#ICYMI - In Case You Missed It (Most Buzzed About Prestige)

Coty, Inc.

OPI Colorpaints

2016 Finalist

The campaign spanned eight weeks starting with a launch event in NY, where editors, bloggers and influencers created their own nail art and shared looks on social media, followed by a series of tutorials. In all, OPI received over 80K content likes and shares, 288K video views and over 5,000 unprompted tags on Instagram and YouTube with 270MM total engagements.

Coty Inc.

Ultra-luminous nail lacquers that allow you to layer and mix colors over the unique silver base coat to create your own one-of-a-kind masterpiece.