Summer Series 1: Driving Cultural Relevance and “Cool Factor” with Gen Z & Millennials
Act Like an Indie: Learn 5 campaign formats to integrate your brand into the cultural conversation to create relevance and buzz. Movers+Shakers, the award-winning, disruptive creative agency behind iconic social collabs like e.l.f. x Chipotle, will share tactics and case studies that will give (even big traditional) brands clear steps to authentically engage younger consumers.
Bonus Round: A post-session Q&A will allow attendees to learn more about applying the insights to their brands.