next in Beauty – 2020 & Beyond

In this special report, Kline explores some of the most talked-about topics that are driving the boom in today’s beauty horizon and beyond, including personalization, sustainability, intimate care, technology and online. 

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DTC Beauty Pop-Up Partners with Fashion Retail Trade Event

After a successful first year, experiential popup, Unfiltered Experience, is returning to Las Vegas in February 2020.

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Jody Pinson: Inspiring Beauty Discovery at Walmart

Jody Pinson, VP of Beauty, Walmart, discusses the way the retailer inspires consumers to discover it’s selection of beauty solutions including elevating the in-store experiencing, utilizing technology and “retail-tainment” to interact and engage with customers.

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Ulta Beauty Promotes Four Key Executives

Ulta Beauty has named Monica Arnaudo Chief Merchandising Officer. In this position Monica will lead the retailer’s entire merchandising and assortment strategy team going forward. Since joining Ulta Beauty in…

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Indie Spotlight: How Priori Became a $10M Brand in Two Years

Here, CEW Beauty News looks at the three major strategies that led to the brand’s rapid ascension.

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Macy’s Nata Dvir: Translating Online Experiences to Stores

Nata Dvir, SVP/General Manager Beauty, Leased & Food, Macy’s, discusses the ways the retailer brings new experiences to its store environment, including introducing a new interactive fragrance bar. She also…

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Tribe Dynamics: November’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In this report, Tribe Dynamics shared the top cosmetics, skin care and hair brands on social media for November 2019, revealing several successful influencer brand programs within each category. Top…

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Laura Geller Beauty Targets L.A.’s Skid Row with Empowerment Campaign

Laura Geller Beauty is giving back in a powerful way this holiday season in collaboration with Beauty 2 The Streetz, a non-profit that provides meals, showers and beauty treatments to…

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Fashion Platform Who What Wear Dives into Beauty

Who What Wear is looking to cement its authority in beauty by holding its first beauty-themed event, taking over a pop-up location on trendy Melrose Place.

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Beauty’s Breakout Business Leaders: The 6 Female Founders Changing the Face of Beauty

See the who, what and why on each company selected for this year’s event.

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Walmart’s Top 8 Beauty Launches for 2020

From exclusive, clean skin care brands to lash extension kits to an at-home version of microneedling, the world’s largest retailer is out to prove that innovation in beauty at scale can be realized.

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5 Minutes with Drybar CEO John Heffner

John talks about a number of things, including what he refers to as the Drybar effect, what keeps him up at night and his passions outside of the beauty industry.

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Take sampling to the next level

Research reveals getting products into people’s hands is one of the top sales drivers in the beauty industry.

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Saskia Wilson-Brown Discusses Her Scent Innovator Award & Establishing The Institute for Art and Olfaction

Saskia Wilson-Brown, Director & Founder, The Institute for Art and Olfaction, discusses receiving the 2019 Scent Innovator Achiever Award means to her.

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First Aid Beauty Launches Pharmaceutical-Inspired Product Duo

Building on its problem-solution heritage, First Aid Beauty has launched a new franchise, FAB Pharma, a collection of pharmacy-inspired skin care products.

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5 Minutes with Virtue Labs’ Melisse Shaban

Here, Melisse shares how she’s growing the business, marketing strategies to reach consumers and advice for entrepreneurs.

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P&G’s Alex Keith: What Makes a Great Leader?

In this video she discuses the qualities of a great leader, how her leadership style has evolved and gives advice to other CEOs.

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5 Minutes with Face Haus CEO Richard Dantas

In 2013, Face Haus, the brainchild of businesswomen Karey Burke, Dawn Olmstead and Jenn Worley, opened its first door in Los Angeles, offering streamlined spa-grade facials in a modern, open…

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Company to Watch: Beachwaver

Last week The Beachwaver added Sephora.com to its roster, becoming one of a highly selective range of tools offered by the retailer.

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What’s Driving Excitement in Q4 at P&G, Sephora, Hourglass, Shiseido, L’Oréal Luxe

Executives from P&G, Sephora, Hourglass, Shiseido Americas, and L’Oréal Luxe discuss major Q4 initiatives for each of their respective companies.

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Beautycounter’s CEO Testifies in House Cosmetic Reform Hearing

Gregg Renfrew, Beautycounter’s Founder and CEO, testified as an expert witness in a congressional hearing to encourage greater consumer protection in cosmetics.

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NARS’ Cara Sabin to Lead Sundial as Richelieu Dennis Transitions to Board Role

Prior to her appointment, Cara held the position of Vice President of Marketing for NARS Cosmetics’ Americas business.

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Spate: 2019 Year-in-Beauty Report

In this report, Spate analyzes billions of data signals in beauty to highlight top trends in brands, ingredients and product claims across categories.

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Cancer and Careers’ Holiday Luncheon, Fundraiser to Honor Qurate Retail Group

For almost two decades, Cancer and Careers has been helping people diagnosed with cancer navigate the workplace. And every year the charity looks to its Beauty of Giving Luncheon to help…

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Naturopathica Opens UES Location

Naturopathica, one of the first clean, holistic skin care brands founded by Barbara Close more than 25 years ago, is opening its third health center.

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What it Means to be a CEW Achiever Award Honoree

The 2019 CEW Achiever Awards honorees discuss the importance of the award, both personally and professionally. Featured in this video are: • Megan Grant, President, L’Oréal Luxe • Carisa Janes,…

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What Retailers Can Learn from Macy’s and Walmart’s Omnichannel Strategies

Macy’s and Walmart, two of beauty’s biggest retailers, have successfully executed an assortment of new initiatives to keep consumers engaged and increase online and in-store traffic. Nata Dvir, SVP, General…

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Waterless Beauty Floods Market

Brands are developing waterless products yielding concentrated formulas with a higher percentage of actives.

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Il Makiage Bolsters Tech Strongarm with NeoWize Acquisition

Il Makiage, the digital-first prestige beauty brand, has acquired NeoWize, a Y Combinator-backed data science startup that develops advanced active machine learning algorithms. Il Makiage and NeoWize look to innovate...

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E-Commerce Platform Leverages In-Demand Make Up Artist, Hair Stylist Product Reviews

Consumer reviewers, move over. The pros are being tapped for their opinions on everything from skin care to make up to dry shampoo. The idea for a professional-based beauty e-commerce…

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Beautycounter: Campaigning for Real Change

Moss Studio + Magazine examined the creative trends and visual strategies behind the Honorees of CEW’s Female Founders (announced this past spring) to identify exactly what it is that makes…

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Veronique Gabai Restrategizes After Barneys Closure

    In September, before autumn began to embrace Manhattan, fragrance veteran and brand expert, Veronique Gabai, began to build publicity for her newly-launched, eponymous line of fragrances to be…

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Givaudan Launches NYC Pop-Up My Bloom

Last week Givaudan celebrated the launch of its new pop-up in Manhattan’s West Village called My Bloom. The fragrance house invited beauty writers, editors and influencers to tour the exhibition…

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Kendo Names New President, Exec Team

Kendo, the innovative beauty brand incubator owned by LVMH, has named Kristin Walcott, formerly Kendo SVP, Global General Manager, as President, effective January 2020. In this role Kristin, will continue…

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Memebox Rebrands to MBX, Appoints New President

Memebox, the K-Beauty brand incubator that creates products and also partners with retailers to help them identify white space, has named beauty industry veteran, Allison Slater Ray, as the company’s…

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Korres Enters Post-Menopausal Niche with White Pine Meno-Reverse

Korres is tapping into a largely overlooked segment of beauty consumers, post-menopausal women, with its White Pine Meno-Reverse Collection. By 2020, more than 50 million women in the U.S. will…

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James Charles to Host YouTube’s First Beauty Influencer Competition

Following a long line of shows purporting to be the “Project Runway” of beauty, YouTube is creating a new one — with an influencer spin. Former CoverGirl spokesperson, beauty influencer…

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Unbound Opportunities Await in Hair Tools

Sales of styling tools are heating up, outpacing volume gains across the entire hair care category, according to Nielsen data. Emerging hairstyles, especially beachy waves and soft, loose curls are…

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Madison Reed: Education and Visual Strategy Unite

Moss Studio + Magazine examined the creative trends and visual strategies behind the Honorees of CEW’s Female Founders (announced this past spring) to identify exactly what it is that makes…

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J&J Relaunches Spa Inspired + Science Skin Care Line Exuviance

Johnson & Johnson-owned skin care brand, Exuviance, has undergone a full rebrand, including a new logo, website and packaging to reinforce its positioning as a spa-inspired skin care brand powered by science.

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#FlashBackFriday: Vintage Hair Dryers

Did you know that hair dryers originally resembled tubas, elephant trunks and astronaut helmets?

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Tara Simon to Leave Ulta Beauty

After seven and a half successful years, Tara Simon, SVP Prestige Merchandising, is leaving Ulta Beauty.

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Tribe Dynamics: Indie Debrief Q3 2019

The firm reveals exclusive insights into trending and up-and-coming brands, their online communities, and the top-performing earned content created about them.

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NPD: Will Holiday 2019 Be a Beauty?

If history repeats itself, U.S. prestige beauty sales performance during the holiday season will be the opposite of how the market performed in the first nine months of the year.

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M.A.C Taps Coty Exec for New SVP Global Marketing Role

Beauty industry veteran Ukonwa Ojo has joined M.A.C Cosmetics in the newly-created position of Senior Vice President, Global Marketing, effective December 2.

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PE Firm Advent Buys Olaplex

Private equity firm, Advent International, has agreed to acquire Olaplex, the professional hair care brand known best for fighting hair damage during a chemical service, such as a color treatment.

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Makeup Museum to Debut May 2020

Makeup Museum will be a semi-permanent experience devoted to the history of makeup, preservation of antique beauty artifacts, exploration of trends, and a look at the future.

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Economy Concerns Won’t Impact Beauty Hiring Market

Forecasts of an impending recession won’t impact job opportunities in the beauty industry. That’s one of the messages from preliminary feedback from the most recent Beauty Job Market study

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Beauty’s Latest Buying Binge: Kylie Cosmetics, Dr. Jart+

The rumored deal for Coty Inc. to take a majority stake in Kylie Cosmetics became a reality Monday. Coty, which is still digesting its 2015 purchase of 41 brands from…

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5 Minutes with Augustinus Bader Co-founder, Charles Rosier—with CEO Maureen Case

Here, Charles and Maureen talk about the rise of one of the most successful indie beauty brands to hit the market in the past several years.

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Cosmetify: What’s The Most Searched Beauty Brand by Country?

Online beauty discovery platform, Cosmetify, has released their Cosmetify Index, which reveals a 2019 rundown of the beauty industry, including each country’s most searched beauty brand.

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How Conair Kin Plans to Modernize At-Home Hair Styling

“I’ve always been somewhat the black sheep in the family, so I had to do something a little bit different,” said Sophia Wojczak, the granddaughter of Conair founder Leandro Rizzuto….

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Tribe Dynamics: October’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In this report, Tribe Dynamics shared the top cosmetics, skin care and hair brands on social media for October 2019, revealing several successful influencer brand programs within each category. Top…

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Ipsy Uses Consumer Data to Create it’s Own Beauty Brand

The company revealed its first brand, Complex Culture, consisting of eight vegan, cruelty-free makeup brushes and two makeup bags.

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Kline: Professional Skin Care Market Trends

In this special report, Kline analyzes key trends emerging in the professional skin care market include wellness, aesthetic bars, as well as CBD products and treatments.

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Shoptalk Commits to Female Only Speaker Lineup in 2020

Retail trade show Shoptalk has announced that its fifth annual event in 2020 will feature only women speakers and moderators.

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The $500M Beauty Brand That Might Be Under Your Radar

Revolution’s founders, Adam Minto and Tom Allsworth, said they leveraged their experience in beauty manufacturing with a knack for identifying emerging consumer trends ahead of the industry.

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Cosmetify: 2019’s Highest Searched Beauty Stars

Here, the individuals who have seen the biggest increase in consumer interest compared to 2018, according to Google Trends data.

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DevaCurl Acquired by Henkel

Henkel is aiming to strengthen its professional hair care portfolio with the acquisition of Deva Parent Holdings, Inc., the owner of leading curly hair brand DevaCurl.

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Multicultural Think Tank Raises $30M for Beauty Brand Development

Ready to Beauty, the industry’s first global think tank dedicated to multicultural entrepreneurs and brands, is set to launch a Capital Growth Fund.

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Cosmetify: 2019’s Hottest Beauty Brands Ranked

Online beauty discovery platform, Cosmetify, has released their Cosmetify Index, which reveals a 2019 rundown of the beauty industry, including the top 200 beauty brands of the year.

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NPD: U.S. Prestige Makeup Sales Continue Decline in Q3

Sales of U.S. prestige beauty products reached $4.2 billion in Q3, a 1 percent increase over 2018, according to The NPD Group.

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Summer Fridays – Marrying Influencer with Innovator

By implementing tried and tested visual strategies from their already established platforms, Lauren Gores-Ireland and Marianna Hewitt have created an influencer/innovator balance that shines bright in the Summer Fridays campaigns.

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