Beauty’s Most Important M&A Deals of 2021

Beauty consolidation in 2021 has been fueled by interest in mission-based independent beauty companies, according to a report by Capstone Partners analyzing the Beauty & Wellness sector. Here, CEW Beauty News recalls the most important deals in 2021.

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Madison Reed to Franchise Color Bars

The prestige hair color brand will begin franchising its hair color bar concept under a new joint venture with Franworth, a leading consulting firm focused on value creation for franchisors and franchisees.

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Madison Reed Opens First Brick and Mortar Color Bar in NYC

“Deciding to open a store was a combination of several things. One is that the market accepts brow bars and dry bars. Another is it’s open to speed concepts within these categories.” – Amy Errett, Co-Founder, Madison Reed, on the company’s first store.

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Madison Reed, Pixi Make Retail Inroads

Madison Reed, the online hair color brand offering personalized color options, has partnered with Sephora to sell its Root Touch Up brush-on powder in stores nationwide and online.

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Madison Reed: Not Your Mother’s Hair Color

It may seem strange that the latest hair color innovation is coming from a venture capitalist and a digital marketer rather than a multi-national beauty firm, but that’s the way beauty’s evolving these days.

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