It all started with a phone call.

“A few years ago a good friend was presented with a biotech company that created this revolutionary technology with active ingredients that could be delivered deeply into multiple layers of the dermis,” said Nannette de Gaspé. “My background is banking and corporate financing, but for the last few years I’ve been doing private equity.”

The French-Canadian financer was intrigued with the concept of this wearable techstile, a woven fabric sourced from Japan that delivers impressive and clinically tested results. The more she learned, the more impressed she became. And so she bought the company.

Nannette’s Youth Rejuvenated masques really do offer something no one else has created: a heat and touch sensitive facial fabric that contains 87 percent anti-aging active ingredients and emollients.The waterless, three-time use product stimulates the synthesis of collagen and elastin, aids in hydration, improves skin texture and reduces the depth of wrinkles.

There are five offerings, one for the face, $120; neck, $100; eyes, $85; mouth, $90 and hands, $85. The five-piece set is $425.

“We don’t see it as a masque, but more as a cosmetic diffuser, which offers a breakthrough delivery system,” she said of her new category. “There was a need to bring something to the market that would be on your terms that was not intrusive.”

Big companies are often slow to bring something novel or original to market. Nannette wanted to move quickly, which as the company’s owner, she had the ability to do. In 2015 she met with Sebastian Manes, the Director of Buying and Merchandising at Selfridges, who convinced her to bring the product to life. She took his advice and six months later had a product to introduce to an ultra-luxury market.

Prior to launch, Selfridges helped her organize a press event in the UK, which was followed by coverage in 38 publications. That September she introduced her product in Selfridges’ stores.

“I stayed on the sales floor for two weeks,” she said. “This was a new category in skin care and I wanted to see who the consumer was, which turned out to be all ages. We thought it would be 35 and up, but younger people bought it, as did men.”

During Fashion Week they launched at Colette in Paris. Then throughout Canada at Holt Renfrew. This past September Barneys New York introduced her products across the US. Net-a-Porter followed worldwide in late October.

In February 2017, Nannette will add a breast and butt lift /plumper, followed by a mesotherapy mask.