Claudia Lucas Exits QVC, Joins PR Firm as EVP of Business Development

Claudia Lucas, most recently Director of Merchandising for QVC, is joining Manhattan-based Behrman Communications as Executive Vice President of Business Development. This new role will build on the PR firm’s offerings to clients, which will now include a range of in-house consultancy-type services.

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Claudia Lucas: Born To Lead

Claudia Lucas, Director Beauty Merchandising, QVC, has worked for some of the most innovative retailers in the world, in many cases curating, molding, defining and redefining their beauty business. Leadership, in other words, comes naturally to Claudia. It’s something she’s actually quite comfortable with.

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Beauty Retailers On Innovation, Research, Energy and Excitement

Everyone wants to know what beauty retailers are excited about in the category. Here, QVC’s Claudia Lucas, Walgreens’ Shannon Curtin, Bloomingdale’s Howard Kreitzman, Saks Fifth Avenue’s Deborah Walters and Amazon’s Chance Wales share what they’re loving right now.

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Retail Report Card: 2013 Now and the Future

Retailers including QVC’s Claudia Lucas, Walgreens’ Shannon Curtin, Bloomingdale’s Howard Kreitzman, Saks Fifth Avenue’s Deborah Walters, Macy’s Nancy Schmidt and Amazon’s Chance Wales touch on the second quarter and what they’re optimistic for this fall.

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Brand To Watch: IT Cosmetics

With the rising popularity of beauty innovations such as BB creams that save time, money and counter space, more and more consumers are looking for products that are efficient and effective. Enter Innovative Technology [IT] Cosmetics, an indie color cosmetics brand, which is aiming to revolutionize the beauty market with its line of multi-functional, high performance makeup.

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BRANDS TO AUDITION FOR TV EXECS

This year at Cosmoprof North America (CPNA), exhibitors will have the opportunity to meet one-on-one with key beauty merchants from shopping channels for the chance to sell their brands on TV. Claudia Lucas, Director of Merchandising for Beauty, QVC, and Wendy Pos-Cerveira, Director Health & Beauty, The Shopping Channel of Canada will meet with CPNA exhibitors for their live auditions Monday, July 15, from 2 p.m. to 5 p.m. inside the Mandalay Bay Convention Center, where CPNA is being held. Video cameras will record each presentation. Claudia and Wendy will be looking for innovative, authentic product concepts with the ability to connect with viewers. CPNA runs from July 14 – July 16 at the Mandalay Bay Convention Center in Las Vegas, NV.

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QVC: A Video Cheat Sheet

Claudia Lucas, QVC’s Merchandising Director of Beauty, spoke openly about what it takes to get onto the shopping network and what makes for a successful selling session during CEW’s WMIBS “QVC’s Stars” panel on the West Coast earlier this month. Here, a compilation of Claudia’s noteworthy comments on how to be a star.

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The Top 5 Takeaways From CEW’s “QVC Stars”

CEW’s Women and Men in Beauty Series hosted “QVC’s Stars” Wednesday evening, which revealed the secrets to selling on the shopping channel and featured QVC’s Claudia Lucas (center), Mally Beauty’s Mally Roncal (left) and philosophy’s Liz Garrett. The discussion touched on many subjects, including the dos and don’ts of TV selling.

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The Top 5 Takeaways From CEW's "QVC Stars"

CEW’s Women and Men in Beauty Series hosted “QVC’s Stars” Wednesday evening, which revealed the secrets to selling on the shopping channel and featured QVC’s Claudia Lucas (center), Mally Beauty’s Mally Roncal (left) and philosophy’s Liz Garrett. The discussion touched on many subjects, including the dos and don’ts of TV selling.

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