Here, Charlotte discusses how the team at Then I Met You has evolved their selling strategies for new launches; online sales trends; supply chain disruptions; budgets; changes in customer engagement; and how she thinks COVID-19 will affect the beauty industry.
The store features a curated selection of Soko Glam’s four star-rated products and Instagramable moments.
Charlotte spoke to Beauty Insider about launching her independent brand, Then I Met You, and gives insights into the strategies she’s using to build brand awareness and stand out in the marketplace. She also explains why she turned down offers from mass retailers.
K-Beauty distributor Soko Glam recently announced the winners of its fourth annual Best of K-Beauty Award. Charlotte Cho, Founder, Soko Glam, highlights some of winners she feels represent product categories and innovations that will be trending in the coming year.
Charlotte Cho, Co-founder of Soko Glam, jetted off to Seoul to seek out the latest trends and brands that are at the forefront of beauty innovation. Here, Charlotte’s top discoveries.
K-beauty e-tailer Soko Glam has partnered with Bloomingdale’s Soho to launch a temporary mini store, offering the latest Korean skin care and makeup innovations.
K-beauty e-tailer Soko Glam has partnered with Bloomingdale’s Soho to launch a temporary mini store, offering the latest Korean skin care and makeup innovations.
Beauty e-tailers come in many shapes and sizes, so if you’re wondering who’s doing it best, it’s wise to look beyond the obvious choices, i.e. Sephora and Ulta Beauty.
