Lori Monaco leads the U.S. beauty practice at Circana. Lori has over 25 years of experience in strategy, consumer insights, business development, and marketing. Lori is considered an expert in consumer behavior, advertising research, and analysis.

Lori joined The NPD Group in 2003 and has played a key role in helping the company grow its business. In 2023 The NPD Group and IRI merged to form Circana. She also has developed and launched products and services that meet the evolving needs of the industries she focuses on.

Prior to joining NPD, Lori held senior positions at Kraft Foods, working on billion-dollar brands to help drive marketing effectiveness and sales. Earlier in her career, she worked at Nielsen and in account management at Y&R Wunderman. Lori holds an MBA from Hofstra University.