All North America marketing operations and functions will report to Liza Rapay in the new Cosmoprof North America office located in New York City. Liza succeeds Daniela Ciocan, former CPNA Marketing Director.
On Day 3, the CEW learned about the growth of indie brand, Alchemie Forever, and met with Euromonitor International to talk about global trends. Other highlights include mass and prestige insights, and the right way brands should talk to consumers about aging.
On day 2 of beauty’s biggest tradeshow, the CEW team learned about ingredient, retail and product trends. Highlights included getting an inside scoop on Algenist’s Q1 launches, a stop at ingestibles brand Vital Proteins, and a visit to Sweat Cosmetics, a beauty brand is taking the active trend by storm.
CEW landed in Last Vegas this past weekend to observe and report on the country’s largest beauty trade show, to share Who We Saw, What We learned and, yes, Where We Ate. Here, a day-by-day digest of what we saw, learned and consumed.
Day One of CPNA checked all nervousness and excitement boxes, and included a meet-and-greet with Paris Hilton to celebrate her new skin care line; a glimpse into new product and consumer trends; and, a dinner stop was Andrea’s, an Asian Fusion restaurant tucked inside the Encore Hotel.
At the show, a dedicated Founders Factory lounge will allow visitors to experience some of the latest beauty tech solutions from program graduates and meet directly with a Founders Factory representative.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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