Sephora’s Highest Rated Products

Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.

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6 Best Selling Influencer Beauty Brand Partnerships

While many successful influencers are starting to create their own proprietary ranges, often the first step toward cultivating one’s own brand is to partner with a bigger beauty brand on a limited-edition collection. Here are some of the best-selling social media star collections for beauty brands.

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Estée Lauder Q3 Sales +8%

While Becca and Too Faced drive sales for the company, all eyes are on M.A.C. as it plans to enter Ulta Beauty in June and turn around the brand’s U.S. performance.

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Winning at Authenticity

Rober DeBaker, President and CEO, BECCA Cosmetics, discusses the importance of authenticity, how to cultivate successful influencer relationships and fourth quarter plans for the brand.

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Beauty Turnaround: The Next Korres

Following a successful run of growing Korres into a North American beauty darling—one that lured the likes of parent Johnson & Johnson—Robert DeBaker has been tapped again as CEO to overhaul prestige cosmetics firm, Becca. Charged with transforming the estimated $10 million Australian makeup brand, Bob spoke with Beauty Insider about using his leadership know-how to perhaps make beauty magic happen twice.

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