October Product Watch

This month, the at-home DYI trend is given a boost with professional-grade tools for hair and skin care.

more

Moving the Needle, One Beauty Truck at a Time

Beauty trucks have been taking a nod from food trucks over the past two years, with brands including OPI, Urban Decay and Clinique jumping into the game, leaving marketers wondering if this is the next big thing in engaging consumers.

more

PBA Summit Tackles Trends, Sets Tone For Change

The first annual PBA Summit drew executives from Sexy Hair, OPI and Dermalogica, and also revealed results from a first-of-its kind study, Kline PRO, produced in collaboration with Kline & Co and PBA, and shared sales and market data on everything from best –selling brands to top performing categories in salon chains.

more

Liquid Sands Through the Hourglass

Being touted as the next Shatter, OPI’s Liquid Sand Nail Lacquer (among the new limited edition Mariah Carey shades) is getting a promotional blitz from several beauty bloggers. Refinery29, for example, where Beauty Insider read about Liquid Sand first, links readers to an informational video on Youtube, which shows how to apply and remove the new asphalt-textured polish. Here, the video link, which at the time of this posting had collected more than 21,000 views.

more

Kline Reports On What’s Next In Professional Nail

Sales of professional nail care products exploded 25 percent globally in 2012, according to Kline’s exclusive Professional Nail Care: Global Market Brief. The report closely examines the latest products, key trends, and emerging technologies triggering growth on the professional nail care scene. Compared to other beauty treatments, these services remain affordable indulgences, which are driving greater consumer demand.

more