It was a sunny day for Supergoop! on Monday with the announcement of a majority investment by Blackstone Growth into the SPF-focused skin care company with sales exceeding $50 million.
CEW Beauty News spoke to Amanda Baldwin, Supergoop!’s CEO, to learn more about the Good Morning Supergoop! campaign, how the brand managed the past year and what we can expect to see from Supergoop! in the future.
Now, as Amanda takes the helm as CEO, she talked to CEW Beauty News about continuing Supergoop!’s mission to change the way the world thinks about sunscreen, why education is the brand’s holy grail and how the brand prioritizes clean, feel-good formulas.
Set to debut on December 28, the lightweight serum features a combination of stable vitamin C, skin-brightening actives and SPF.
Here, we caught up with Supergoop! President Amanda Baldwin about how the tool came to be, consumers’ sunscreen-buying shifts in 2020 and how the brand will continue to grow.
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
Supergoop has repackaged and reformulated its 28-item lineup in order to ease to product discovery and to better address today’s current sustainability concerns.
While most of the Top 10 skin care brands fell prey to a summer slump in June, sun care and tanning brands like Supergoop!, COOLA, and St. Tropez experienced notable month-over-month increases thanks to their inclusion in summer-themed content.
The idea for a classroom themed-pop up came from Holly’s former life as a third-grade teacher, as well as from one-on-ones with influencers, who were asking for sun facts to provide to their followers.
CEW Beauty Insider reviewed a selection of the latest athleisure brands capitalizing on the athleisure trend.
The New Year is here, and with its entrance comes a flurry of launches. Here’s a breakdown of new product launches along with thier social media and digital outreach strategies.
