Maybelline Unveils New Vision for 2019

Maybelline New York is planning to introduce an evolution of its DNA to stay competitive with beauty brands that have emerged with strong brand equities such as Fenty Beauty and Glossier. The growth strategies will take place in 2019 and will focus on five key areas.

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Next Generation Lipsticks

Iconic and significant, lipstick is perhaps the most transformative makeup item one can own. Since its inception in the mid 1880s, lipstick has been a facial staple with the ability to transform a girl into a woman, taking her seamlessly from daytime into night. From formulation to architecture, today’s lipstick is going through a huge transformation of its own.

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How Maybelline Stays Nimble at Retail

David Greenberg, President, Maybelline New York*Garnier*essie, recently spoke with Beauty Insider on the importance of connecting with the consumer, changing in-store presentations frequently and not being too tech heavy in the aisle

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Makeup Artist Must-Haves

The industry’s most sought-after makeup artists recently told Beauty Insider about the beauty items they couldn’t live without.

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