How Birchbox is Tackling Sustainability with an Everyday Beauty Essential
CEW Beauty News spoke to Katia Beauchamp, Birchbox’s Co-Founder and CEO, to learn more about the line and the company’s sustainability goals.
CEW Beauty News spoke to Katia Beauchamp, Birchbox’s Co-Founder and CEO, to learn more about the line and the company’s sustainability goals.
Here’s what Birchbox Co-founder and CEO, Katia Beauchamp; BeautyStat Founder and CEO, Ron Robinson; and Briogeo Founder & CEO, Nancy Twine, had to say about peer recognition and product recommendation.
The new subscription rates will mean a price increase for many, but the company has detailed several changes aimed at elevating the customer experience, including personalization and loyalty points.
The company that pioneered the beauty subscription box announced that it had found a buyer, one of its own long-term investors.
Birchbox is still the industry’s beauty box leader, but it recently announced cuts to get back on track.
Birchbox, the online beauty, grooming and lifestyle retail and sample site, has revealed a new global brand identity to reflect its growth and evolution. The site, which now sells 400 brands in 2,500 sku’s, also received several upgrades, such as enhanced search and personalization features.
How could you not admire Katia Beauchamp, who before ordering Middle Eastern-mecca Barbounia’s lunch specialty of grilled flatbread with dipping sauces, leans in to ask, “Do you eat bread?”