Coty Inc. is indeed putting a renewed emphasis on its beauty business as the company on Monday agreed to buy a 20 percent stake in Kim Kardashian West’s make-up brand, KKW, for an estimated $200 million.
Two weeks following the killing of George Floyd in Minneapolis, Minnesota, and the subsequent global movement to end systemic racism, beauty companies appear to be taking steps to affect sweeping change.
As millions of people across the country have joined together to protest racial violence and call for justice in response to the death of George Floyd, beauty brands are also taking a stand, taking to social media to announce their support of the cause.
Jane discusses how the brand has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; retail partnerships; budgets; and changes in customer engagement since COVID-19 started.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
You can adjust all of your cookie settings by navigating the tabs on the left hand side.