Mission Based Brand

P&G Beauty

Secret

2020 Finalist

Secret is sold nationwide with broad distribution. In the fall of 2019, Secret launched a new Essential Oils collection exclusively with Target. Details: https://www.businesswire.com/news/home/20190923005464/en/Secret-Deodorant-Introduces-Camila-Mendes-Face-New

Secret was the first antiperspirant brand designed specifically for women. For the past 60 years, Secret has been on the forefront of women’s lives, leading with innovation designed to build confidence by providing superior odor and wetness protection, and proudly supporting women’s advancement and equality. Its latest campaign, “All Strength, No Sweat,” is a continuation of this commitment, celebrating women who challenge the status quo and stand up for what they believe in, without “sweating” the obstacles that may come their way.

Secret believes there are some things women shouldn’t have to sweat – and equality is one of them. We’re doing our part to advocate for change, particularly as it relates to equal pay and representation