June Product Watch
June 4, 2020
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Beauty News: Indies
Oars + Alps’ CEO on The New Normal
June 4, 2020
Oars + Alps’ CEO, Mia Duchnowski, discusses pivoting to new product launches to meet consumers demand and adjusting brand messaging.
Soko Glam Moves Ahead with Launches to Inspire, Bring Joy
June 4, 2020
Here, Charlotte discusses how the team at Then I Met You has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; budgets; changes in customer engagement; and how she thinks COVID-19 will affect the beauty industry.
Brand-Building Agency Crème Collective on The New Normal
June 3, 2020
Here, Leilah talks about the COVID-19 crisis as a catalyst for overdue changes, how body care is taking off and what indie brands can do to decrease creative costs.
VERSED: Future Business Planning During an Uncertain Time
June 3, 2020
Melanie Bender, Founding General Manger, VERSED, discusses adjusting product launch dates, pivoting marketing plans, charity initiatives and decision making for 4 to 24 months out.
Nudestix: Making Short-Term Changes during COVID-19 for Long-Term Business Health
June 2, 2020
Jenny and Taylor Frankel, co-founders of Nudestix, discuss the agility of the company to shift resources to make up for sales after retail chains closed as a result of COVID-19.
Erin’s Faces: How a Small Company Pivoted in A Crisis
May 21, 2020
Ein Williams, Founder, Erin’s Faces, discuses pivoting her beauty business to begin producing an alcohol-based hand cleansing gel and moving forward with the launch of a new mascara after polling consumers.
Brands Launching During COVID-19: Tower 28
May 19, 2020
Amy talks about why she chose to move forward with launching a new cream bronzer, Bronzino; changes in customer demand; online sales trends; supply chain disruptions; retail partnerships; and what she perceives will be the lasting effects of COVID on the beauty industry.
Mented Founders on Navigating the New Normal
May 14, 2020
Here, we caught up with KJ and Amanda to talk about how they’re weathering the storm during COVID-19, why their team is a priority and their advice to startups navigating this strange and challenging time.
May Product Watch
May 13, 2020
CEW Beauty News has compiled a list of beauty launches for May, and how sales and communications plans will adapt to the new climate, including donating proceeds to those affected by the pandemic.
Brands Launching During COVID-19: Playa Beauty
May 12, 2020
Shelby Wild, Founder of naturally-derived hair care line Playa Beauty, where she shares her thoughts on online sales trends, supply chain disruptions, PR/influencer marketing, retail partnerships, customer engagement and what she perceives will be the lasting effects of COVID on the beauty industry.
Female Founder Britta Cox of Aquis on DTC Strategies During COVID-19
May 8, 2020
Britta Cox, Co-founder of Aquis, discusses pivoting resources to leverage DTC Strategies, partnering with like-minded brands and financial challenges.
