February 2022 Beauty Product Watch: What’s on Shelves—Digitally and In-store
For February, brands are embracing skin care and all things moisture as we ride out the final doldrums of winter.
For February, brands are embracing skin care and all things moisture as we ride out the final doldrums of winter.
The President and Founder of Alison Brod Marketing + Communications—one of the most accomplished beauty marketing and communications agencies in the biz—lists L’Oréal, Garnier, Urban Decay, Flower by Drew Barrymore and goop beauty by Gwyneth Paltrow as clients, just to name a few.
A new survey conducted by OnePoll, on behalf of Garnier, revealed that the average woman colored her hair at home four to five weeks into quarantine.
Boasting a bevy of newness in the next few months, here’s what’s launching in the brand’s hair care, hair color and skin care portfolios — plus a charitable component for the brand.
This week’s edition of Beauty Scene covers two brands’ highly instagrammable experiences for consumers to enjoy in real life, plus a nail brand’s new kit that makes at-home manicures even easier to DIY.
Garnier is tapping shade matching technology from sister company ModiFace to assist consumers in finding their best hair color match using personalized technology.
Some of the biggest brands in beauty are busy getting the word out on their launches. Here, the buzz on an in-shower hair sleekening treatment; calming and energizing face mists and an astrologically-inspired lip balm.
It’s not hard to figure out why the fig has become popular. Long associated with being an aphrodisiac, the voluptuously shaped, honey-scented, seeded fruit has proven its longevity—it’s been around since 10,000 BC when it was first refined by humans. Rumor has it Cleopatra loved them. When she ended her life, they were part of her last meal.
Carolyn Holba, Senior Vice President Marketing, Maybelline, Garnier and Essie, said she was a go-getter from an early age. She recalled an experience from kindergarten that she still thinks of from time to time, reinforcing her self-reflection as a born achiever.
David Greenberg, President, Maybelline New York*Garnier*essie, recently spoke with Beauty Insider on the importance of connecting with the consumer, changing in-store presentations frequently and not being too tech heavy in the aisle
Carolyn Holba of Maybelline New York, Garnier and Essie outlined the group’s new structure for bringing a product to market.
Carolyn Holba of Maybelline New York, Garnier and Essie outlined the group’s new structure for bringing a product to market.