Aïda Moudachirou Rebois is Senior Vice President and Global Chief Marketing Officer, M∙A∙C Cosmetics, where she is responsible for championing M∙A∙C’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world, while continuing the journey of pivoting the organization to be more insights, data and analytics focused. She oversees the Consumer Marketing and Product Marketing teams with a dotted line management responsibility for Product Development to drive global Consumer Engagement strategies and deliver breakthrough Product Innovation in order to maximize consumer connection to M∙A∙C. Aïda also serves as the key Global partner to Regional teams around the world to ensure they have the tools to win in their markets.
Before joining M∙A∙C in February 2021, Aïda served as Senior Vice President, Global Marketing, Revlon Inc. overseeing marketing for the Revlon and Almay brands. She was responsible for driving brand equity and global brand strategies, developing new product innovations, executing integrated marketing campaigns and building high-performing teams.
Prior to her time at Revlon Inc., Aïda held the role of Vice President, Skin Health Brands at Johnson & Johnson, where she had oversight for the Neutrogena, Aveeno, Clean and Clear and Lubriderm brands. She led cross-functional teams responsible for strengthening the company’s top position in the personal care sector while growing the brands in emerging markets.
Aïda began her career at L’Oréal where she spent 15 years in Paris, London and New York recruiting new consumers and gaining market share in the US, Europe and Africa for the L’Oréal Paris cosmetics unit and the L’Oréal Paris brand, The Body Shop, Softsheen-Carson, Maybelline, Garnier, and Ralph Lauren and Lanvin Fragrances brands.