L’Oréal Collabs with Facebook on AR UX to Drive Trial, Sales

In a move that underscores augmented reality is becoming key for product and brand discovery and purchase, L’Oréal and ModiFace have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook camera products

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Macy’s Revamps In-Store Beauty

Macy’s is changing the way customers experience beauty in-store and online by creating a more flexible environment for product discovery, including a YouCam magic mirror that enables virtual try on.

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Coty Debuts AR Magic Mirror Activated by Product Interaction

Coty introduces the next generation Magic Mirror at its relaunched Bourjois boutique in Paris, featuring technology that integrates physical products with digital content, and creating a first-of-its-kind augmented reality makeup try-on experience.

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Kline: Top Trends in Beauty + 2018 Outlook

In this special report, Kline provides a close look at key drivers of current beauty trends, including gender fluidity, digitalization and “inner beauty.” The report also provides an assessment of the changing competitive playing field due to mergers and acquisitions, and an outlook of the major trends that will influence the future of the industry.

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