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State of the Beauty Industry: Transformed

A Virtual Event

July 21, 2020

9:00 am – 5:00 pm

State of The Beauty Industry: Transformed

Virtual conference. IRL impact. 

On July 21st CEW brought together thought leaders in technology, consumer insights, and trend forecasting to present the latest data and equip the industry for success in the new reality.  700+ members of the beauty industry came together to listen, learn and connect.  Through 2 timely and thought provoking keynote address,  18+ expert speakers, 4 brand lead case studies and 4 on-demand content sessions, attendees left the event equipped with the information needed to develop the necessary skills to pivot.

Topics Addressed Included:

A fresh look at consumer behavior across platforms
Exclusive 1H prestige beauty results
Trending innovations and areas of growth
Unique learnings from the Asian market.
Leadership and leaning in during times of transformation
How shopping behavior has evolved and what that means for retail
The world’s first beauty marketplace with transparency, authenticity and diversity at its core
The next big beauty consumer trends.
How four brands adapted—and won—in the first half of 2020
Charting a course that’s meaningful—and marketable—in uncertain times

Our unique platform recorded all sessions, and event content will be available to registrants for easy, on-demand access until September.

Morning Keynote

Gary Vaynerchuk
Chairman, VaynerX and CEO, VaynerMedia

Afternoon Keynote

Esi Eggleston Bracey
Chief Operating Officer, EVP Beauty & Personal Care
Unilever North America

Speakers

Agenda

These interactive sessions and panels took place live on July 21st.
To see the full schedule from the day, click here.
Session Description

Having built and scaled numerous businesses by understanding where the consumer’s attention is focused, serial entrepreneur and bestselling author Gary Vaynerchuk, will share his thoughts on the current marketing landscape. Understanding and breaking down trends across all platforms, Gary will provide insights for brands to impact their consumers. Using current events as the backdrop, Gary will share knowledge from his work with Fortune 500 brands and Silicon Valley.

Speaker
Session Description

Larissa Jensen reveals exclusive 1H prestige beauty sales and consumer behavior insights in the U.S. across makeup, skin care, fragrance and hair care, with a view into where retail stands in the current phase towards recovery.

Speaker
Session Description

Will DIY continue? What strategies will be critical to implement to meet consumers’ needs? Nielsen will explore consumer purchasing and showcase changes in behavior during these unprecedented times and highlight pockets of growth and trending innovations.

Speaker
Session Description

Beauty consumer habits formed during the pandemic will shape product preferences and shopping behaviors ahead. Euromonitor International shares the top themes impacting beauty today.

Speakers
Kayla Villena
Euromonitor International
Session Description

Deborah Weinswig will share learnings from China post COVID-19 and discuss the New World of Beauty. Learn what innovative marketing tactics and strategies beauty brands have taken in China and the emerging technologies that are being implemented in the “new normal.”

Speakers
Deborah Weinswig
Coresight Research
Session Description

Panelists from three State of the Industry presentations will provide their unique perspectives on what has happened in the industry, and what’s to come during this panel Q&A.

Speakers
Kayla Villena
Euromonitor International
Deborah Weinswig
Coresight Research
Session Description

In the afternoon keynote, Unilever’s Esi Eggleston Bracey will share her thoughts on leading through a crisis, how demand has evolved in the context of the pandemic, and how brands can and should lean into consumer shifts. She’ll also talk about some of the actions that Unilever and its brands have taken in response to both the pandemic and the ongoing fight for racial justice.

Speakers
Esi Eggleston Bracey
Unilever North America
Session Description

Today’s beauty consumers are different from January’s beauty consumers; they’ve been forever changed by the pandemic and world events of 2020. We’ve asked Glimmer, our research panel of women, about how they’re feeling now, how their beauty and shopping behaviors have changed, and what all this means for retailing in the new economy.

Speakers
Session Description

The world is changing and it’s an opportunity for the industry to take a deeper look in the mirror. More digital commerce requires more authenticity and transparency. More digital commerce requires more scalable personalization. More digital commerce requires more attention to customer data privacy and protection. Learn how Mira is setting up beauty brands for success in this new world order.

Speakers
Jay Hack
Mira Beauty
Session Description

Spate analyzes over 10 billion online search signals in beauty and wellness to identify the next big consumer trend. In this presentation, presenters from Spate and Google will review how consumer behavior has adjusted to the stay-at-home lifestyle and where it’s heading next. The presentation will include an overview of trends emerging due to lockdown, and how these trends will impact your product range and messaging in the long-term.

Speakers
Session Description

How can brands can reignite consumer interest in beauty in the midst of a social and economic transformation? Experts in advertising, consumer insights, and PR & communications share their viewpoints.

Speakers
Madonna Badger
Badger & Winters
Randi Liodice
Kaplow Communications
Joon Park
Sparks & Honey
Session Description

Learn how four beauty brands successfully navigated the challenges presented in the past six months, from messaging to distribution, and new product launches.

Speakers
Session Description

Will the Buying Boom Continue? M&A Experts in corporate, private equity and investment banking will share viewpoints on deal activity, what makes a company attractive for an investment or acquisition, and future forecasts.

Session Description

As consumers struggle to navigate two pandemics, COVID-19 and Social Unrest, what role, if any do beauty brands play? Does beauty really matter amid such defining moments? How do we integrate ourselves into the conversation and show up in a way that is relevant for consumers? How can brands and corporations chart a course that is meaningful and marketable?

Speakers
Erica Culpepper
L’Oréal Multi-Cultural Beauty

Case Studies

These case studies were  available on-demand before the virtual event, coupled with a live Q&A on July 21st.
Session Description

As businesses continue to adjust to the new pandemic economy, certain DTC brands have seen a surge in demand and an expansion of their customer base. Global custom home hair color DTC brand eSalon will share its playbook for how DTC companies can swiftly and strategically pivot their business model in order to not only survive but thrive in the wake of a global crisis. Hear how the company evolved to meet its overnight 10X spike in consumer demand through shifts in production and online communication, all while tackling supply chain slowdowns and operational changes.

Speakers
Session Description

Identifying white space in California dispensaries for a brand speaking directly to women, Amy Zunzunegui created a CBD-based skin care brand with plans to launch in April. COVID-19 notwithstanding, Amy moved forward with the launch, and in the process created a brand campaign that infused beauty content from global creators living in quarantine.

Speakers

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Session Description

Beatrice Dixon shares how she balanced online and physical store in-stock issues, which arose even before the pandemic, and how she’s addressing her brand’s rapid growth, which shows no signs of slowing down.

Speakers
Beatrice Dixon
The Honey Pot Company

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Session Description

Tula tapped into its large influencer network during the first half of 2020 to help maintain relationships with consumers, to communicate in an authentic way and to sell without selling. The brand also invested in retaining its sales team to be better equipped to meet the demands of the new virtual consumer.

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On-Demand Sessions

These on-demand sessions took attendees on a history lesson and provided the latest in research, technology, the job marketing and more.
Session Description

Perfect Corp.’s CEO, Alice Chang, will give insight into the new “touchless” and “contactless” beauty journey and how brands can create interactive digital experiences to stay connected with their consumers.

Speakers
Alice Chang
Perfect Corp.
Session Description

The history of global crises, including (but not limited to) pandemics, reveals consistent patterns of human behavior with indications for what we can expect in the near- and long-term, and suggests opportunities for the beauty industry to lean into emerging social changes.

Speakers

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Session Description

The impact of COVID-19 has been felt across the globe, influencing our emotional states and behaviors in different ways. In understanding the consumer, it’s important to map out the various emotional landscapes of the pandemic, and to understand their needs in order to develop emotionally intelligent strategies for reaching consumers in this ever-changing climate.

Speakers
Melissa Hago
Fashion Snoops

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Session Description

Insight on the dramatic shifts seen across the talent spectrum from managing remote teams, to shifts in organizational design and structure, the race to invest in digital, and the trends emerging amongst both the talent market and hiring community alike.

Speakers

Sponsors