New Game In Town (Indie Brand Beauty Award)

Color Wow

Color Wow

Federici Brands, LLC
2016 Winner

New technologies prevent dulling, darkening and fade, repair texture, ease styling and cover roots for first-day fresh color and wow style.

Launched in 2013.

QVC and Ulta.

The first professional range to address all issues related to color-treated hair, including roots, for perfect color between appointments.