NPD: Retailers Must Blend Online, Retail Experiences for Holiday Success
November 6, 2018
Six out of ten consumers plan to shop both online and in brick-and-mortar stores this holiday season, according to The NPD Group.
Beauty News Tag: Marsal Cohen
NPD To Talk Top 2014 Beauty Trends and 2015 Predictions
March 10, 2015
NPD’s Marshal Cohen, Chief Industry Analyst, and Karen Grant, Vice President and Global Beauty Industry Analyst, will reveal valuable information including 2014 sales results, global beauty industry trends and proprietary consumer research findings.
What’s the “Era of More?”
March 9, 2015
Marshal Cohen, Chief Industry Analyst, NPD, explains how we’re living in an age where we expect more from brands and products, and how Holiday 2014 is the blueprint for consumer purchases in 2015.
NPD & Nielsen Talk Top 2014 Beauty Trends and 2015 Predictions
January 28, 2015
Learn which trends are shaping the future of the industry and how they may affect your category from the industry’s leading experts at CEW Presents: The NPD Group’s 2014 Year in Review and Trend Forecast.
NPD & Nielsen Talk Top 2014 Beauty Trends and 2015 Predictions
January 28, 2015
Learn which trends are shaping the future of the industry and how they may affect your category from the industry’s leading experts at CEW Presents: The NPD Group’s 2014 Year in Review and Trend Forecast.
How to Market Successfully To Millennials, Boomers
April 6, 2014
Marshal Cohen, Chief Industry Analyst, The NPD Group, explains the importance of using a multi-tiered approach to messaging in order to target Millennials & “experienced” consumers differently.
Justifying Beauty Purchases: Multi-Tiered Messages
March 30, 2014
Marshal Cohen, Chief Industry Analyst, The NPD Group, talks about the economy’s effect on discretionary income and how each purchase is ultimately a trade off. He also explains that while Millennials are a hot demographic, the average Millennial is $45,000 in debt.
Sleepless In Retail
June 5, 2013
NPD is a great resource to the beauty industry and beyond. Here, a recent excerpt from their blog where Marshal Cohen, Chief Industry Expert, talks about late night shopping and the power of infomercials.
