Deep Cleansing Charcoal Pore Strips
Bioré Skincare tapped Brittany Snow as their celebrity ambassador. Together the duo dared consumers to show how they battle dirt and oil in a national CTA, #StripWithBiore Challenge. The campaign donated funds to support Love Is Louder, an anti-bullying charity, resulting in 15MM impressions in social reach.
Grocery, mass retailers and drugstores nationwide.
For the first time, the Bioré skincare experts have added natural charcoal powder to the iconic Pore Strips, reducing oil for a full 24 hours.