If you want to purchase one of the fastest growing physician skin care brands in the world, don’t look on Environ’s website—you can’t buy any of their 80 sku’s there. And forget about ordering Environ products from an unauthorized online seller. There are none.

Environ positions itself as a no-nonsense skin care company, founded by Dr. Des Fernandes in 1990 in Cape Town, South Africa. Considered a top-rate plastic surgeon, he was one of the first to use vitamin A in high doses to help counteract the negative effects of the environment – such as pollution and sun, not to mention stress.

Environ’s high-grade products, which are distributed to more than 70 countries worldwide, can only be purchased through physicians, medical spas and wellness centers affiliated with a medical professional.

“This is a serious skin care line. We are not found in mass. You really need an aesthetician to put you on a regimen, which is why we only sell to medical affiliates,” said Nicole Pigott, DermaConcepts Brand Manager, the exclusive U.S. distributor for Environ Skin Care.

Indeed, this makes circulation and knowledge of products difficult.

“Our main focus is B-to-B, social media and advertising in trade publications,” she said. “We also look to beauty and fashion editors for content, plastic surgery and spa conferences, and a number of top-hitting, key opinion leaders who are at these conferences to speak about the importance of skin care.”

Presently, there are 140 skus under the Environ umbrella, 80 of which are available in the US.

In January, the company re-released a line called Skin EssentiA, which focuses on vitamin A. The 11 Skin EssentiA products include: a hydrating clay masque, cleansing lotion, botanical infused moisturizing toner, anti-oxidize and peptide eye gel, vita-antioxidant AVST gel, and five different vita-antioxidant AVST moisturizers. Prices range from $70 to $165.

The launch of the Skin EssentiA line is a part of Environ’s global Reborn Beautiful campaign, which they created last year in the hope of reaching a younger demographic and consumer. The brand also offers other lines such as B-Active, Intensive and Body, ranges that address everything from acne and aging to psoriasis, eczema and dry skin.

“We wanted to create a new voice that would be appealing to a new audience, like the millennials and those younger,” Nicole added. “We feel everyone is entitled to protect their skin. Along with attracting a younger audience, we want to educate them on protecting their skin as early as possible. The Reborn Beautiful campaign concentrated on video, audio, print and online imagery, and had younger models of all different ethnicity, living differently and keeping skin as healthy as possible.”

According to Nicole, vitamin A is the forgotten vitamin, and a critical part of one’s facial care regiment.

“Everyone is vitamin A deficient. It’s remarkable how much we need it and it’s not as well known as it should be,” she said. “Part of the campaign is about educating people on this critical and essential vitamin, which we lose every time we step in the sun. We like to think of vitamin A as the oxygen needed to replenish and revitalize skin.”