5 Minutes with Younique Co-founder, Melanie Huscroft

With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.

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Yotpo: Top Direct-to-Consumer Beauty Trends

In this special report, Yotpo, a provider of integrated commerce marketing solutions, showcases findings from a global survey that examines the values and marketing strategies that drive women in the U.S. and the U.K. to engage directly with beauty brands.

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5 Minutes with Blushington CEO Natasha Cornstein

Blushington President Natasha Cornstein helped create a national brand with a loyal following for the makeup and hair services retailer. Somehow, Natasha found time to talk with CEW Beauty News for our 5 Minutes with… feature.

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Birchbox Introduces New Tiered-Pricing Structure

The new subscription rates will mean a price increase for many, but the company has detailed several changes aimed at elevating the customer experience, including personalization and loyalty points.

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Retailers Can Capitalize on Millennials’ Gifting Habits

A survey revealed by Loop Commerce at Shoptalk earlier this week found that Millennials are the “most thoughtful generation” when it comes to gifting, and despite the high priority placed on holiday season gifting, birthdays hold the top spot as the most popular gifting occasion.

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