Target has become the first mass retailer to make its products available through Instagram Checkout, meaning shoppers on the retailer’s IG @Target and @TargetStyle accounts can make a purchase with just a few taps.
BW Confidential sought to find out how beauty will perform over the weeks and months ahead as many countries begin to lift lockdown measures and re-open stores.
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In addition to curbside pickup, which was introduced over the last few weeks to about 700 of its stores, Ulta Beauty today announced plans to reopen stores in select markets.
The new initiative serves as an extension of its Buy Online, Pick Up In-Store service, and is meant to supplement Ulta’s app and ecommerce purchasing methods.
With physical stores temporarily closed, online has come to represent nearly all industry sales volume.
Informed by search and shopper data and joined by a panel of experts from a variety of industry disciplines, the report starts a dialogue around key shifts in the beauty industry expected to define the next 12-18 months.
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In this report, King & Partners shares examples of how brands have shifted their strategies to communicate thoughtfully with their audiences.
In this special report, Coresight Research looks at the experiences of both athletic apparel companies in China, and analyzes how the knowledge gained from the experience can be used to inform their approaches to other markets being affected by the pandemic.
It’s no surprise that staying home has also led to a rise in online sales.
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