Eye Product Mass

Maybelline New York

The Mega Plush Mascara by Volum’ Express Mascara

2013 Winner

Luxurious new gel-mousse formula contains 40% less hard waxes for lashes that are plump with supple volume, never stiff or brittle.

Volume is further amplified through innovative Flexor Brush technology. The oversized brush works two ways for new application sensation.

Mass market.

Creamy, flexible formula transforms on lashes, with a texture that stays supple from root to tip. Less wax means lashes are left both incredibly full.