Joico

Flash-dry formula gives plush texture, grip, lift and thickness without weighing hair down. Grit- and residue-free. Layerable and moldable for all hair types.

A stainless steel ball in the ergonomically designed bottle transforms liquid-to-powder formula into a micro-fine mist when shaken, for instant volume.

Joico.com, LoxaBeauty.com and salons.

Revolutionary new liquid-to-powder texturizer delivered through a micro-fine mist to give hair instantaneous, extraordinary and touchable mega-volume.