Nivea Selects K-Beauty Start-ups for Accelerator
April 18, 2019
Winners were selected based on their business potential, concept innovation as well as team capabilities.
Beauty News: Indies
YENSA Pays it Forward for Dress for Success Charity
March 25, 2019
The superfood-based cosmetics line is launching a program that donates a YENSA sku for every product purchased.
How to Think Like an Entrepreneur
March 14, 2019
Here, prestigious beauty brand founders share their advice on building a thriving career or business.
Beauty2 Recap: Indie Brands to Watch
March 12, 2019
Here, a list of beauty brands Beauty Insider discovered at the event, which featured more than 20 international indie brands on the rise.
Indie Spotlight: UMA Oils Founder Talks Branding, Merchandising Strategy
March 4, 2019
The brand’s founder, Shrankhla Holecek, discusses how she captures consumers using a combination of traditional and nonrational retail distribution strategies, self-funding and why the brand doesn’t participate in paid influencer marketing.
Indie Spotlight: PYT Beauty to Enter Macy’s This Spring
February 22, 2019
The brand offers high-performance, natural cosmetics and is hoping to capture consumers looking for cleaner options at a lower price point.
Indie Spotlight: How Vegamour Achieved Double-Digit Growth in 24 Months
February 8, 2019
Daniel Hodgdon, the brand’s founder shares how he utilized social media to grow the business; strategies that helped convert one-time purchasers to subscribers; and future plans for the brand.
Indie Spotlight: Soko Glam Co-Founder Charlotte Cho’s New Skin Care Brand
January 18, 2019
Charlotte spoke to Beauty Insider about launching her independent brand, Then I Met You, and gives insights into the strategies she’s using to build brand awareness and stand out in the marketplace. She also explains why she turned down offers from mass retailers.
Indie Spotlight: Aether Beauty to Enter Sephora, Nordstrom and Anthropologie
January 15, 2019
Crystal-infused makeup brand, Āether Beauty, was developed by Sephora’s former Head of Product Development in 2018 on Instagram. Today it’s looking to be the next Urban Decay with its line of high-performance eyeshadow palettes.
Indie Spotlight: How the Amazon Rainforest is the Key to Rahua’s Success
November 30, 2018
The sustainable, natural hair and body care brand is experiencing a sales growth of 50-plus percent every year with its line of products featuring rainforest grown ingredients. Here, CEW Beauty Insider chatted with Fabian Lliguin, Founder, Rahua, to learn more about the indie brand’s strategies, challenges and future plans.
Indie Spotlight: L:a Bruket Brings Swedish Skin Care to U.S. Market
November 15, 2018
The unisex skin care line is hoping to stand out with a transparent approach, customer relevant concept and high performing products.
5 Minutes with Rodial Founder Maria Hatzistefanis
October 30, 2018
The London-based beauty entrepreneur talks about Rodial’s milestones and rebranding plans, and share business advice and lessons learned.
