Function Of Beauty Acquires Atolla
August 4, 2021
Indie beauty brand Function of Beauty, a pioneer in customizable hair, skin, and body care products, has acquired Atolla.
Beauty News Tag: Function of Beauty
Function of Beauty Expands into Body Care
July 21, 2020
After successfully launching personalized hair care products, Function of Beauty is tapping into a new category – body care.
Tribe Dynamics: Top Indie Brands in Q4 2019
February 3, 2020
Tribe’s quarterly U.S. Indie Beauty Debrief highlights some of Q4’s buzziest and fastest-growing indie brands and the key influencer strategies behind their Q4 success.
Function of Beauty Opens NYC Studio to Consumers
February 22, 2018
Function of Beauty is expanding its direct-to-consumer model by inviting customers to experience the start-to-finish creation of their customized shampoo and conditioner set at the company’s New York City headquarters located in SoHo.
NPD Blog: Trust Beyond the Chair
February 19, 2018
In their latest blog, NPD explores how hair care brands are changing the traditional hair industry.
Customizable Beauty: The Future of Products
January 19, 2018
Beauty Insider complied a list of brands leading the customized beauty product category right now.
What’s New in Customized Beauty
July 18, 2017
Beauty consumers are more empowered than ever to tailor-make products to suit their individual beauty wants and needs. Here, Beauty Insider scoped out the latest brands that make customization fun, engaging and affordable.
Delivering on Function of Beauty’s Mission: Customization
December 1, 2016
In the company’s quest to offer total personalization in the beauty arena, they can give the consumer more than 12 billion possible combinations—catering not just to hair type and hair goals, but also color, fragrance and even a fragrance’s intensity.
