Color cosmetics continued to drive U.S. sales of prestige beauty in the third quarter of 2016, which grew an overall 8 percent to $3.5 billion. Makeup sales increases for the quarter were up 13% to $1.7 billion. Within Makeup, face products grew 14 percent, ahead of all other color categories. Eyebrow makeup continued to see double-digit growth, with sales increasing 37 percent. Lip color sales grew 21 percent, and nail sales declined 17 percent.

Sales of Skincare grew 5 percent to $1.1 billion. Sales of sun products (sun screen plus after care and self tanners) grew 16 percent, while sales of in-sun products (sunscreen) increased by 28 percent. Growth of facial masks continued to outpace the overall market, with dollar sales increasing 28 percent.

Fragrance sales lifted 3 percent to $711.7 million during the quarter. Fragrance juices experienced a 2 percent growth in sales compared to the same period last year, with women’s sales increasing by 1 percent and men’s by 3 percent. Within fragrance, the home scents market grew by 17 percent, with growth coming from all segments, including its largest ones – candles and diffusers. Gift sets, though representing a small portion of the total fragrance market, experienced increases in Q3 with fragrance gift set sales up 11 percent and home ancillary gift sets up 40 percent.

Online sales of Makeup grew 33 percent; Skincare grew 15 percent and Fragrance increased 26 percent.

“What I refer to as ‘tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today,” said Karen Grant, Global Beauty industry analyst, The NPD Group. “The demand for ‘tangible beauty’ is driving the merging roles of skin care and makeup, and is also seen in the growing popularity of the home scents market, which reflects the movement to more holistic sensory experiences – beyond just the scent on our bodies.”