Shrankhla Holecek is a long-time Ayurvedic expert who educates on Ayurvedic traditions with contemporary sensibility and advises audiences on the addressing the most pressing modern-day challenges in today’s cluttered beauty space. A lifelong vegetarian, yogi and natural-medicine practitioner, Shrankhla grew up in India with a strong foundation in the ancient science of Ayurveda. Shrankhla brings over 15 years of extensive training and understanding in the therapeutic benefits of botanicals, especially as they apply to Ayurveda. She hails from a family of generational veterans who have mastered the craft of organic essential oil production and have supplied some of the world’s leading luxury beauty brands for decades. Shrankhla moved to Los Angeles about ten years ago for her MBA, after which she spent several years in management consulting. In her high-pressure job, Shrankhla saw increasing demands on her time, energy, and body and like many others, she witnessed the toll those demands took on her appearance and wellbeing. Exhausted by topical creams and one-off medications, she went back to her basics, creating a line of natural skincare and wellness products that bridged her past and her present – Uma. In addition to serving as a media expert on essential oils and Ayurveda, she is also a regular contributor to natural health media outlets like Well & Good, Byrdie, Mind Body Green, Refinery 29 and Chalkboard Magazine.