Black Content Creators Brunch Looks to Close Gap in Event Arena
June 22, 2022
Quani Burnett, the creator of Beauty4BrownSkin is hosting the first Black Creator Brunch, to be held in downtown Los Angeles on June 26.
Beauty News Tag: Supergoop
June 2022 Product Watch: Give in to the Glow
June 7, 2022
June 2022 beauty launches are all about making the most out of spending time in the sun, protecting the skin while imparting a faux glow.
Stylight Report Spotlights TikTok Beauty Trends + Brand Engagement Upticks
May 31, 2022
Stylight has created a report that features five of the most-hyped beauty products based on the hottest 2022 summer beauty trends.
Supergoop! Lands New Partner Investors to Grow Their Mission
May 24, 2022
Supergoop! lands new partner investors to grow their mission; including Hugh Jackman, Jenna Lyons, and professional golfer Michelle Wie.
Supergoop!’s Sun Care Revolution Revs Up
April 13, 2022
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Blackstone Acquires Majority Stake in Supergoop!
December 20, 2021
It was a sunny day for Supergoop! on Monday with the announcement of a majority investment by Blackstone Growth into the SPF-focused skin care company with sales exceeding $50 million.
Supergoop! Launches Large-Scale Digital Campaign Around Sunscreen
May 3, 2021
CEW Beauty News spoke to Amanda Baldwin, Supergoop!’s CEO, to learn more about the Good Morning Supergoop! campaign, how the brand managed the past year and what we can expect to see from Supergoop! in the future.
5 Minutes with Supergoop!’s Newly Named CEO, Amanda Baldwin
January 14, 2021
Now, as Amanda takes the helm as CEO, she talked to CEW Beauty News about continuing Supergoop!’s mission to change the way the world thinks about sunscreen, why education is the brand’s holy grail and how the brand prioritizes clean, feel-good formulas.
Supergoop! Taps Vitamin C for New SPF Product
December 15, 2020
Set to debut on December 28, the lightweight serum features a combination of stable vitamin C, skin-brightening actives and SPF.
Supergoop! Launches Product Finder Tool
November 15, 2020
Here, we caught up with Supergoop! President Amanda Baldwin about how the tool came to be, consumers’ sunscreen-buying shifts in 2020 and how the brand will continue to grow.
TikTok v Reels: The Beauty Industry Weighs In
September 21, 2020
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
Supergoop Repackages, Reformulates and Rebrands for 2020
December 22, 2019
Supergoop has repackaged and reformulated its 28-item lineup in order to ease to product discovery and to better address today’s current sustainability concerns.
