CEW Beauty News
Beauty News

As we look to build community in these social distancing times, CEW is crafting content that looks to be helpful to those working remote, to brands looking for strategies in these unchartered waters and to those seeking tips on how to stay healthy and well as we all get through this crisis. This content will be open for all to access—not just members. However, the business of beauty must go on, so we will also continue to report on brand launches, new distribution channels and business leaders. There's nothing wrong with talking about the business of beauty—yes, lipstick too—and we will not abandon this editorial direction. We hope you find some comfort in our content. Until we all return to our desks and offices, stay safe.

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Moss Studio: Powerful Ways Beauty Brands Used Video Messaging in 2020

Here, Moss Studio + Magazine takes a look at how a few beauty brands tailored their video messaging to emulate empathy, sustainability and community, at the tail of a year where customers are in need of real human connection.

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Indie Beauty Spotlight: Astra Beauty Taps into Crystals to Power New Lip Gloss Line

Here, CEW Beauty News spoke to the founders to learn about the challenges they faced launching the brand, marketing plans and advice for fellow entrepreneurs.

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Learnings from Glossier, Huda Beauty CEW Roundtable

The winners of the CEW Indie Makeup and CEW Indie Skincare Beauty Awards, respectively, talked about everything from developing meaningful connections to taking marketing beyond social media.

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A Video Tribute to Leonard A. Lauder

On November 17, Mr. Lauder’s much-anticipated biography, The Company I Keep, launched for retail sale. Below, Mr. Lauder answered several questions on leadership.

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Unilever Announces Initiatives to Ensure Equity in Skin Care

Unilever is launching Vaseline Equitable Skincare for All, a program designed to address the lack of proper skin care for Black and Latinx communities.

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LVMH’s Kendo Names Kristin Walcott CEO

Kristin Walcott has been named the new Chief Executive Officer of Kendo, effective December 1. She will replace David Suliteanu, who is leaving the group after 20 years at Kendo…

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Rose Apothecary x Beekman 1802 Returns

“Schitt’s Creek” fans will be thrilled: The Rose Apothecary x Beekman 1802 collection is returning to virtual shelves on November 20.

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Instagram Live vs Zoom: Beauty Marketers Weigh In

As the COVID pandemic continues to shift how the world works and connects, beauty companies have sought out alternative and creative ways to engage their stay-at-home communities. Elaborate influencer activations…

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New Findings on COVID-19 and Online Shopping

How COVID-19 Has Impacted Online Shopping & Social Media Social media usage and online spending continues to skyrocket during the pandemic. The trend is even dominating the beauty category which…

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Olay Partners with Amazon Coat Makers for GWP

Olay has formed a cool new partnership just in time for the blustery winter months ahead.

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Kim Ng Shatters Glass Ceiling in MLB

Kim Ng has been named General Manager of the Miami Marlins, the first woman and the first person of Chinese descent—and second Asian—to oversee all baseball related operations for a MLB team with the ultimate goal of winning the World Series.

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Tribe Dynamics: Building Out an Influencer Marketing Strategy for the Holidays

This month, Tribe Dynamics spotlights innovative and impactful seasonal influencer marketing campaigns, and outlines steps that brands can take to drive conversation from a distance over the 2020 holidays. 

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Tara Simon on Too Faced Best Seller Prestige Award Win

Here, Tara Simon SVP, Global General Manager, Too Faced, comments on the product’s success.

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Dr. Barbara Sturm Opens L.A. Boutique & Spa

Dr. Barbara Sturm is celebrating the opening of her latest boutique and spa—in West Hollywood, Calif.

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Jennifer Lopez Teases More Info on Upcoming Beauty Range

In August, Beauty News reported that the singer/actress had teased her upcoming makeup and skin care line on Instagram.

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Latinx-Led Sexual Wellness Company Maude Raises $2.2M

To date, maude has raised $4.2 million, with founder Éva Goicoche becoming one of only 60 Latinx women to raise more than $1 million in venture capital funding.

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Beauty Brands Played Important Role in Getting Their Fans to Vote

Beyond social media postings, and the sharing of voter registration resources, some brands took their advocacy efforts even further this election season.

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Spate: Which Brands Are Winning in 2020?

The report tracks brand search benchmarks to identify who is winning and who is losing consumer mindshare this year.

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ICYMI: Leonard Lauder Shares Family History & Company Archive

On Sunday, Leonard A. Lauder, Chairman Emeritus of The Estée Lauder Cos., appeared on the television program “CBS Sunday Morning” reminiscing about his 60-year career and ultimate impact on the beauty industry.

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Madam Vice President-Elect Kamala Harris: Beauty’s Pending 4-Year Obsession

CEW, the beauty industry’s membership organization, recognizes the unmistakable beauty of Madam Vice President-Elect Kamala Harris.

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Supergoop! Launches Product Finder Tool

Here, we caught up with Supergoop! President Amanda Baldwin about how the tool came to be, consumers’ sunscreen-buying shifts in 2020 and how the brand will continue to grow.

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Kline: Intimate Care is Becoming Beauty’s New Darling

Intimate beauty products are expected to record a 13 percent increase in 2020, according to Kline.

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The Big Reveal: 2020 CEW Beauty Awards Winners

Hosted by author and actress, Jill Kargman, winners were announced across 46 categories from more than 1,200 product entries representing over 500 brands

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What You Need to Know in Today’s Beauty Hiring Market

State of Hiring in the COVID Economy What Beauty Employers and Candidates are looking for in a COVID World The pandemic put the world on pause. With stores shuttered and…

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Ulta Beauty, Target Form Long-Term Partnership to Elevate Prestige Beauty at Mass Level

On Tuesday morning beauty’s two powerhouse retail players, Ulta Beauty and Target, announced a collaboration to create shop-in-shops with curated prestige brands in Target stores under the Ulta Beauty at Target banner.

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Masami Partners with DreamDry on Cobranded Products

Clean hair care brand, Masami, has entered into an exclusive partnership with hair service provider, DreamDry, announcing cobranded products into DreamDry locations across America.

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NPD Blog: The Most Magical Time of Year…for Fragrance

Every month, various beauty industry analysts from The NPD Group write blogs about the latest trends being seen in beauty, based on the firm’s market information and insights. Through a…

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2020 Beauty Awards Run-Up: Moss Studio + Magazine Examines Five Videos from Finalists

In the run-up to CEW’s 2020 Beauty Awards on November 13, Moss Studio has taken a look at stunning pieces of video from five Beauty Awards finalists.

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Indie Spotlight: Kūlia Aims to Make Skin Care Routines Eco-Friendly

With a focus on harnessing the healing and restorative power of Mother Nature, Kūlia, which means to strive in Hawaiian, is entering into the competitive clean beauty market space November 10.

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Tribe Dynamics: Q3 2020 Global Beauty Report

In the below special report, Tribe Dynamics shares insights on the activations, influencers, and content trends that sparked momentum for international beauty brands in Q3, along with EMV data and community metrics for the Top 10 brands in each market.

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Navigating the New Normal with Nest New York’s Laura Slatkin

Here, we caught up with Laura about how the brand attracts new customers, its best sellers, what we can expect for the fourth quarter and beyond.

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Indie Spotlight: How Launching at the Height of the Pandemic Helped This Hair Care Business Thrive

Here, CEW Beauty News spoke to the co-founders to learn about their marketing plans, how the brand was impacted by the Black Lives Matter movement, and safety measures put into place for their re-opened salons.

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How a Beauty Brand Prepares for 11.11

Here, Pipette President, Daya Fields, talks about how she is preparing one-year old brand, her team and her business partners for a day.

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How to Execute Outstanding Video Editing: Case Studies

In its latest editorial on video editing, Moss Studio + Magazine analyzes several videos.

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Coresight: Leveraging Group Buying in the Beauty Market

In this report, Coresight explores the untapped growth opportunity that group buying presents for beauty brands and retailers globally, with learnings from Chinese group-buying platform Pinduoduo.

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November Product Watch

As we head into winter, vitamin C remains a must-have skin care ingredient; also, limited-edition sets are emerging just in time for holiday.

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P&G’s GrowthWorks Nurtures Exec-Launched Brands, with the Latest Being a Post-Menopausal Skin Care Line

Three Procter & Gamble executives believe they’ve cracked the code to meet the unique needs of mature skin.

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What Beauty Execs Think About California’s Toxic-Free Cosmetics Act

CEW Beauty News asked industry leaders and professionals to weigh in on the Toxic-Free Cosmetics Act, what they think it signals for the industry, and what impact, if any, it may have on beauty business in California and the country in 2025.

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Spate: How COVID-19 Impacted the Bath & Body Category

This report from Spate calls out the trends that are here to stay, so that you don’t miss the next big space in beauty and wellness.

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NPD: Q3 Prestige Beauty Sales Plummet 17%

Sales of prestige beauty products fell 17 percent to $3.7 billion in the third quarter of 2020.

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Avon Opens Flagship in Los Angeles

The space will not operate as a typical retail boutique; consumers can select products and place orders,

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Which Brands Made it into this Year’s CEW Indie26 Report?

CEW + Moss has created a video announcing which brands made it into this year’s CEW Indie26 Report, a look into 26 notable Black female-founded indie beauty companie

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Indie Spotlight: Epara Expands Retail Footprint

This month, luxury skin care brand, Epara, expanded its retail footprint becoming available at high-end retailers, Net-a-Porter and Nordstrom.

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5 Minutes with Kate Somerville

Kate Somerville has been healing skin and transforming lives for 20 years. CEW Beauty News spoke with her about new launches, the impact of COVID-19, and the biggest opportunities she sees for the brand.

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NYX Cosmetics Founder + Jason Wu Create Beauty Line for Mass Market

Earlier this month, Bespoke Beauty Brands, LLC, announced the launch of its newest cosmetics line of beauty products with fashion designer, Jason Wu. Jason Wu Beauty offers everyday essentials for…

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Why Ratings and Reviews Have Soared in Importance During COVID

PowerReviews has developed a relationship with Ulta Beauty, enabling brands to collect, display and syndicate UGC from, to and on the nation’s premier beauty retailer.

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Bite to Open Fifth Location in Las Vegas

Lip Lab by Bite is opening a boutique in Las Vegas, the company’s fifth location.

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Firmenich: How Consumer Emotions are Impacting Fragrance Trends

As a result of the global pandemic, consumers across the world have turned to fragrance to help ease their emotions, according to Firmenich, the world’s largest privately-owned perfume and flavors company.

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Indie Beauty Spotlight: E-Tailer Empowers Consumers to Shop Brands Based on Values

Ecommerce site, Gennie, is aiming to help consumers discover indie beauty brands that align with their personal values and identities via a shopping and community building platform.

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Spate: September COVID Beauty Trends

In this report, Spate looks at search volume trends across skin care, hair care, fragrance and makeup during the month of September.

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RéVive Skincare Launches on Amazon’s Luxury Store

Eligible Prime members in the U.S. can shop RéVive Skincare in Luxury Stores via the Amazon app.

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Bobbi Brown Launches New Makeup Collection

Makeup legend Bobbi Brown has launched Jones Road, an edited collection of makeup designed for all ages, skin types and skin tones.

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FIT’s Capstone to Focus on the Future of Wellbeing

All executives, colleagues, and friends of the program, including future CFMM applicants, are encouraged to attend.

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How to Create a Consistent, Professional Look for Remote Video Shoots

Here’s a step-by-step process of how Moss created a solution for Elemis.

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5 Minutes with Glow Recipe Co-founders, Sarah Lee and Christine Chang

Here, Sarah and Christine talk with CEW Beauty News about the evolution of their brand, thriving while retail stores were closed, expanding into Asia and how they took a stand during the Black Lives Matter movement.

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L’Oréal Announces Two New Leadership Appointments

L’Oréal USA has made several changes to its leadership within its Strategic Committee.

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Youngblood Enters Skin Care

Youngblood Mineral Cosmetics, best known for its luxurious clean positioning, is entering skin care.

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Twitter Releases First-Ever #BeautyTwitter Report

Twitter recently partnered with customer experience management platform, Sprinklr, to analyze the top global 400 Twitter profiles and the top 250 hashtags in the Twitter beauty space from July 2019 to July 2020.

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Tribe Dynamics: 2020’s Top Celebrity-Founded Brands

In this special report, Tribe Dynamics highlights five celebrity-founded brands that are doing the influencer space right, powering an impressive online presence and realizing Earned Media Value (EMV) with inclusive…

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Lipstick Goes Luxe with Valdé

Beauty veteran Margarita Arriagada has created a new lipstick brand with Valdé, a premium, refillable lipstick concept that has been a labor of love for the past two years for the former chief merchant of Sephora

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Coty Announces Luxury, Digital Executive Appointments

Coty is aiming to strengthen its luxury and digital leadership teams with two new appointments.

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5 Reasons Not to Miss Today’s CEW Women’s Leadership Event

For the first time, CEW’s annual awards event honoring top female beauty executives will offer an amazing array of never-before-seen content from some of the world’s most revered thought leaders.

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Indie Beauty Buzz: October Launches to Watch

While vitamin C is top of mind for immune system health, it’s also emerging as a must-have skin care ingredient. Additionally, products are tapping into unique botanicals and plant extracts to elevate beauty routine staples.

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Tatcha: COVID Ecommerce Strategies

Sarah Henry, Chief Marketing Officer, TATCHA, discusses how the brand invested in e-commerce and created content, messaging and assets that resonated with consumers.

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CEW Women’s Leadership Awards: Video Highlights from MOSS

To celebrate CEW’s upcoming Women’s Leadership Awards event this week, held October 21 to October 22, Moss Studio + Magazine is highlighting video content from several brands to be awarded that day.

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Benefit Cosmetics: Strategies to Win Over the Gen Z consumer

Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.

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5 Minutes with LoveSeen’s Co-founder Jenna Lyons

After nearly 30 years as the former Creative Director and President of J.Crew, style maker Jenna Lyons made her debut into beauty with the recent launch of LoveSeen, a cruelty-free…

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NPD Blog: Will Self-Gifting Save the Holiday Season?

Every month, various beauty industry analysts from The NPD Group write blogs about the latest trends being seen in beauty, based on the firm’s market information and insights. Through a…

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Tula Reimagines Anti-Aging for Millennials with New Skin Care Line

Tula Skincare is aiming to be the go-to brand for millennials who are entering the anti-aging category with the launch of a new skin care franchise with skin-positive messaging. The…

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Gelo, The Benchmarking Company Survey Reveals US Handwashing Trends

The survey reveled a substantial increase in handwashing as well as consumers’ growing interest in high quality hand soaps.

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Beautystreams: Consumer Immunity Boosting Ingredient Trends

In this special report, Beautystreams explores future ingredients and claims that will resonate with consumer demands and expectations as a result of the global health crisis.

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Le Figaro: L’Oréal to Name Nicolas Hieronimus its Sixth CEO

According to French newspaper, Le Figaro, L’Oréal is set to name deputy Chief Executive Officer, Nicolas Hieronimus, as its new chief, replacing long-time leader Jean-Paul Agon.

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What is the Future of Luxury Skin Care?

With a goldmine of first party data from millions of beauty shoppers, CEW and Bazaarvoice are partnering up to forecast upcoming beauty trends.

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DTC Nail Color Brand Wins ThirdLove’s Black Female Entrepreneur Program

Arah Sims, Founder and CEO of Kyütee Beauty, has been selected as the recipient of ThirdLove’s The TL Effect Program.

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Tatcha: Strategies to Win Over the Gen Z Consumer

Sarah Henry, Chief Marketing Officer, Tatcha, discusses connecting with Gen Z via the platforms they are using, social impact initiatives and experiential marketing.

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5 Minutes with Dr. Barbara Sturm

Here, Dr. Sturm talks about her new ecommerce platform, what she’s learned about her consumer over the past seven months and the various online educational programs she’s established to make the product discovery process seamless.

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Indie Beauty Spotlight: Kadalys Taps Bananas as the next “It” Skin Care Ingredient

When Shirley Billot created her skin care brand, Kadalys, she had a very specific vision: to create a caring, eco-conscious luxury beauty business. The brand utilizes patented organic actives and…

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Tom Ford Beauty Promotes Nathalie Berger Duquene

Nathalie Berger Duquene has been promoted to Senior Vice President, Global Marketing, Tom Ford Beauty, effective October 1.

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M·A·C Appoints New Senior Vice President, General Manager

M·A·C Cosmetics has promoted André Branch to Senior Vice President, General Manager, M·A·C Cosmetics – North America.

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5 Minutes with Korres’ Annie Bystryn

Here, she shares the brand’s strategy in a world impacted by COVID, how the brand’s website enhancements are propelling sales and how consumer engagement is enhanced by closely monitoring their behavior and delivering content where she is spending time.

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How Benefit Cosmetics Pivoted its Influencer Marketing Strategy

Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses building relationships with influencers and going beyond events.

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Make Up For Ever Highlights Inclusivity with New Branding Campaign

Make Up For Ever is looking to reaffirm the brand’s core pillars with a new campaign featuring a diverse cast of individuals who embody different representations of beauty and gender….

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Unilever’s Melé Skin Care Targets Melanin-Rich Skin

A collective of dermatologists of color, and a community of influencers and skin care enthusiasts, aided in the development of the range.

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Spate: Top Holiday Trends of 2020

In this report, Spate highlights the top holiday trends that are predicted to come back stronger than ever this season.

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How the Pandemic Contributed to Winky Lux’s Profitability

The brand’s recent partnership with Target as well its ability to pivot during the pandemic boosted the company to profitability, according to a recent article from the CO— by U.S. Chamber of Commerce.

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CEW Announces Virtual Awards Celebration to Recognize Female Leaders in Beauty

For the first time, CEW will host a virtual two-day celebratory event, the Women’s Leadership Awards, honoring the exemplary accomplishments of a diverse group of cross-generational female leaders in the beauty industry.

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Report from the Front Line: What’s Happening in Beauty as Stores Reopen?

As specialty beauty stores and department stores reopen, everyone wants to know the latest consumer shopping habits. With nearly 300 Brand Ambassadors in the trenches, Beauty Barrage is uniquely qualified…

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Nudestix Enters Skin Care

Here, CEW Beauty News spoke with Jenny and Taylor about the new launch, marketing plans, and the future of the company.

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Charlotte Tilbury Amplifies Virtual Consumer Experience

This new virtual experience includes virtual consultations, virtual try-ons and a 24/7 gifting hotline.

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CEW to Partner with Cheddar on Beauty News Program

CEW is partnering with on-demand and live news network, Cheddar, to launch Business of Beauty, a new program that will cover the most exciting news within the $500 billion beauty industry.

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New Pitch Competition Emerges for Black and Brown Female Entrepreneurs

Rare Beauty Brands (RBB) has partnered with Black Girl Ventures (BGV) to create a national crowdfunding pitch event for Black and Brown woman-identifying founders in the beauty industry.

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Laura Geller Launches Product for Breast Cancer Awareness Month; Shares Personal Experience

To raise awareness on early detection, Laura is launching a limited edition pink version of her Lambswool Paddle Brush.

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Sephora 2021 Accelerate Program to Focus on POC-Founded Brands

The retailer is kicking off an updated version of its Accelerate incubation program for 2021, with an exclusive focus on POC-founded and owned brands.

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Obagi Names Grace Strobel New Brand Ambassador

Grace is the first model with Down syndrome to represent a skin care brand in the U.S. October is Down Syndrome Awareness Month.

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October Product Watch

This month, the at-home DYI trend is given a boost with professional-grade tools for hair and skin care.

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Target Accelerators Partners with Beauty Trade Show Unfiltered Experience

The mission of Unfiltered Experience is to help emerging beauty brands bypass the increasing costs and complexities of beauty entrepreneurship.

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5 Minutes with Biologique Recherche’s Laura Gerchik

Here, Biologique Recherche’s U.S. General Manager, Laura Gerchik, discusses the brand’s hyper-personalized approach, tight distribution model, ambition to be the leading professional skin care line on the market.

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HatchBeauty Brands Teams with Trendalytics for Trend Lab Partnership

Since launching the partnership, Trendalytics has powered the HatchBeauty Brands Trend Lab through multiple product development and incubation projects.

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Kline: Diversifying Beauty Retail for the New Normal

In this special report, Kline explores the new playbook for beauty retailers.

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Spate: How COVID is Changing Sexual Wellness

In this report, Spate explores how sexual wellness priorities have shifted since the pandemic began.

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Indie Spotlight: Lyda Beauty Aims to Make Halal-Certified Cosmetics Mainstream

As Founder and Creative Director of Lyda Beauty, Lida Djarar Fischer is aiming to make her brand a vehicle for Muslim representation as one the few Halal Certified cosmetics on…

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NPD Blog: Makeup vs. Skin Care as Consumers Create Their Own Normal

As consumers seek to create their own normal, returning to old beauty routines can play a comforting role in that journey.

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Huda Beauty Elevates Nathalie Kristo to CEO

Huda Beauty has named Nathalie Kristo its new CEO, succeeding Huda Kattan, who will be elevated from Founder and CEO to Founder  and Chairwoman. Since joining the company in 2018,…

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More than Makeup: Selena Gomez’s Rare Beauty Brand Looks to Destigmatize Mental Illness

Launched by pop superstar Selena Gomez, Rare Beauty is on a mission to destigmatize mental illness in a big way through the establishment of its Rare Impact Fund.

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Spate: Top Trending Ingredients Report

In this special report, Spate analyzed over 10 billion search signals to identify top ingredients consumers are steadily searching for in the U.S. across skin care, hair care, and bath and body.

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The Crown Act Passes House, Proceeds to Senate

The CROWN Act plays a necessary part in ending race-based hair discrimination based on race-based hairstyles and hair texture, such as braids, locs, twists and knots.

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Black Apothecary Office is Beauty & Wellness Incubator for Black-Owned Startups

The company works with start-ups to shape and develop them from concept to creation with their three-month educational program.

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Tribe Dynamics: What Brands Can Learn From 2020’s Top Influencer Collaborations

In this special report, Tribe Dynamics analyzed five standout influencer product collaborations.

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TikTok v Reels: The Beauty Industry Weighs In

Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.

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Tmall Announces Go Global 11.11 Pitch Winners

Alibaba Group’s Tmall Global announced the winners of its first-ever Go Global 11.11 Pitch Fest, an initiative designed to help U.S. brands expand their businesses globally. Selected from nearly 100…

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Veteran PR Exec Liz Kaplow Honored in PRWeek’s 2020 Hall of Femme

Liz Kaplow, founder and CEO of Kaplow Communications, has been named a PRWeek 2020 Hall of Femme inductee. The award honors inspiring women—nominated by their peers and colleagues—who are viewed…

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Avon Rolls Out New Global Brand Identity Across All Markets

Avon is aiming to change its brand perception with new positioning to reflect the company’s purpose-driven heritage and evolution into an innovative, bold and inclusive beauty brand.

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Indie Spotlight: Dermasuri

CEW recently spoke with founder Melody Akhvan on how the self-care craze during COVID helped put body exfoliating on the ma

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How to Thrive in Challenging Times

When Crisis Hit The Complete Package Was Ready The Pandemic changed the world as we knew it. Those in the beauty industry saw their revenues plummet as business came to…

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AI-Powered E-tailer Mira Beauty Celebrates Funding Round

Mira Beauty has closed a $9 million round of funding, making it the first AI-driven beauty and personal care retailer in the U.S.

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5 Minutes with Tatcha’s Sarah Henry

Here, CEW Beauty News spoke to Sarah about working from home, Tatcha’s social media strategy, and what to expect from the brand through the end of the year.

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Spate: August COVID-19 Beauty Trends

In this report, Spate looks at search volume trends across the skin care, hair care, fragrance and makeup categories during the month of August.

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Glossier Grant Winner Eadem is Today’s Beauty and Lifestyle Brand for Women of Color

Glossier Grant Initiative for Black-Owned Businesses winner, Eadem, is a new beauty and lifestyle brand and community created by women of color, for women of color.

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Shannon Britton Appointed to Chief Information Officer, Shiseido Americas

Shiseido Americas has appointed Shannon Britton as Chief Information Officer, effective September 14. She will report to Ron Gee, Interim CEO of Shiseido Americas.

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DpHue Taps Origins Exec at CEO

DpHue has named Beth Spruance Bennett as Chief Executive Officer.

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NPD: More U.S. Women Using Facial Skin Care Products Than Ever Before

A recent report by The NPD Group shows that 22 percent of women have changed their skin care routine since the start of COVID-19 in mid-March.

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5 Minutes with Tina Craig

Here, CEW Beauty News spoke to Tina about her influencer strategy, how her brand has been impacted by COVID and advice for female entrepreneurs.

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No7 Partners with Revieve to Offer AI-Powered Personalization

AI beauty tech company, Revieve, has announced that it will begin working with Boots and its skin care brand No7, to provide online personalization to its customers.

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5 Minutes with Sharon Chuter

Little did Sharon Chuter realize the effect her Pull Up for Change initiative would have on the beauty industry. A week after George Floyd’s death, Sharon, the founder of Uoma…

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Male Self-Care: Huron Aims to Win the Grooming Game

The collection includes a body wash, face wash, face lotion and an eye stick, boasting multi-benefit ingredients.

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Indie Spotlight: Hyper Skin Joins Two New Retailers

Here, CEW Beauty News spoke to Desiree about how she has been impacted by current events, digital marketing and advice for entrepreneurs.

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Sephora Names New President & CEO

Sephora is looking to perk things up with the appointment of Martin Brok as the world’s largest beauty retailer’s President and Chief Executive Officer. Martin was most recently President of…

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5 Minutes with Kimora Lee Simmons

Here, Kimora spoke to CEW Beauty News about diving into the beauty space, starting a business with her daughters, and advice for female entrepreneurs.

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Kopari Taps Former Huda Beauty Exec as New CEO

Susan looks to immediately apply her expertise to evolve Kopari’s omnichannel approach to fuel organic growth.

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Tribe Dynamics: 2020 Influencer Marketing Trends Report

To take the pulse of the industry, and understand how brands and influencers can better work together in the current climate, Tribe Dynamics conducted a survey of over 60 brands and more than 250 influencers in July, and then analyzed the results.

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L’Oréal Veterans Tapped to Lead Multicultural Beauty Think Tank

The group is a subset of Ready to Beauty, which was formed by Corey in 2019 as a global think tank dedicated to multicultural entrepreneurs and brands.

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Tara Simon Joins Lauder Heading Up Too Faced

Tara succeeds Eric Hohl, who is leaving the company. 

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Perfumed Plume Hosts Virtual Event to Announce Award Winners

On the afternoon of September 3, the 2020 Perfumed Plume Awards winners were revealed via a live Zoom event hosted by Co-Founders Lyn Leigh and Mary Ellen Lapsansky.

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September Product Watch: Skin is (Still) In

Brands are continuing to lean into a variety of skin care solutions, from treatments that combat ‘maskne’, to cleansers that promise youthful skin as consumers practice makeup-free lifestyles and self-care.

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Digital Beauty Concierge Emerges as Retail, Sampling Needs Shift

A spike in online beauty shopping, along with a reduction of sampling in stores, has opened the door for digital beauty concierges. NPD said online prestige sales rose 90 percent…

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Kline: Professional Nail Care Around the Globe

The report includes: a global overview, key trends and developments, competitive landscape insights, the impact of COVID-19, and an outlook to 2024.

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Dermstore Names CMO, a New Role at Online Retailer

Patrice’s role became effective June 22.

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NPD: China Prestige Beauty E-commerce Sales Up 87% in June

The strength of Chinese consumer spending was seen in June as prestige beauty e-commerce sales soared 87 percent in China for the month.

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Indie Spotlight: Heraux’s $250 Serum Lands at Revolve

Skin care brand Heraux is expanding its retail presence with Los Angeles-based fashion e-tailer, Revolve Group, where it is set to debut September 1.

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Environmental Defense Fund to Support Sephora’s Clean Beauty Initiative

Sephora has partnered with Environmental Defense Fund (EDF) as part of its public chemicals policy initiative to remove toxic chemicals from products and replace them with safer alternatives. According to…

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Spate: Anti-Aging – What Consumers are Looking For

In this special report, Spate looks at how consumers are thinking about anti-aging and how brands should frame their products around this.

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Jennifer Lopez to Launch Beauty Range: JLo Beauty

Big news: Singer and actress, Jennifer Lopez, teased her upcoming makeup and skincare line, JLo Beauty, on Instagram last week. Along with a series of sunset selfies in her signature…

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5 Minutes with Skinfluencer Hyram Yarbro

CEW Beauty News recently spoke with Hyram about how he positions himself in the skincare community, how brands can be more authentic with their audiences, and what would happen if TikTok gets banned.

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WalletHub: 2020’s Best & Worst States for Women’s Equality

Women still struggle to break the glass ceiling because of unequal treatment in society, according to a new report.

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How to Keep Blonde and Grey Tresses Hydrated, Bright Post-Summer

Keeping blonde and grey hair from looking dull after a summer of sun, sand and chlorine is its own special project—especially as salons remained closed in many states due to…

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Tribe Dynamics: Influencer Marketing from Home With Virtual Events

In this month’s Tribe Top 10 report, the firm highlighted the most impactful recent virtual activations and outlined key strategies brands can use to thrive in a rapidly changing industry.

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Pacifica Strengthens Vegan Positioning with Plant-Based Collagen Skin Care Line

The brand says the formula demonstrates an equivalence to animal-derived collagens through structural, biochemical, physical and biological properties.

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Tmall Global to Help U.S. Businesses Expand Internationally

Alibaba Group’s Tmall Global, the largest cross-border business-to-consumer marketplace in China, is launching Go Global 11.11 Pitch Fest, a virtual event designed to help small to mid-sized U.S. brands expand…

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Indie Spotlight: BeautyStat Sees Growth with Retail Partnerships

BeautyStat founder, Ron Robinson, knew he had a viable brand on his hands when he discovered a stable form of vitamin C, delivered in a great texture, and backed by independent clinical testing. Ron, a trained cosmetic chemist, is his own toughest critic.

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Detox Market Acquires Green Beauty E-tailer Clementine Fields

The company said it hopes the acquisition of Clementine Fields will help confirm its leading position in North America as well as its strategy to grow its online consumer base.

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Marc Rey Resigns as President & CEO of Shiseido Americas

Ron Gee, Chief Financial Officer of Shiseido Americas and Global M&A Leader, has been named Interim CEO of Shiseido Americas.

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How Quarantine Fueled the Rise of Skinfluencers

A new wave of influencers have become Gen Z’s go-to source for skin care information.

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Spate: Top Rising Star Beauty Trends

The report covers top growth trends that have emerged throughout July 2020 across the skin care, hair care, and makeup categories.

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How Celebrity Facialist Shani Darden’s Skin Care Line Has Thrived During the Pandemic

Since the pandemic, she said the brand’s overall sales have doubled. Shani credits success to the strong support of Sephora, as well as her educational videos, which consumers are finding helpful as they lean into self-care rituals.

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Ted Gibson Reopens Salon; Hires Attorney Mark Geragos

Through this public act of re-opening their salon, which is located at 211 ½ South La Brea Avenue, Ted and Jason are looking to raise awareness of the salon industry’s plight on both a local and national level.

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Juvia’s Place Launches $300K Business Grant for Black Entrepreneurs

Understanding the financial obstacles Black entrepreneurs face, Chichi Eburu, the founder of beauty brand Juvia’s Place, is giving away six $50,000 grants to Black-owned businesses in the U.S.

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See Who Made the List: CEW Beauty Awards Finalists Revealed

CEW members have cast their votes. To view the Finalists, click here!

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Cherry Pick: Q2 2020 Top Beauty Rankings Report

AI-powered data analytics firm Cherry Picks has released their quarterly report ranking the top products and brands in demand across color, skin care, bath and body and hair.

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Versed Backs Acne Product with Campaign Featuring Athletes

Here, Melanie Bender, General Manager of Versed, talks with CEW Beauty News about the campaign, which was shot via Zoom.

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Revieve: Using Digital Tools to Prep Retailers for a Post-COVID World

The future of retail will be around leveraging personalization through digital solutions, according to Revieve’s CEO & Co-Founder, Sampo Parkkinen.

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Joon Combines Persian Heritage + Chemistry in New Luxury Hair Care line

Brother and sister team, Shiva and Kayvon Tavakoli, are staying in the family business of tending to tresses with new hair care line, Joon, that blends their Persian descent with modern chemistry.

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TULA Expands Partnership with Influencer Shawn Johnson East

TULA Skincare has entered into a unique brand partnership with Olympic gold medalist Shawn Johnson East. Originally a member of TULA’s influencer program, Shawn, who is also an author and…

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5 Minutes with Bluemercury’s Marla Beck

    Marla Beck has always been ahead of the curve. Along with her husband, Barry, she started Bluemercury as an e-commerce site with $1 million in seed money in…

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Beauty Industry Unites to Support Black-owned Beauty Brands

A collective of beauty industry leaders and experts have joined together to create Clean Beauty Summer School, an initiative aimed at nurturing the growth of emerging Black-owned beauty brands through…

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Unfiltered Experience’s Virtual Trade Show Approach

Entrepreneur and trade show veteran, Daniela Ciocan, is transforming her B2B indie beauty pop-up format, Unfiltered Experience, into a three-part virtual event series that aims to connect brands with influencers,…

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How to Watch CEW’s 2020 Beauty Awards Live Finalist Announcement

Don’t miss the big announcement.

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Glossier to Close Retail Stores, Lay Off Employees

The retail closures mean laying off employees in New York, Los Angeles and London.

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Lashify CEO Sahara Lotti on Navigating the New Normal

Here, CEW Beauty News caught up with Sahara about how Lashify is faring during COVID-19, how she’s managing her team remotely and her new beauty incubator she created to invest $100,000 to help an aspiring Black beauty entrepreneur.

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August Product Watch

In this month’s new product spotlight CEW Beauty News highlights new innovative category offerings including the debut of a clean, inclusive foundation line, a hand soap with the ability to dispense an image in the user’s hand, and color shifting makeup.

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Top Takeaways from IPSY’s Black Voices in Beauty Event

Here, CEW Beauty News highlights a few of the important topics disused by each speaker during the online event.

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5 Minutes with Kao USA’s Karen Frank

Here, Karen talks to CEW Beauty News about the first half of the year.

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Cosmopolitan + Klarna Launch Hauliday Virtual Shopping Event

To drive excitement and awareness of Hauliday—and to provide invaluable consumer data on Gen-Z and millennial shoppers—CEW is hosting a free webinar.

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DreamBall 2020 to Honor Terry Darland

The Look Good Feel Better Foundation has announced plans and honorees for this year’s BeautyCares DreamBall, which will be livestreamed the evening of September 24.

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Olaplex Takes Flight During Pandemic

JuE Wong became CEO of Olaplex in January 2020, two months before the COVID-19 crisis hit the U.S. Fast-forward six months, and the brand is having its best year ever. Here, JuE shares with Beauty News the elements of Olaplex’s success, and why stewardship is more important than leadership.

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Indie Spotlight: Guide Beauty Aims to Make Makeup Disability-Friendly

After receiving her Parkinson’s Disease diagnosis, Terri Bryant set out to create a line of makeup products for individuals with physical limitations.

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GlamGlow Expands Ecommerce Footprint with Ulta Beauty

The brand will launch exclusively on the Ulta app for the retailer’s Platinum and Diamond members on August 3, followed by a full rollout at Ulta.com on August 10.

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TikTok’s Addison Rae Launches Makeup Brand with Beauty Incubator

Addison Rae, the second most followed individual on TikTok, is launching a makeup line, ITEM Beauty, with brand innovation incubator, Madeby Collective.

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Camila Coelho Launches Brazilian-Inspired Beauty Brand

After successfully debuting a fashion line last year, mega influencer Camila Coelho is expanding her entrepreneurial wings and breaking into beauty with the launch of Elaluz, a high-performance, clean beauty line inspired by her multicultural Brazilian heritage.

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Coresight x CEW: Spectacular Retail Drives Beauty Growth In China

Our joint beauty insight report highlight five innovative examples of spectacular retail strategies that are helping beauty brands to successfully emerge from the COVID-19 pandemic.

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Next Big Thing: Implementing Sampling Online to Drive Trial, Purchase

Arcade Beauty, a leader in product sampling, is looking to Abeo, its strategic, turnkey digital sampling innovation, to drive product purchase and post-trial engagement in today’s online and social distancing…

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Tribe: U.S. Indie Beauty Debrief: Black-Owned Brands Surge Ahead in Q2 2020

From shelter-in-place orders ramping up in April in response to the global COVID-19 pandemic, to Black Lives Matter protests erupting in June, Q2 2020 challenged many brands to navigate an…

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NPD: Online Sales Soar as Total U.S. Prestige Beauty Sales Continue Decline

In the second quarter of 2020, sales of U.S. prestige beauty products fell to $2.8 billion, a 36 percent decline in sales over Q2 2019, according to The NPD Group.

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Sephora Promotes Artemis Patrick to Global Role

Sephora executive Artemis Patrick has been appointed to the newly created role of Executive Vice President, Global Chief Merchandising Officer of Sephora, effective August 1

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Indie Spotlight: Lamik Beauty Sales Spike 500%

To bring more attention to Black-owned businesses, music mogul Jay-Z and his entertainment company, Roc Nation, bought multiple full-page ads in newspapers across the county touting the businesses in that…

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Dermaflash Appoints Cierra Sherwin Chief Product & Marketing Officer

Dermaflash, the tool that brought dermaplaning to the home, has named Cierra Sherwin as Chief Product and Marketing Officer. In this role, Cierra will oversee marketing, creative and product development,…

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Julep Merges Skin Care with Hand Hygiene for New Antibacterial Collection

The brand will launch a five-piece assortment of cleansing essentials designed with skin care benefits due out in September.

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Paintbox: From Color Theory to Color Therapy—How a Nail Biz Operates in a Pandemic

CEW recently spoke with Paintbox CEO, Jane Hong, about pivoting to e-commerce, the consequences of not doubling-down, and how such a high-touch business operates post-lockdown.

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NPD: Women’s 2020 Makeup Consumer Report During the Public Health Crisis

NPD’s new 2020 Makeup Consumer Report presents the latest data and insights on women’s attitudes toward the makeup category, shopping behavior and purchase influencers, and brand awareness, usage, and perceptions.

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Friends of Beauty Changes Lives Award Offers $250K in Relief Grants

Friends of Beauty Changes Lives has awarded $250,000 in relief grants to support licensed beauty professionals affected by the global pandemic.

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Hand Washing Brand Gelo on Track to Hit $10M in Sales

Developed with the idea of eliminating excessive waste, gelo launched in April with a shatter-proof bottle made with recycled plastic, along with concentrated hand soap refill pods, designed to be activated by water.

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Tribe Dynamics: The Top Global Beauty Brands of Q2 2020

In this report, Tribe investigates the activations, influencers, and content trends that powered momentum for international beauty brands in Q2, along with EMV data and community metrics for the Top 10 brands in each market.

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Function of Beauty Expands into Body Care

After successfully launching personalized hair care products, Function of Beauty is tapping into a new category – body care.

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QVC and HSN Announce New Leadership Appointments

QVC has announced several changes to its merchandising leadership team.

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Tribe Dynamics: Black-Owned Brands Receive a Wave of Influencer Support

This month, Tribe spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities.

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POPbeauty Expands to Skin Care with Products Designed for the Conscious Consumer

POPbeauty, the sister brand to Pixi, is expanding into skin care with the launch of POPbeauty Skin, a collection of 19 products.

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Sneak Peek from Spate: COVID-19 Beauty Trends

Yarden Horwitz, Co-Founder, Spate, and Flynn Matthews, Global Head of Insights & Measurement – CPG, Google, will be speaking at CEW’s upcoming virtual conference, State of The Beauty Industry: Transformed,…

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L’Oréal to Shutter Clarisonic Brand

L’Oréal is pulling the plug on its iconic – and often imitated – Clarisonic brand known best for its power cleansing brush.

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HatchBeauty Brands: How the Wellness Movement is Changing The Face of Beauty Forever

In partnership with Trendalytics, a predictive intelligence platform, HatchBeauty Brands released “Wellness for All: How The Wellness Movement is Changing The Face of Beauty Forever” a trend and consumer insight report detailing the wellness movement.

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Indie Spotlight: The Route Combines Medical Grade Skin Care + Luxury Beauty

When beauty industry veteran, Courtney Baber, and Nancy Pellegrino, RN, MN, NP, realized the white space for luxurious, medical-grade skin care, the duo, who have been friends for more than a decade, decided to combine forces and launch their own skin care brand, The Route.

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Garren and R+Co Launch New Luxury Hair Care Range R+Co BLEU

  This week R+Co Co-Founder and Celebrity Hairstylist, Garren, launched a new luxury hair line under the R+Co umbrella called R+Co BLEU. Touted as being analogous to the fashion house…

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Stila Reimagines Its Heritage

The cosmetics brand, known for artistry, innovation and whimsy, launches its fall 2020 campaign, together with a creative brand refresh.

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How a Trade Show is Pivoting Post-Lockdown

This year would have been Project Beauty Expo’s (PBE) fifth year exhibiting its diverse and inclusive beauty products at its annual trade show and conference event. But event organizers have…

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Jennifer Balbier to Retire from The Estée Lauder Cos.

After more than 20 years with The Estée Lauder Companies, Jennifer Balbier, Senior Vice President, Global Product Development, has retired effective June 30, 2020.

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Clove + Hallow Expands Initiatives to Address Racial Injustice

Sarah Biggers-Stewart, Founder and CEO, Clove + Hallow, believes statements should be more than just performative and is holding her brand accountable.

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Fight the Sweat: The Latest Clean Deodorants to Hit the Market

Clean deodorants, once a tiny sub-category within overall deodorants and antiperspirants, are now a thriving segment of their own.

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Indie Spotlight: Naturally London

“I didn’t realize that America wanted foot care so much,” said Chris Cabrera, Air Force veteran, certified aromatherapist and Founder of hand and foot care line, Naturally London. The brand…

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Tula Launches First Influencer Co-Branded Product

The ideation for Glow Hour came from influencer Crourtney Shields, who has been one of the company’s top revenue drivers in 2019 and 2020.

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QVC/HSN Opens Up Submissions for Product & Brand Competition

The multi-platform retailers announced Wednesday they are accepting submissions for a new round of brands to be considered for its brand and product search, The Big Find.

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5 Minutes with Beauty Veteran Pamela Baxter on Her New Executive Role

Here, Pamela talks to CEW Beauty News about her new role, indie brands and her thoughts on the future of retail.

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Kline: Natural Beauty Around the Globe

In this report, Kline explores the rise of the global naturals market, regional difference, hindrances to growth and the global outlook to 2024.

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Cosmetify: 2020’s Top U.S. Beauty Brands

The report explores the most searched brands, the year’s most powerful beauty influencers, the rising stars of beauty, each country’s favorite beauty brand, and the most popular sustainable brands.

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5 Minutes with EDEN BodyWorks Founder Jasmine Lawrence

Here, Jasmine spoke to CEW Beauty News about her business, balancing dual careers and how she has been impacted by the Black Lives Matter movement.

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Leadership Changes Announced for L’Oréal USA’s Professional Products Division

L’Oréal USA’s Professional Products Division has made several changes to their executive leadership team. Antonio Martinez-Rumbo, President, Professional Products Division [PPD], will be leaving his role in early July to…

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July Product Watch

CEW Beauty News has compiled a list of summer’s hottest launches. As summer gets into full swing, brands are focusing on cleansing, hydration and bold, long-wearing color cosmetics.

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Pause Well-Aging Founder Rochelle Weitzner on the ‘Now’ Normal

Rochelle Weitzner, a seasoned C-suite executive and beauty industry veteran, began her journey to create Pause Well-Aging soon after experiencing her first hot flash. Naturally, the beauty executive, who has…

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Coty Buys Stake in KKW

Coty Inc. is indeed putting a renewed emphasis on its beauty business as the company on Monday agreed to buy a 20 percent stake in Kim Kardashian West’s make-up brand, KKW, for an estimated $200 million.

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Indie Spotlight: Free + True

Here, Tami speaks to Beauty News about her plans for the brand, how she has been impacted by the Black Lives Matter movement and advice for other entrepreneurs.

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Hudis Promoted to Executive Group President at Lauder

The Estée Lauder Cos. has promoted several executives, including Jane Hertzmark Hudis, John Demsey and Stéphane De La Faverie. Jane has been promoted to Executive Group President, the first woman…

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How DERMAdoctor Pivoted During COVID-19

Dr. Audrey Kunin, Founder, DERMAdoctor, discusses shifting to online sales, managing disruption in the brand’s supply chain, and pivoting to make hand sanitizers.

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Sephora Partners with Instagram for New Checkout Format

Sephora has announced a new digital collaboration with Instagram, one that combines beauty discovery with shopping for a seamless consumer experience.

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Navigating The ‘Now’ Normal: Ron Robinson, Founder, BeautyStat & BeautyStat Cosmetics

Ron, who is also a resident beauty expert for Allure and Refinery29, shares a bit about his own experience as a Black man in beauty, how BeautyStat Cosmetics is navigating the ‘now’ normal as a startup and how his company is giving back.

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Avoiding the Pitfalls of Poor Infrastructure

Closing the Loop: Linking Backend Operations to Customer Experience for Increased Profitability The recent pandemic forcing the closing of physical retail and an uptick in e-commerce amplifies the need for…

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Indie Spotlight: Oui the People

The past several weeks have been a whirlwind for Karen Young, the founder of grooming brand, Oui the People. Just last week, research firm, Spate, announced the brand is one…

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Cosmetify: 2020 Men’s Grooming Trends

In Cosmetify’s Index 2020 – Men’s Edition, the firm reveals the men’s grooming brands and products that have seen a surge in popularity since last year, and shares insights into the future of men’s grooming.

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Mira Launches Marketplace for Black-Owned Beauty Brands

AI-powered search engine, Mira, has launched a dedicated space for Black-owned indie beauty brands to gain visibility from potential customers so that they are easier to discover.

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Tribe Dynamics: Online Influence During the Black Lives Matter Movement & May Beauty and Fashion Rankings

This month, Tribe Dynamics analyzed how influencers leveraged their platforms during the end of May and into June in response to the Black Lives Matter movement.

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Ciaté Sees 900% Growth with At-Home Nail Art Kits During Lockdown

Charlotte Knight, Founder & CEO, Ciaté, Lottie and Skin Proud, discuses working through production challenges, pivoting marketing strategies and launching new products.

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Perfect Corp.’s 2020 Q2 Global Beauty Trends Report by YouCam Makeup

Perfect Corp.’s Q2 2020 Global Beauty Trends Report, focuses on evolving consumer beauty preferences in wake of the global pandemic, across five top beauty markets: Germany, Spain, UK, Italy, and…

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Beauty Retailers Share Plans for Reopening

As COVID restrictions on non-essential businesses begin to ease around the country, indie beauty retailers are busy planning how to safely yet effectively reopen their physical doors to customers. With…

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Navigating the Now Normal: Salon Co-Owners Ted Gibson and Jason Backe on Opening Starring Salon During a Pandemic

Ted Gibson and Jason Backe are co-owners of Starring Salon in Los Angeles, California. Starring is also a product line, which launched with a mousse called Shooting Star Texture Meringue….

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How Skin Authority Supported Local Businesses at the Beginning of the Pandemic

Celeste Hilling, CEO, Skin Authority, discusses the brand’s #supportlocal campaign, a program which donated to community owned businesses at the onset of the pandemic.

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Sara Happ on The Now Normal

Sara Happ, Founder & CEO of Sara Happ, Inc., discusses prioritizing her employees, giving back and shifting promotions to be financially sensitive to consumers.

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Bernard Zion Joins Skylar as CMO

Skylar, the premium clean fragrance brand, has tapped Bernard Zion as Chief Marketing Officer.

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Self/ish Targets Men with Clean, Prestige Positioning

If anyone were to investigate the amount of research done by the founders of the new clean skin care brand for men, SELF/ish, they need only peek into their bathrooms….

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5 Mins with BLK + GRN Founder Dr. Kristian Edwards

For Kristian Edwards, PhD, clean beauty is more than a trend, it’s a public health issue. Driven by her passion to help Black women live happier, healthier lives she launched…

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Cosmoprof & Beautystreams: 5 New Trends That Will Shape the Beauty Industry

Their analysis found that in times of unprecedented uncertainty and change, core values are rising to the forefront, centered on wellness, safety for self and the environment, and a purpose-driven mission to do good in one’s community and the world at large.

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Wellnesse Founder on Self-Care and Pivoting During COVID-19

Katie Wells, CTNC, MCHC, Founder and CEO of Wellness Mama and Co-Founder of Wellnesse, discusses how her brand pivoted during COVID-19 and shares advice for small businesses.

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How RFID Technology is Taking on The Beauty Industry’s Shady Gray Market

As the effects of the COVID-19 pandemic continue to unfold, the rise of at-home beauty rituals is on the rise. Consumers aspire to master their own at-home treatments, as “self-care”…

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Walmart Town Hall on Race Relations Leads to Opening of African-American Beauty Products from Behind Glass

The practice faced a racial discrimination lawsuit in 2018, which was dropped in 2019.

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Ted Gibson on Being Black in the Beauty Industry

Ted Gibson is an influencer, independent hairdresser, salon owner and celebrity stylist. He has worked with models, actresses, fashion and beauty insiders and influential women. He was also the resident…

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Beauty Industry Commits to Effect Change in Diversification, Eradicating Racism

Two weeks following the killing of George Floyd in Minneapolis, Minnesota, and the subsequent global movement to end systemic racism, beauty companies appear to be taking steps to affect sweeping change.

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Esi Eggleston Bracey on Today’s Normal

Nothing could have prepared seasoned beauty executive, Esi Eggleston Bracey, EVP and COO NA Beauty and Personal Care, Unilever, for the impact COVID-19 would have on the beauty business and…

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How Hero Cosmetics Pivoted During COVID-19

Ju Rhyu, Co-founder and CEO, Hero Cosmetics, discusses launching a new product during the pandemic, altering communications and giving back to healthcare professionals.

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PIXI Beauty’s New Line Gets Some Clarity

PIXI Beauty’s new Clarity Collection follows in the vein of its other skin care offerings in that it encompasses a cluster of products centered around a specific ingredient, i.e. its…

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Glamsquad CEO Amy Shecter on Navigating The New Normal

Here, she talked to CEW Beauty News about business during COVID-19, Glamsquad’s new haircut service and its partnership with QVC.

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Navigating the New Normal: Sarah Gibson Tuttle, Founder/CEO of Olive & June

A former equity sales trader at JP Morgan and Morgan Stanley in New York City, Sarah Gibson Tuttle is the Founder and CEO of Olive & June. Sarah relocated to…

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How Fur Collaborates with Other Brands to Promote Their Businesses

Laura Schubert, Co-Founder & CEO, Fur, discusses how COVID-19 has impacted the brand, strengthening partnerships with other brands, social media initiatives and donating to frontline workers.

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June Product Watch

CEW Beauty News has compiled a list of beauty launches for June, and how communication plans have been developed to reflect the current social climate.  Nails.INC Plant Power Waitlist worthy:…

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Oars + Alps’ CEO on The New Normal

Oars + Alps’ CEO, Mia Duchnowski, discusses pivoting to new product launches to meet consumers demand and adjusting brand messaging.

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Puig Buys Majority Stake in Charlotte Tilbury

The acquisition allows Charlotte Tilbury access to Puig’s global footprint and operations to expand its worldwide presence.  

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Soko Glam Moves Ahead with Launches to Inspire, Bring Joy

Here, Charlotte discusses how the team at Then I Met You has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; budgets; changes in customer engagement; and how she thinks COVID-19 will affect the beauty industry.

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IRL Meets URL: Beauty Barrage Puts Its Social Prowess to Work During Store Shutdowns

When stores started closing in the wake of COVID-19, Sonia Summers pivoted into action. The CEO and founder of Beauty Barrage quickly adjusted her focus from demo to digital, redirecting…

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Brand-Building Agency Crème Collective on The New Normal

Here, Leilah talks about the COVID-19 crisis as a catalyst for overdue changes, how body care is taking off and what indie brands can do to decrease creative costs.

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VERSED: Future Business Planning During an Uncertain Time

Melanie Bender, Founding General Manger, VERSED, discusses adjusting product launch dates, pivoting marketing plans, charity initiatives and decision making for 4 to 24 months out.

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3D Virtual Beauty Store Launches Amid Quarantine

While most ecommerce sites just show images and descriptions of products, Sonia and Sylvie’s Beautyque NYC is a 3D shopping site duplicating the look and feel of the real store.

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Eyecue: How Beauty Brands are Communicating on Social Media During COVID-19 Pandemic

For this special report, Eyecue analyzed the performance on Instagram of over 60 leading global legacy, prestige, indie and disruptor brands in the beauty industry.

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Nudestix: Making Short-Term Changes during COVID-19 for Long-Term Business Health

Jenny and Taylor Frankel, co-founders of Nudestix, discuss the agility of the company to shift resources to make up for sales after retail chains closed as a result of COVID-19.

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How Beauty Brands are Responding to the George Floyd Protests

As millions of people across the country have joined together to protest racial violence and call for justice in response to the death of George Floyd, beauty brands are also taking a stand, taking to social media to announce their support of the cause.

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Naturopathica President on Virtual Facials in The New Normal

Just weeks after New York state came under quarantine—forcing retailers to temporarily close—Naturopathica announced it was letting go of store employees so they could receive unemployment. Being one of the…

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Poshly Uses Consumer Insights to Launch Beauty Products

The platform, which launched in 2013, uses insights from more than one million consumers to help brands ideate, hone messaging and develop packaging and make creative decisions.

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Pat McGrath Labs Names Naomi Campbell as First Global Face of Brand

Naomi, who recently celebrated her 50th birthday, has been named the global face of Pat McGrath Labs, the first in the brand’s history.

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How COVID-19 Has Impacted CURL’s Retail Business

CURLS Founder, Mahisha Dellinger, discusses how her business has been impacted by COVID-19, and shifting to retailers focused on digital.

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Target Implements Instagram Checkout to Enable Quick Shopping on the Social Platform

Target has become the first mass retailer to make its products available through Instagram Checkout, meaning shoppers on the retailer’s IG @Target and @TargetStyle accounts can make a purchase with just a few taps.

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BW Confidential reveals findings from its COVID-19 International Beauty Survey Part 2: Emerging from the Lockdown

BW Confidential sought to find out how beauty will perform over the weeks and months ahead as many countries begin to lift lockdown measures and re-open stores.

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Base Beauty: Beauty Retail Proactive Product Testing Solutions Post COVID-19

When life returns back to normal, consumer shopping behaviors will undoubtedly have changed. How can consumers be encouraged to still shop in-store or visit their local salon, while also ensuring…

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Beauty Launches During COVID-19: Eva NYC

Jane discusses how the brand has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; retail partnerships; budgets; and changes in customer engagement since COVID-19 started.

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Beauty Labs’ Tech Advantage Means Big Things for Beauty Apps

Beauty Labs founder Mark Gerhard on why custom apps are the smartest way forward.  Mark Gerhard loves an unfair advantage. And you could argue that as the founder of the…

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CEW Launches #Fight4FemaleFounders Campaign Targeting Women-Led Business Owners

CEW is looking to help some of the most vulnerable executives in the beauty industry due to the recent pandemic: female-founded small businesses. With that in mind, on Friday, May…

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Beauty with Benefits to Power Cancer and Careers’ Year-Round Support and New COVID-19 Relief Effort

At a time when relationships and connections are more important than ever, Cancer and Careers is thrilled to once again join forces with two multiplatform retailers who have made relationships…

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Schmidt’s CEO Ryu Yokoi on Navigating The New Normal

Ryu Yokoi is the CEO of Schmidt’s, a purpose-driven brand that aims to make self-care inclusive and accessible through plant-powered, cruelty-free personal and home care products. Prior to Schmidt’s, he…

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Erin’s Faces: How a Small Company Pivoted in A Crisis

Ein Williams, Founder, Erin’s Faces, discuses pivoting her beauty business to begin producing an alcohol-based hand cleansing gel and moving forward with the launch of a new mascara after polling consumers.

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L’Oréal’s Nathalie Gerschtein on The New Normal

Here, Nathalie talks about the rise of DIY, the Mascara Index and the four guiding principles that is getting her team through this crisis.

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Symrise Creates Scent to Donate to Global First Responders

Created with sustainable ingredients, Symrise will donate Hero to front-line heroes, including doctors and nurses, as an appreciation for their dedication and help during this unprecedented time.

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Too Faced’s Jerrod Blandino on Reimagining The New Normal

Jerrod Blandino, Founder and Chief Creative Officer of Too Faced, which is owned by The Estée Lauder Cos., discusses how he wants to create a new normal that prioritizes conscious…

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Hygienic Beauty Trial for a Post-COVID-19 Retail World

Contactless. The term has emerged repeatedly during the COVID-19 pandemic as concern for catching the virus reached a pinnacle. Ways to pick up food, receive groceries and pay for purchases…

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Tribe Dynamics: COVID-19 Impact Study Update & April Beauty and Fashion Rankings

In this special report, Tribe Dynamics used its extensive influencer data to investigate how a full month of stay-at-home orders impacted influencer marketing.

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Brands Launching During COVID-19: Tower 28

Amy talks about why she chose to move forward with launching a new cream bronzer, Bronzino; changes in customer demand; online sales trends; supply chain disruptions; retail partnerships; and what she perceives will be the lasting effects of COVID on the beauty industry.

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Professional Beauty: Challenges and Opportunities in Times of COVID-19

In this special report, Kline analyzes the impact of COVID-19 on professional beauty, how the industry is pivoting and offers insights on how services may recover when they are able to reopen.

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Dermatologist Paul Jarrod Frank M.D. on Navigating The New Normal

Dr. Paul Jarrod Frank, Cosmetic Dermatologist, Chief Medical Officer and Founder of the PFRANKMD Brand, is a well-known facial and body sculpting guru with particular expertise in minimally-invasive fat removal,…

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Queen V Founder on Shifting Communications Strategies

Lauren Steinberg, Founder, Queen V, discusses how COVID-19 impacted the brand’s messaging to consumers.

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How COVID-19 Has Impacted Skinfix’s Business

Amy Risley, Founder & CEO, Skinfix discusses how her Sephora launch was curtailed as a result of COVID-19, the financial impact of the pandemic and words of advice for other brands.

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Mented Founders on Navigating the New Normal

Here, we caught up with KJ and Amanda to talk about how they’re weathering the storm during COVID-19, why their team is a priority and their advice to startups navigating this strange and challenging time.

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WLDKAT Releases Brand Campaign Infusing Beauty Content from Global Creators Living in Quarantine

The campaign’s video launched Thursday and will live on the brand’s social channels, as well as in ads.

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May Product Watch

CEW Beauty News has compiled a list of beauty launches for May, and how sales and communications plans will adapt to the new climate, including donating proceeds to those affected by the pandemic.

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How to Gain a Competitive Edge in the Crowded Beauty Market

The beauty industry still holds tremendous potential, especially for compelling new brands. But the margin for error is razor thin. To improve odds for success, both large and nascent brands…

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Spate: Top Sustained Stay-at-Home Trends

In this special report, Spate analyzes over 10 billion online signals in beauty to identify the next big product trends based on stay-at-home lifestyle changes.

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Brands Launching During COVID-19: Playa Beauty

Shelby Wild, Founder of naturally-derived hair care line Playa Beauty, where she shares her thoughts on online sales trends, supply chain disruptions, PR/influencer marketing, retail partnerships, customer engagement and what she perceives will be the lasting effects of COVID on the beauty industry.

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Leonard A. Lauder’s Anticipated Memoir to Debut in November

Mr. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the business. The book is available now for pre-order now at select retailers.

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R+Co President Daniel Langer on Navigating The New Normal

Daniel discusses how salons have been impacted due to the coronavirus, navigating the new normal, and how R+Co’s affiliate program is helping local salon owners “go from IRL to URL.”

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Webinar: How Beauty Brands Can Thrive Post-COVID-19

How can beauty brands remain relevant and secure a future in their markets? As many brands protect their products by repositioning, renovating or innovating—all  for a leaner, more aggressive hit…

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Lawless Beauty Hires First President, Announces Growth Plans

Clean makeup brand, Lawless Beauty, has hired its first President, Rachel Shelowitz, who was most recently General Manager of LORAC. In her new position, Rachel will oversee all aspects of…

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Female Founder Britta Cox of Aquis on DTC Strategies During COVID-19

Britta Cox, Co-founder of Aquis, discusses pivoting resources to leverage DTC Strategies, partnering with like-minded brands and financial challenges.

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Scentbird CEO Launches Line for This Generation’s Silent Ager: Blue Light

Here, Mariya shares her news about Goodhabit; the almost non-existent knowledge of blue light and how it’s this generation’s silent ager; and what it’s like to launch during a pandemic.

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Dr. Barbara Sturm to Host Live Global Fundraiser Benefiting Frontline Workers

The goal of the event is to raise awareness and funds for the relief initiatives of The World Health Organization’s Covid-19 Solidarity Fund and First Responders First.

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Uma Oils Founder: Three Ways COVID-19 Impacted My Business

Shrankhla Holecek, Founder, Uma Oils, discusses how the coronavirus epidemic forced the brand to recommit to its values as a wellness company, develop niche strategies for its retail partners and how she’s using the time to forge more personal connections with consumers and her team.

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The Business of Beauty in a Post COVID-19 World

Rapid response is mission critical in today’s fast-moving beauty industry. Perhaps there’s no more eye-opening example than recent consumer quests for essentials, such as hand sanitizer, during COVID-19. Retailers who…

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Ulta Announces Reopening Plans for Select Stores

In addition to curbside pickup, which was introduced over the last few weeks to about 700 of its stores, Ulta Beauty today announced plans to reopen stores in select markets.

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Tribe Dynamics: Top U.S. Indie Brands in Q1

In this special report, Tribe Dynamics showcases notable independent beauty brands across cosmetics, skin care and hair care, as well as the key influencer strategies behind their Q1 success.

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ILIA Founder on Adapting Her Business to The New Normal

Here, Sasha Plavsic, Founder, ILIA, on how to keep an open mind for living a new way, how to adjust marketing and content in a virtual world and advice for entrepreneurs.

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Julep Execs Re-strategize Brand’s Return to Profitability in New Normal

It was finally looking like a turning point year for Julep, the beauty brand founded in 2007 by Jane Park. AS Beauty, which acquired the Julep and Laura Geller Beauty…

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Webinar: COVID-19 Consumer Insights and New Normal Trends

Join Harris Williams, an investment bank specializing in M&A advisory services, and L.E.K. Consulting for a webinar: “COVID-19 Consumer Insights and New Normal Trends.”  

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Lauder Posts 11% Sales Dip Amid COVID-19; Skin Care is Bright Spot

The decline was driven by retail store closures as a result of the global pandemic, COVID-19. 

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Pivoting During a Crisis: Beautyblender’s Rea Ann Silva Talks Change, Agility

Rea Ann Silva, Founder and CEO of  Beautyblender, addresses the challenges of sudden, massive change as a global indie brand; reinventing social media content; and emerging from the current crisis…

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Ulta Beauty Introduces Curbside Pick Up in Select Stores

The new initiative serves as an extension of its Buy Online, Pick Up In-Store service, and is meant to supplement Ulta’s app and ecommerce purchasing methods.

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Spate: Stay-at-home Rising Trends Report

In this report, Spate analyzes over 10 billion online signals in beauty to identify the next big product trends based on stay-at-home lifestyle changes. This report covers top growth trends…

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How to Tap Into China’s Booming Beauty Market

There is a promising opportunity in China for beauty brands—good news at a time when U.S. sales are stalling. As China begins rebounding and recovering from disruptions caused by the…

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Avon’s Iconic Brochure Gets Digital Makeover

The digital initiative launches April 29 in celebration of the 50th anniversary of Earth Day.

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NPD: Online Sales, Self-Care Category on the Rise

With physical stores temporarily closed, online has come to represent nearly all industry sales volume.

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Jefferies: Mass Beauty Sales Continue Decline; Hair Segment Grows

A recent insights report from Jefferies Citing Nielsen data shows that wide-spread social distancing has hit mass beauty sales hard, with the segment seeing a 26 percent drop for the four week period ended April 18.

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Poshly: COVID-19 Crisis’ Impact on the Beauty Business [Updated]

Poshly’s original report, COVID-19’s Impact on the Beauty Business, has been updated with even more information.

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Bloomberg: Unilever, Puig Make Bids for Charlotte Tilbury

Early Tuesday morning Bloomberg News reported that consumer giant Unilever PLC and Spanish beauty firm Puig are among the beauty companies vying to buy celebrity makeup brand Charlotte Tilbury.

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Tribe Dynamics: The Top Global Beauty Brands of Q1 2020

Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.

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Euromonitor: How is COVID-19 Affecting 2020’s Top 10 Global Consumer Trends?

Euromonitor is offering an on-demand webinar, which analyses the short- and long-term implications of COVID-19 on consumer behavior and how businesses can prepare for these shifts.

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Harry Slatkin: The Power of Scent in The New Normal

Harry talks about how COVID-19 has impacted his business (FYI, it’s booming) and why consumer demand for home fragrances has skyrocketed. 

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The Benchmarking Company: Why Lab Shutdowns Shouldn’t Sideline Your Product Launch

Stay at home mandates and social distancing has created a near shut down in clinical safety testing and performance testing that rely on in-person visits from study participants. Testing is…

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5 Minutes with Sweet Spot Labs’ Amy Risley

Here, Amy spends five minutes with Beauty News talking about Sweet Spot Labs’ mission today, its evolution and her advice for brands navigating this unprecedented time in history.

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Babor Announces Green Agenda, New Clean Beauty Brand

Following its accomplishment of achieving 100 percent climate neutral status in January, professional skin care brand, Babor, has announced a program to address CO2, clean ingredients and ongoing renewable manufacturing,…

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How Java Skincare Pivoted During COVID-19

Stephanie Additon, Founder and CEO, Java Skincare discuses how the brand has had to pivot it’s marketing and distribution plan and tweak its products to meet the needs of consumers during this time.

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How Indie Brand natureofthings Has Shifted in the Wake of COVID-19

Jamie Leilani Pelayo, Co-Founder, natureofthings, discusses how the brand has had to shift its business model in the wake of COVID-19, communicating with consumers, ways the company is giving back and what the future holds.

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NPD Says Short Term Impact on Beauty Significant: Q1 Dollar Sales -14%

In this video, NPD’s Larissa Jensen answers some key questions about the state of the beauty industry, including the best and worst performing categories, what will help brands during this time and the category consumers are gravitating towards.

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Beauty’s Ultimate Wellness Brand: Rahua

Fittingly, during Earth Month, the brand is deepening its efforts to curb waste endemic to personal care with the rollout of Refill Solutions, a refill program that reduces personal carbon footprint and plastic usage by 90 percent.

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How COVID-19 Has Impacted PRAI Beauty’s Business

Cathy Kangas, Founder of PRAI Beauty, discusses how her business has been impacted by COVID-19, charity work and what the future holds.

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Tribe Dynamics: COVID-19 Influencer Marketing Impact Study & March Beauty and Fashion Rankings

In March, influencers increased and adapted their content to fit into their own “new normal” and better meet the new needs of their followers, many of whom were working from home for the first time, cooking more than before, and in urgent need of some de-stressing self-care tips. 

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5 Minutes with Living Proof’s Amanda Reiss

Amanda Reiss joined Living Proof as Chief Marketing Officer in September 2019. Prior to joining the prestige hair care innovator, Amanda was CMO at Saucony. The similarities between overseeing marketing…

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One Love Organics: Making the Most of this Global Pause

Suzanne LeRoux, Founder and President, One Love Organics, shares creative way she collaborated with other brands to promote their businesses.

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Estée Lauder Announces Executive Pay Reductions

As a result of COVID-19, The Estée Lauder Companies Inc. has announced salary reductions as part of cost control measures.

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L’Oréal Posts 4.3% Q1 Sales Dip; Ecomm Surges 52.6%

L’Oréal posted sales decreases of 4.3 percent to $7.8 billion on a reported basis for the time period ended March 31; sales dipped 4.8 percent on a like-for-like basis.

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Patrick Ta Readies Brow Wax Launch After One Month Delay

“We’re dealing with a few delays, but for the most part we’ve been able to push through,” said Rima Minasyan, Co-founder of the Patrick Ta brand.

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Kosas: Indie Beauty’s Rising Star

The clean color cosmetics brand with a focus on skin-loving botanical formulas and highly-pigmented colors is chartering a rapid ascent in the crowded indie space.

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CBD Skin Care Brand WLDKAT Targets Women, Prepares Launch

Plans for the April 20 launch of WLDKAT, a new CBD-based skin care brand from former Urban Decay executive, Amy Zunzunegui, are moving ahead, COVID-19 notwithstanding.

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Beauty Editors Create Donation Hub for Frontline Healthcare Workers

While healthcare workers are navigating the longest and most brutal hours during the pandemic, Donate Beauty is busy fielding hundreds of donation offers for essential items such as lip balms, hand creams, body lotions and facial cleansers.

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How COVID-19 Has Impacted Juice Beauty’s Business

Karen Behnke, Founder, Juice Beauty, discusses how her business has been impacted by COVID-19 and what the future holds.

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Jefferies: More Permanent Work From Home Impact on Beauty Use

An insights report from Jefferies looked at the impact on beauty behaviors as a result of more permanent “work from home” [WFH] arrangements. Results show that about 90 percent of…

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Luxury Brand Partner’s Tev Finger on The New Normal

Here, Tev talks to CEW’s Beauty News about weathering the storm, clever ways to drum up business and how to utilize free time when working from home.

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Rita Hazan on Her New Reality

Celebrity hair colorist Rita Hazan discusses how her business is staying afloat, current challenges her business is facing as a result of COVID-19, and what the future holds.

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Thrive Causemetics Commits to Donate $1M to COVID-19 Relief Efforts

Thrive has raised more than $350,000 thanks to a charity effort whereby 100 percent of profits from their website’s sales on March 27 would be donated to support COVID-19 relief efforts.

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Il Makiage’s Makeup Artist Initiative Draws Thousands of Applicants

Within a few hours of the announcement, more than 2,000 makeup artists applied for the opportunity, which only has a few hundred slots available.

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Alexis Rodriguez on the Do’s and Don’ts for Marketing Brands during COVID-19

Alexis has been taking notes on how brands are marketing and messaging to consumers during this unsettling time. Here, she shares a few Do’s and Don’ts for marketing brands during the pandemic.

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HatchBeauty Brands: Here and Now, Beauty In a Post COVID-19 Economy

Informed by search and shopper data and joined by a panel of experts from a variety of industry disciplines, the report starts a dialogue around key shifts in the beauty industry expected to define the next 12-18 months. 

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Kline: Beauty’s Bright Trends for 2020

In this special report, Kline shines a spotlight on the most prominent product trends based on key takeaways from CEW’s Product Demo and insights from Kline’s Cosmetics & Toiletries USA report.

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The Benchmarking Company: Beauty in the Time of COVID-19

As with every industry, right now the beauty industry is dealing with the implications, outcomes, and effects of Covid-19. From supply chain disruptions to brick & mortar store closures, to…

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Fekkai Incorporates AI into Online Regimen Consultations

The platform is the brand’s first beauty-tech software platform designed to personalize hair care and styling tips for consumers.

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After 30 Years, Jody Pinson Retires from Walmart

Jody Pinson, a 30-year veteran of Walmart, has retired from her position as Vice President for Beauty, Walmart officials confirmed. Jody plans to travel with her husband, Greg, of 27…

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Hairstory Supports Stylists with Online Community, Sales Commissions

The brand recently launched an online networking platform for professionals and is continuing to maintain its affiliate program which pays professionals a 25 percent commission from sales they drive.

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King & Partners: Communication Strategies for Brands During Coronavirus

In this report, King & Partners shares examples of how brands have shifted their strategies to communicate thoughtfully with their audiences.

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Spate Covid-19 Trends: Interest in Beauty is Back On The Rise

In this infographic, Spate highlights shifts in beauty behaviors during Covid-19 and identifies what consumers are seeking during their stay-at-home moments. 

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L’Oréal USA Donates $200K to PBA COVID-19 Fund

The Fund supports licensed professionals who are unable to work due to COVID-19 and is intended to be emergency aid for short-term immediate needs, such as food and bills.

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Spate: Top Searched Ingredients in 2019

Yarden Horwitz, Co-Founder of Spate, shares how CBD has introduced a new wave of ingredients growing in popularity among consumers.

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Coresight: Learnings from Nike’s and Lululemon’s China Experiences

In this special report, Coresight Research looks at the experiences of both  athletic apparel companies in China, and analyzes how the knowledge gained from the experience can be used to inform their approaches to other markets being affected by the pandemic.

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Eva Scrivo Creates New Business Model with At-Home Custom Color Kits

On March 18, salon owner Eva Scrivo temporarily shuttered her eponymous Flatiron District and Upper East Side locations, and like most service providers, made the gut wrenching decision to lay…

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Brands, Stylists and Orgs Get Savvy to Support Artists

The salon industry is uniting to provide support for the many stylists and colorists affected by COVID-19.

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NPD: The Beauty of Staying Home

It’s no surprise that staying home has also led to a rise in online sales.

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How One Salon-Focused Brand is Connecting with Consumers Amid COVID-19

Founded in September 2016, luxury hair care brand Saints & Sinners broke into the hair care market with the goal of offering professional quality products free of harmful chemicals. The…

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