BIPOC-Owned Fragrance Brands

BIPOC-owned fragrance brands are bringing diversity to the category with unique stories, embracing an underserved community.

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Moss Studio Illuminates Video Trends Used by Fragrance Brands

This year, perfume campaigns are aiming to provide a particular feeling, one of calmness, warmth, and adventure outside the home. MOSS Studio + Magazine rounds up successful perfume trends to follow this year. At the center of them all is a sense of peace, a warm cozy feeling, and memories of childhood. 

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Traackr’s 2022 Engagement Report for Branded Influencer Content

Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).

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Beiersdorf to Acquire Chantecaille Beauty Brand

Beiersdorf AG announced Tuesday that it had entered into a definitive agreement to acquire Chantecaille Beaute Inc., USA, a prestige beauty company with a natural positioning founded by Sylvie Chantecaille in 1997.

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Product Watch December: Gift Giving, Stocking Stuffer and Self-Care Ideas

Launching new products in December isn’t always a popular sentiment for brands, but for some it’s the ideal way to lure new consumers and also satiate beauty needs for loyalists. Here, Beauty News scoped out December’s launches that are great for gifting, stuffing stockings and treating oneself to something nice.

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