Sephora has revealed the 10 newest BIPOC beauty brand founders to join its 2022 Accelerate brand incubator program, an annual initiative now in its seventh year that looks to provide mentorship, support, and funding to up and coming brands. Earlier in 2021 Sephora announced its intent to increase focus on supporting founders of color.
Beauty News caught up with the brand founders to learn about their biggest takeaways from the program, and what we can expect to see from them throughout the rest of the year.
Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
Sephora has announced which prestige beauty brands will be sold within Sephora in Kohl’s beginning in August, 75% of which are exclusive to Sephora U.S. and Sephora in Kohl’s, as part of a new omni partnership, which was revealed in December 2021.
Beginning February 16, the brand’s full seven-piece assortment will be available at Sephora.com and will roll out to more than 500 Sephora stores across the U.S. and Canada on February 19.
Sephora has announced details of its 2021 Accelerator incubator program, including eight brands who will participate in it, which for the first time features a cohort comprised exclusively of founders of color.
Here, Moss Studio + Magazine explores in-store video in context of the partnership announcement and the Sephora at Kohl’s CEW event.
Sephora has shared plans to mitigate racially biased experiences and unfair treatment for shoppers in the retail sector by implementing a plan that will impact all facets of its operations, from employee training to product mix to marketing messages.
Kohl’s and Sephora have formed a long-term strategic partnership to bring prestige beauty and service to an expansive audience, with Sephora at Kohl’s, a fully-immersive, premium beauty destination.
In its latest editorial on video editing, Moss Studio + Magazine analyzes several videos.
Sephora executive Artemis Patrick has been appointed to the newly created role of Executive Vice President, Global Chief Merchandising Officer of Sephora, effective August 1
Sephora has announced a new digital collaboration with Instagram, one that combines beauty discovery with shopping for a seamless consumer experience.
