Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.
The new packaging will be available on Herbal Essences bio:renew shampoo and conditioner bottles beginning January 2019.
Beauty accelerators are moving innovation into the fast lane, enabling startups to do more, faster, to help bring their products and services to market, and scale their businesses, at unprecedented speed.
The screening of a short film documenting the development of gay rights within one of the world’s largest consumer product companies was held Wednesday night for the media in Manhattan at NeueHouse, presented by Great Big Story and Procter & Gamble.
The screening of a short film documenting the development of gay rights within one of the world’s largest consumer product companies was held Wednesday night for the media in Manhattan at NeueHouse, presented by Great Big Story and Procter & Gamble.
Kelly Vanasse, Vice President of Communications, P&G, discusses plans behind the launch of Olay’s 28-day skin care challenge.
P&G looks to improve trial and purchase of some of its beauty brands.
P&G looks to improve trial and purchase of some of its beauty brands.
Beauty care has been continually improving, with the recent quarter serving as the sixth quarter in a row of organic sales growth. SK-II and Head & Shoulders are credited as the strongest brands, while Pantene, on a global basis, has also been doing well.
Beauty care has been continually improving, with the recent quarter serving as the sixth quarter in a row of organic sales growth. SK-II and Head & Shoulders are credited as the strongest brands, while Pantene, on a global basis, has also been doing well.
