CEW Beauty News spoke to Amanda Baldwin, Supergoop!’s CEO, to learn more about the Good Morning Supergoop! campaign, how the brand managed the past year and what we can expect to see from Supergoop! in the future.
Now, as Amanda takes the helm as CEO, she talked to CEW Beauty News about continuing Supergoop!’s mission to change the way the world thinks about sunscreen, why education is the brand’s holy grail and how the brand prioritizes clean, feel-good formulas.
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
While most of the Top 10 skin care brands fell prey to a summer slump in June, sun care and tanning brands like Supergoop!, COOLA, and St. Tropez experienced notable month-over-month increases thanks to their inclusion in summer-themed content.
The idea for a classroom themed-pop up came from Holly’s former life as a third-grade teacher, as well as from one-on-ones with influencers, who were asking for sun facts to provide to their followers.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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