To help brands identify and begin relationship building with breakthrough talent, CEW has partnered with Preen.Me to identify a list of 100 up-and-coming influencers across the makeup and skin care categories.
In a 2018 Preen.Me survey, blush was identified as the next big thing. In this report, the company analyzed the social activity around blush vs. contouring to understand consumer behavior, preferences and trends, which can then be used for product development and marketing.
In this special report, Preen.me examines how influencer Huda Kattan (@hudabeauty) has become such a force on Instagram that she has, in effect, become synonymous with beauty, with users tagging #hudabeauty the same way they tag #beauty.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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