Palladio Beauty Group, a line of color cosmetics enriched with botanicals, vitamins and antioxidants, has named Shawn Haynes as CEO. Shawn was most recently SVP of Sales at Maesa Group, where he was responsible for the company’s exclusive brand portfolio.

“Palladio is a dynamic brand that is perfectly positioned to expand its global footprint,” said Shawn. “I’m excited to join and lead the team as we accelerate the momentum of the brand with a keen focus on innovation, digital transformation and strategic distribution expansion.” Adds Phil Solomon, Executive Chairman of the Board, “It is with great confidence that I hand the reigns to such an experienced and impassioned leader as Shawn.His deep industry knowledge and experience leading high growth beauty companies makes him the ideal CEO to accelerate the next stage of growth for Palladio.”

Prior to Maesa Group, Shawn held the role of Vice President of Sales at e.l.f. Cosmetics. Previously, Shawn was SVP of Sales / General Manager, Americas at Markwins International, responsible for seasonal and licensed business segments. His appointment followed a diverse career in sales and marketing roles for the Markwins beauty products division with global responsibility for Wet n Wild, Black Radiance and Soho London New York. As SVP of Marketing, he led the sales and marketing transition during the acquisition of Wet n Wild and restructured sales, marketing and research & development for the company.