Bolt, a leading checkout and shopper network company, has expanded internationally by launching with Benefit Cosmetics and signing a partnership with PrestaShop in European markets.
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses building relationships with influencers and going beyond events.
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
In the U.K. Anastasia Beverly Hills returned to the No. 1 spot in the Top 10 due in part to an increase in organic interest around its hero Dipbrow Pomade. Over in France, MAC enjoyed buzz from its MAC x Aaliyah Makeup Collection.
In the U.K. Anastasia Beverly Hills returned to the No. 1 spot in the Top 10 due in part to an increase in organic interest around its hero Dipbrow Pomade. Over in France, MAC enjoyed buzz from its MAC x Aaliyah Makeup Collection.
Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.
Travel retail is fast becoming one of the highest growth channels in beauty, with one billion global travelers passing through airports each year. Beauty Insider uncovers the trends driving this channel, and how the industry is engaging travelers with relevant new products, services and unique retail experiences, designed to convert them into loyal customers.
Nicole Frusci, Vice President, U.S. Marketing, Benefit Cosmetics, discusses how the brand taps influencers in order to react quickly to trends on social media and increase sales.
Benefit, ColourPop and Newcomer Huda Beauty emerged as top cosmetics brands on social media for the month of March.
Key drivers in the third quarter were continued strength in prestige and mass color cosmetics, the successful introduction of new products and brands, double-digit comps in the salon business and rapid growth in e-commerce. Ulta.com saw 46.7% comp sales growth.
