Hispanic and African American beauty consumers have been experimenting and spending substantially more than other racial segments, and we can expect multicultural consumers to continue to fuel cosmetics growth into 2021 as they look for products that enhance their natural beauty rather than mask it.
The survey found that nearly nine in 10 shoppers said they spend more or the same on beauty products online than prior to the pandemic, and two in five are more likely to be first-time beauty product buyers now than pre-COVID.
Tribe dedicated its January Tribe Top 10 feature story to the myriad ways that beauty and fashion brands have leveraged wellness trends to boost their influencer marketing performance and build a robust presence on social media.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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