Eye Product Mass

L'Oréal Paris

Voluminous Butterfly Mascara

2014 Winner

Its silky formula containing 1.2mm fibers that instantly coats lashes in a delicate veil for longer looking lashes with up to 6X the volume.

The uniquely shaped wing-tip brush features tightly packed bristles that work to trap lashes and extend them outward from corner to corner.

Available at www.lorealparisusa.com and chain drug, food and mass market retailers.

This innovative mascara comes with an asymmetrical, ergonomic brush with flexible arch designed to lift outer corner lashes for a winged-out effect.