Benefit Cosmetics: Strategies to Win Over the Gen Z consumer
October 19, 2020
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.
Beauty News Tag: Benefit Cosmetics
How Benefit Cosmetics Pivoted its Influencer Marketing Strategy
October 11, 2020
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses building relationships with influencers and going beyond events.
TikTok v Reels: The Beauty Industry Weighs In
September 21, 2020
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
Learnings from the Top 10 Beauty Brands on Instagram
November 14, 2017
Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.
Travel Retail Takes Off
October 12, 2017
Travel retail is fast becoming one of the highest growth channels in beauty, with one billion global travelers passing through airports each year. Beauty Insider uncovers the trends driving this channel, and how the industry is engaging travelers with relevant new products, services and unique retail experiences, designed to convert them into loyal customers.
Benefit Sees Success With Influencers
November 30, 2016
Nicole Frusci, Vice President, U.S. Marketing, Benefit Cosmetics, discusses how the brand taps influencers in order to react quickly to trends on social media and increase sales.
