Ulta Beauty Launches Media Network for Brands

Beginning May 19, brands sold at Ulta Beauty will be able to connect with their communities of beauty enthusiasts via a new retail media network created by the retailer. The network, called UB Media, will offer brands addressable advertising that leverages their Ultamate Rewards Members, allowing brand partners to personalize consumer engagement, drive growth, and fuel measurable returns.

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Ulta Beauty Doubles DE&I Investment to $50M in 2022

Ulta Beauty is doubling its investment in diversity, equity, and inclusion with a $50 million commitment in 2022 that will support brand amplification, assortment growth, and equitable guest and associate experiences.   

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TULA Responds to Ulta’s Body Care Sales Surge with New Line

TULA is now homing in on body care with its expansion into the category featuring two new products, exclusively at Ulta Beauty. The entry into body is a response to Ulta sales data which shows that sales in the body segment are up 50 percent year over year, outpacing facial skin care growth by 19 percent.

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