Award Category: Eye Product Mass

Features a soft, wavy, bristle brush which holds the maximum amount of formula and 200+ bristles to catch every lash for a dramatic, volumizing effect.

Peacock Flare Mascara is perfect for those who have a flare for the dramatic and love a bold, thick, full fan of lashes.

A mesmerizing palette featuring 10 shades of bouncy, silky-to-the-touch eyeshadows in both matte and shimmer finishes.

Everyone can apply liquid eyeliner like a pro! Get precise, exact lines that wear up to 24 hours with our first-to-mass innovation.

A warm-toned eyeshadow harmony inspired by New York City. The portable palette hosts bronze, warm rose and copper shades with stunning color payoff.

Lash-lifting polymers and volumizing collagen provide the perfect combination of curl and volume. Unique hourglass brush coats and accentuates every lash.