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The Chinese beauty market is experiencing unparalleled growth, and beauty brands have had to embrace new innovations to keep up with the ever-evolving Chinese consumer. As the world’s largest online and mobile commerce platform, Alibaba Group has served as the gateway to China for international beauty brands to effectively reach the 700 million+ consumers across its platforms. Join Alibaba Group President Michael Evans as he discusses what it takes for beauty brands to stay at the cutting-edge of new retail technologies and create tailored experiences for their customers in China.