Who’s Winning In Mass Beauty?

Mass beauty sales are all over the board: some categories are way up (lipstick, concealer) and others (lip gloss) not so much. Here’s a list of the categories and key brands that are winning and struggling in supermarkets, drug stores, mass outlets and dollar retail chains for the year-to-date period ending October 6, provided by IRI, a Chicago-based market research firm.

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Fastest Growing Mass Categories YTD

Beauty Insider is watching mass-market beauty and is pleased to report that sales in several categories are holding their own. Mass facial cosmetics jumped 4.57 percent to $582,953,600 and lip items grew 4.59 percent to $238,415,400 year-to-date ended April 21, according to SymphonyIRI Group, the Chicago-based market research firm. The categories showing the biggest growth include concealer, with 10.09 percent growth; foundation, which increased 5.48 percent; makeup combo, which saw a 18.43 percent rise; lipstick, which saw a 10.25 percent uptick; eyebrow makeup, with 5.43 percent growth, and nail with a 5.5 percent increase. Here, some of the leading brands in the fastest growing categories.

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Mass Beauty 2012: A Category Overview

The good, the bad and the ugly. The mass beauty industry saw it all in 2012.

According to data compiled by SymphonyIRI Group, led by Larry Levin, Executive General Manager, Consumer Insights, mass beauty grew to more than $21 billion in 2012, up 2.6 percent, or nearly $600 million in sales growth.

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NPD: Prestige Beauty Blossoms, Mass Inches Up

Prestige beauty continued to thrive in 2012 as U.S. sales in department stores for the year grew 7 percent to $10.2 billion versus 2011, a time period that saw some of the most robust beauty growth in 10 years. Meanwhile, mass beauty sales saw a modest 3 percent gain to $21.2 billion for the year, and predictions point to prestige outpacing mass beauty sales in 2013.

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Top Mass Beauty Brands in Lipstick, Mascara, Anti-Age

Beauty Insider is looking forward to watching what’s in store for the mass beauty market in 2013. To keep a finger on the pulse of the industry, we’ll be tracking some the top performing vendors and brands in various categories throughout the year—and share the news with you. SymphonyIRI Group, a Chicago-based market research firm, reported the latest four-week sales figures ended Dec. 30 with sales including those in supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar chains. Here, Beauty Insider takes a close look at Facial Anti-Aging, Lipstick and Mascara—and a peek into Nail. Results exclude sales of private label products.

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