CEW Beauty Creators Awards

CEW Beauty Creators Awards recognize the most innovative beauty products of the year. Winners of the award are selected by CEW’s U.S. members –  beauty industry professionals who know beauty’s best. Winners are revealed on November 3, 2021.

ABOUT THE CEW Beauty Creators Awards

CEW is an international organization of individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media, and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive seminars, and industry leader talks.

The beauty industry’s highest honor, the CEW Beauty Creator Awards recognize the most innovative beauty products of the year, as voted by CEW members, industry professionals & experts in the field of beauty.  All 2021 Entries must be for products released in the year 2019, 2020-April 2021.

Winning and finalist products used the CEW seal in television and print ads, online, in-store, product stickers and direct mail.

Finalists Vote: CEW Ambassadors, a select group of industry experts.

Winners Vote: CEW members, working in the beauty and related industries including manufacturers, suppliers, retailers and media.

All voting is confidential, and is officially tabulated by Ernst & Young.


Click here to view the full Terms & Conditions.


·        Entry must be a product release launched between January, 2019 and April, 2021 and currently available for retail in the U.S. (new product formulations within this timeframe are acceptable).

·        A brand may enter more than one product per category; and there is not limit to how many products a brand can enter across all categories.

·        For indie categories, brand must still have 51% ownership by founder.

·        You do not have to be a CEW member to submit an Award or complete a product submission.

·        Any award category with fewer than five entries will be dropped from the 2020 Awards. All applicable entry fees will be returned. Entries dropped/withdrawn after the voting begins will not affect the viability of the category.

NOT ACCEPTED IN THE CEW Beauty Creators Awards:

·        Gift or holiday sets

·        Re-packaging of existing products

·        Shade enhancements or product extensions without a new formulation

·        New sizes for existing products

·        Limited edition products

CEW retains the right to determine a product’s eligibility and the category in which it competes. CEW’s decisions are final and binding.


All products submitted in the CEW Beauty Creator Awards have the opportunity to send 10 full size products for our Ambassador gift bags.  You will receive an email after your submission is purchased.

After our finalists are announced on July 13th, brands will be invited to participate in a virtual gift bag for the attendees of the CEW Beauty Creator Awards which announce the winners on November 3rd.  More information will be sent to the finalists on this opportunity.

The fee for a product entry is $550 per submission by April 14, 2021 at 11:59PM EST . Late entries  cost $650 and can be submitted up to May 6, 2021 (11:59pm EST) .

No, entrants are NOT required to submit a product as part of the entry. CEW may request a sample during the review process to ensure that the product meets entry requirements.

Be sure to upload an image of your product entry (Indie Brand Award, Sustainability Excellence Award, submit logo)

  • Images should be cropped to 200 x 200 pixels
  • Files cannot be larger than 250k and must be jpeg, gif or png

For step by step instructions of managing your entry please click here.


CEW’s Indie Award celebrates the creativity, originality and entrepreneurial spirit at independent beauty brands. It’s designed to engage and introduce beauty consumers to the ingenuity of an “indie”.

CEW Indie Beauty Award is the only awards that:

Recognizes the achievements of small independent companies
Is voted on by beauty “insiders,” the CEW Board and industry experts
Offers additional exposure through CEW retail partners

Companies who enter the Indie Beauty Awards must:

Manufacture beauty products and have majority ownership (51% or more) of the company.


Please click here to visit the CEW Sustainability Excellence Award page.


The CEW Iconic Beauty Award recognizes a product that has transcended  in the industry. To be iconic, the product must be instantly recognizable by the majority of beauty insiders and must demonstrate longevity in beauty.

Eligible products must:

  • Still be currently available at retail in the US
  • Be from a product category that is currently included in the Beauty Creators Awards
  • Product may be reformulated or have new packaging
  • The Iconic Beauty Award finalist is voted on by CEW members, winners are voted on by consumers. All voting is confidential and is officially tabulated by EY.


Finalists will be announced to the public during a CEW Finalist Announcement event on July 13, 2021. Finalists will also be notified separately by CEW via email.

The CEW Events team will send you a finalist kit with instructions on what to do and how to promote your finalist status.

Winners are announced live at the CEW Beauty Creators Awards Event on November 3, 2021.

Promote your winner status.

Review the Winner Toolkit or contact beautyawards@cew.org with any questions.

Promote your winner status.

Review the Winner Toolkit or contact beautyawards@cew.org with any questions.

ABOUT THE CEW Beauty Creators Awards EVENT

The CEW Beauty Creators Awards will be held virtually on November 3, 2021

Visit the event registration page on this website.