Indie Beauty Spotlight: Mara Beauty

Mara Beauty CEO Allison McNamara uses algae as a core ingredient in all of her brand’s products. It’s also how Allison plans to position the brand for longevity.

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Indie Beauty Spotlight: Irene Forte Skincare

Irene Forte is the founder of Irene Forte Skincare, a prestige beauty brand that launched in 2018 and aims to reflect her Italian heritage using ingredients from an organic farm based in Sicily. Here, we caught up with Irene to learn more about the inspiration behind developing a skin care line, her brand’s point of difference, and how she’s working with content creators to publicize product results.

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Indie Spotlight: Shani Darden CEO Michelle Shigemasa

Given that Michelle Shigemasa’s 25-year career path has included working with behemoths in the beauty industry such as Estée Lauder-owned Smashbox and Bobbi Brown, it was going to take a truly special opportunity to lure her away from corporate life.

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