Face Product Mass


TruBlend Matte Made Foundation

Coty, Inc.
2019 Finalist

Includes a flexi-hold technology which creates a strong, flexible film that’s comfortable on skin. Transfer-proof wear that blurs the appearance of pores.

Easy shade navigation: choose your lightness bucket (Light, Medium, Tan, or Deep), then your undertone (Cool, Neutral, or Warm).

Available at mass-market, drugstore, food, and e-commerce retailers nationwide, April 2018.

Available in 40 shades, providing medium to full coverage, that gives a naturally matte and flawless appearance.