Fueled by a $150 million strategic minority investment from L Catterton private equity firm in the fourth quarter, customizable hair care brand Function of Beauty kicked off an exciting new distribution expansion: the brand’s foray into brick and mortar December 27. The move begs the question, “How does a customizable brand sell in-store?”
Indie beauty brand Function of Beauty, a pioneer in customizable hair, skin, and body care products, has acquired Atolla.
After successfully launching personalized hair care products, Function of Beauty is tapping into a new category – body care.
Tribe’s quarterly U.S. Indie Beauty Debrief highlights some of Q4’s buzziest and fastest-growing indie brands and the key influencer strategies behind their Q4 success.
Function of Beauty is expanding its direct-to-consumer model by inviting customers to experience the start-to-finish creation of their customized shampoo and conditioner set at the company’s New York City headquarters located in SoHo.
In their latest blog, NPD explores how hair care brands are changing the traditional hair industry.
Beauty Insider complied a list of brands leading the customized beauty product category right now.
Beauty consumers are more empowered than ever to tailor-make products to suit their individual beauty wants and needs. Here, Beauty Insider scoped out the latest brands that make customization fun, engaging and affordable.
In the company’s quest to offer total personalization in the beauty arena, they can give the consumer more than 12 billion possible combinations—catering not just to hair type and hair goals, but also color, fragrance and even a fragrance’s intensity.
