Luxe Fragrance Amouage Targets U.S. Department Stores for 2022 Growth
Luxe fragrance brand Amouage is looking to drive growth in the U.S. by identifying and adding key points of distribution.
Beauty news and articles featuring scent/fragrance topics from the nonprofit, professional organization Cosmetic Executive Women (CEW)
Luxe fragrance brand Amouage is looking to drive growth in the U.S. by identifying and adding key points of distribution.
Fragrance emerged as the star category in prestige
beauty in 2021 with sales jumping double-digits and prices up 15%.
BIPOC-owned fragrance brands are bringing diversity to the category with unique stories, embracing an underserved community.
Data firm Trendalytics rounds up the Top 10 Black-owned beauty brands by consumer engagement across social and digital platforms.
This year, perfume campaigns are aiming to provide a particular feeling, one of calmness, warmth, and adventure outside the home. MOSS Studio + Magazine rounds up successful perfume trends to follow this year. At the center of them all is a sense of peace, a warm cozy feeling, and memories of childhood.
Pacifica Beauty has tapped beauty industry veteran Nathalie Kristo as its new Chief Executive Officer.
Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).
Beiersdorf AG announced Tuesday that it had entered into a definitive agreement to acquire Chantecaille Beaute Inc., USA, a prestige beauty company with a natural positioning founded by Sylvie Chantecaille in 1997.
Launching new products in December isn’t always a popular sentiment for brands, but for some it’s the ideal way to lure new consumers and also satiate beauty needs for loyalists. Here, Beauty News scoped out December’s launches that are great for gifting, stuffing stockings and treating oneself to something nice.
MOSS Studio + Magazine recently sat down with Moroccanoil’s Global Head of Marketing, Marina Kirschner, and Senior Director of Design, Adina Greenhause, to talk about all things post-pandemic creative
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Ilaria Resta talked to CEW Beauty News about how the pandemic has elevated the role of fragrance to play a pivotal role in self-care and the importance of anticipating trends and changing consumer needs in the age of COVID.