Women's Scent Prestige

DKNY

MYNY Eau de Parfum

The Estée Lauder Companies Inc.
2015 Finalist

Fragrance Supplier: IFF

DKNY MYNY was a digital-first global launch with a digital hub where consumers could share their MYNY stories and view others’ from around the world.

DKNY MYNY’s clear, heart-shaped bottle unveils the pink juice, capped with a silver skyline cap. NYC-based artist Curtis Kulig designed the logo.

Launched in August 2014 in department stores and multi-specialty distribution.

Inspired by the spirit of NYC, with Rita Ora as the face of the campaign, DKNY MYNY combines raspberries, pink pepper, jasmine and patchouli.