Eye Product Prestige


Diorshow Iconic Overcurl Mascara

2014 Winner

Its curve shaped brush hugs each individual lash from root to tip to create the ultimate curve. Its unique formula boosts volume & defines lash shape.

Mascara tube and curved brush.

February launch at Sephora & Dior.com; roll out to all department & specialty stores in June 2013.

Dior’s newest mascara revolution creates spectacular volume and curl with an innovative curved brush and a unique formula.