5 Minutes with Supergoop!’s Newly Named CEO, Amanda Baldwin

Now, as Amanda takes the helm as CEO, she talked to CEW Beauty News about continuing Supergoop!’s mission to change the way the world thinks about sunscreen, why education is the brand’s holy grail and how the brand prioritizes clean, feel-good formulas.

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Supergoop! Launches Product Finder Tool

Here, we caught up with Supergoop! President Amanda Baldwin about how the tool came to be, consumers’ sunscreen-buying shifts in 2020 and how the brand will continue to grow.

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TikTok v Reels: The Beauty Industry Weighs In

Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.

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Supergoop! Pop-Up Opens in Soho

The idea for a classroom themed-pop up came from Holly’s former life as a third-grade teacher, as well as from one-on-ones with influencers, who were asking for sun facts to provide to their followers.

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Product Watch: January

The New Year is here, and with its entrance comes a flurry of launches. Here’s a breakdown of new product launches along with thier social media and digital outreach strategies.

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