NPD Blog: Consumers Invest in Fragrance to Lift Mood
September 18, 2021
According to the newly released NPD Fragrance Consumer Study, most U.S. consumers who wore fragrance less often in 2020 have returned to their normal usage.
Beauty News: Scent
Ariana Grande Launches New Scent Launching in Ulta Beauty
July 30, 2021
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Coty Creates Touchless Fragrance Tester
July 14, 2021
Coty has introduced a digitally-enabled, touch-less fragrance testing device to be rolled out and displayed at beauty retailers within the next 12 months.
NPD: Fragrance Sales Soared for Father’s Day
July 7, 2021
Jacquelyn Wenskus shares insights on Father’s Day fragrance sales.
Scentbird Study: The Impact of the Pandemic on Consumer Fragrance
June 22, 2021
To understand how consumer behavior shifted in the category during this time, luxury fragrance subscription service, Scentbird, recently conducted a survey among its database to uncover how the pandemic impacted their usage, purchasing behavior and future plans for discovery.
Is the Future of Fragrance Digital?: Krigler Debuts NFT Option
June 15, 2021
In July 2020, Krigler became one of the first beauty brands—and the first luxury fragrance house—to sell a fragrance with an NFT (a.k.a. a non-fungible token).
Scent During Quarantine: How a Pandemic Changed the Way Consumers Explore Fragrance
June 9, 2021
The psychology of scent, and the power it has over our emotions, was never more present than in 2020 when most of the world lived in quarantine, unsure of what…
NPD Group: Fragrance Gains Momentum for Mother’s Day
May 26, 2021
According to The NPD Group, 19 percent of Mother’s Day gift buyers purchased fragrances, which is double the rate of any other beauty category.
NPD: Q1 U.S. Prestige Beauty Sales Rise 11 Percent; Self-Care, Online Sales Remain Strong
May 3, 2021
Consumers continued to prioritize DIY home treatments as evidenced by double and triple-digit gains of hair masks, both facial and body serums, nail care, and candles.
IFF Celebrates World Art Day with Conversations Between Perfumers, Artists
April 11, 2021
In honor of World Art Day on April 15, IFF is hosting a number of talks between its perfumers and personalities from the worlds of art, food and culture.
April Product Watch: Brands Reformulate & Refresh
April 6, 2021
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Stop Asian Hate! Beauty Industry Leaders Speak Out
March 29, 2021
Asian American beauty industry leaders speak out about the violence, their experience of discrimination, and what can be done to generate awareness and education to stop these hate crimes.
