Walmart Hosts All-New Live Stream Shopping Event

The Spring Shop-Along: Beauty Edition will be hosted on Walmart’s TikTok channel where they will give the TikTok community a chance to shop live for items featured in creator content directly in the app, without having to leave the platform.

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PowerReviews: The Changing Face of the Beauty Shopper

The survey found that nearly nine in 10 shoppers said they spend more or the same on beauty products online than prior to the pandemic, and two in five are more likely to be first-time beauty product buyers now than pre-COVID.

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