Award Category: Iconic Beauty Award Mass

America’s best-selling mascara. Passed from generation to generation, devotees remain true to the beloved formula for perfectly defined, thick lashes.

From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural solutions from head to toe.

Transparent, amber bar offers benefits such as a hypoallergenic, 8% glycerin-rich formula that contains no detergents, dyes or preservatives.