Beauty Industry Reacts to COVID Resurgence

Beauty News spoke with brick-and-mortar retailers, a high-touch nail salon business, and a rapidly growing DTC hand sanitizer brand to understand how this deadly second wave is affecting their operations and business strategies.

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5 Minutes with Bluemercury’s Marla Malcom Beck

In the mid-Nineties, Marla Malcolm Beck felt that shopping for cosmetics was a problem that needed a solution. Marla’s answer was to create freestanding beauty stores “where the staff is trained in all brands, is friendly and genuinely wants to help you find the right, personalized solution,” said the CEO and Co-founder of Bluemercury.

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Macy’s Expands Bluemercury Store Count

According to Bloomberg, Macy’s spokeswoman Blair Rosenberg confirmed that the company will open 25 freestanding Bluemercury stores in 2018, and 30 freestanding stores and locations within Macy’s stores in 2019.

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Indie Beauty Products that are Selling Out Online

To find out which ones are flying off the shelves at beauty retailers, Beauty Insider talked to reps from Bluemercury, SpaceNK and B-glowing about the best-selling products you may have yet to discover.

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What’s Coming in 2017?

This year’s Achiever Honorees shared what’s new for their brands in 2017, changes for the Birchbox product, supporting entrepreneurs at Bluemercury, and avoiding gender stereotypes in advertising at Unilever.

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Bluemercury Tribeca Store Draws Macy’s, Brand Execs

The new shop features brow styling, waxing and facials, Bluemercury’s first Darphin Scent bar, as well as an edited assortment of more than 50,000 products from 80 brands including Chanel, La Mer and Mario Badescu.

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Bluemercury’s Plans for Omnichannel Success

Luxury beauty products retailer, Bluemercury, plans to rapidly expand retail reach with an increase in stand-alone specialty stores, enhanced digital capabilities and new store-in-store boutiques at Macy’s

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