Tribe Dynamics: Top Indie Brands in Q4 2019

Tribe’s quarterly U.S. Indie Beauty Debrief highlights some of Q4’s buzziest and fastest-growing indie brands and the key influencer strategies behind their Q4 success.

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Function of Beauty Opens NYC Studio to Consumers

Function of Beauty is expanding its direct-to-consumer model by inviting customers to experience the start-to-finish creation of their customized shampoo and conditioner set at the company’s New York City headquarters located in SoHo.

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What’s New in Customized Beauty

Beauty consumers are more empowered than ever to tailor-make products to suit their individual beauty wants and needs. Here, Beauty Insider scoped out the latest brands that make customization fun, engaging and affordable.

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Delivering on Function of Beauty’s Mission: Customization

In the company’s quest to offer total personalization in the beauty arena, they can give the consumer more than 12 billion possible combinations—catering not just to hair type and hair goals, but also color, fragrance and even a fragrance’s intensity.

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