Luxe Fragrance Amouage Targets U.S. Department Stores for 2022 Growth
March 31, 2022
Luxe fragrance brand Amouage is looking to drive growth in the U.S. by identifying and adding key points of distribution.
Beauty News: Scent
Beauty news and articles featuring scent/fragrance topics from the nonprofit, professional organization Cosmetic Executive Women (CEW)
NPD: Prestige Fragrance Prices Spike 15% in 2021
March 2, 2022
Fragrance emerged as the star category in prestige
beauty in 2021 with sales jumping double-digits and prices up 15%.
BIPOC-Owned Fragrance Brands
February 18, 2022
BIPOC-owned fragrance brands are bringing diversity to the category with unique stories, embracing an underserved community.
Trendalytics Lists Top 10 Black-Owned Beauty Brands
February 11, 2022
Data firm Trendalytics rounds up the Top 10 Black-owned beauty brands by consumer engagement across social and digital platforms.
Moss Studio Illuminates Video Trends Used by Fragrance Brands
January 31, 2022
This year, perfume campaigns are aiming to provide a particular feeling, one of calmness, warmth, and adventure outside the home. MOSS Studio + Magazine rounds up successful perfume trends to follow this year. At the center of them all is a sense of peace, a warm cozy feeling, and memories of childhood.
Pacifica Taps Nathalie Kristo as CEO; Receives Investment
January 30, 2022
Pacifica Beauty has tapped beauty industry veteran Nathalie Kristo as its new Chief Executive Officer.
Traackr’s 2022 Engagement Report for Branded Influencer Content
January 28, 2022
Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).
Beiersdorf to Acquire Chantecaille Beauty Brand
December 22, 2021
Beiersdorf AG announced Tuesday that it had entered into a definitive agreement to acquire Chantecaille Beaute Inc., USA, a prestige beauty company with a natural positioning founded by Sylvie Chantecaille in 1997.
Product Watch December: Gift Giving, Stocking Stuffer and Self-Care Ideas
December 10, 2021
Launching new products in December isn’t always a popular sentiment for brands, but for some it’s the ideal way to lure new consumers and also satiate beauty needs for loyalists. Here, Beauty News scoped out December’s launches that are great for gifting, stuffing stockings and treating oneself to something nice.
Deep Dive into Moroccanoil’s First Fragrance Video Campaign
November 17, 2021
MOSS Studio + Magazine recently sat down with Moroccanoil’s Global Head of Marketing, Marina Kirschner, and Senior Director of Design, Adina Greenhause, to talk about all things post-pandemic creative
NPD: Fragrance Looks to Propel Beauty Sales for Holiday
November 16, 2021
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Firmenich Focuses on Innovation, Equality, and Sustainability
October 29, 2021
Ilaria Resta talked to CEW Beauty News about how the pandemic has elevated the role of fragrance to play a pivotal role in self-care and the importance of anticipating trends and changing consumer needs in the age of COVID.
